Small restaurant business plan

Before opening a store, a detailed and rigorous plan is indispensable, it not only allows you to clarify the idea of opening a store, so that the opening of the work of the store has a plan and step by step, but also, if the store is to attract other funds, it can help you, so that your intention to invest in investors to better understand the situation of the project, to invest. So, how to write a business plan for a small restaurant?

Small restaurant business plan a:

1.1 Project Plan

The project plans to set up a limited liability company, the name of the "Tianzhi Vegetarian" therapeutic health care theme restaurant, mainly engaged in vegetarian health care catering business. The company's establishment is tentatively located in the north entrance of Liu Xiang, Taiyuan City, with a registered capital of RMB 500,000 yuan, and all the investors are natural persons or private enterprise legal persons.

The company will be the principles of traditional Chinese medicine and modern restaurant management organic combination, to provide urban residents with traditional cultural characteristics of vegetarian health food, in the middle of the Chinese restaurant and health care to open up a new world.

In the first year of the company's establishment, the company plans to receive 56,000 customers annually, i.e., about 150 customers per day, with sales targeting community residents and some working people in downtown Taiyuan. In the second year, the number of customers increased to 70,000, or about 190 customers per day.

In the third year, we will expand our customer base to the entire city of Taiyuan, and increase the number of customers to 200,000 per year. The fourth year will be directed to external fund-raising, and begin to recruit individuals or enterprises to join Gu "Tianzhisu" therapeutic health care theme restaurant.

In the fifth year, the company will go out of Shanxi, to the national challenge of the Chinese restaurant industry, the company will accept partners to join in a variety of forms, including preferred shares, convertible bonds, attached to a variety of flexible forms of equity debt. The interests of investment partners will be resold, repurchased and listed in a variety of ways to obtain returns and exit.

1.2 Products and Services

"Tianzhi Vegetarian" therapeutic health care theme restaurant will become a multi-service catering center, providing the following services:

l Provide customers with health care vegetarian food

l Provide customers with health care dietary counseling

l Provide each customer with

1.3 Market Opportunities

1.3.1 "Food is the God of the people" is an eternal truth, and the catering industry is an evergreen industry. The catering industry is an evergreen industry.

Reform and opening up brought about by the rapid economic take-off, urban and rural residents steady growth in income and tourism, business development for the catering industry continues to thrive to provide a large economic base and broad market space. At present, China is in the third peak of the catering industry development after the reform and opening up, Chinese catering industry is facing a once-in-a-lifetime development opportunities. With the convergence of the international market China's catering market is more open, the market is more colorful.

1.3.2 The improvement of living standards of urban residents is bound to be more concerned about health.

With the rapid progress of urban modernization, the income level of urban residents increased year by year, the consumption level is rising, especially in the premise of food and clothing to meet the diet of health concerns will be more and more. China's gradual entry into the aging society, the pollution of the urban environment, the increase in the pressure of life, will be a challenge to people's health, the near future, people's consumption of medical and health care expenditures will continue to increase.

1.3.3 Vegetarian culture is bound to become the new trend of diet in the 21st century.

When the whole world is suffering from mad cow disease, foot-and-mouth disease, avian influenza, SARS, etc., vegetarian culture is increasingly winning people's favor with its unique natural flavor. When the green catering has become the people's **** knowledge of the time, the health of the science of vegetarian culture is also gradually deepened in people's hearts, according to the modern pursuit of health, delicious anti-simple dietary requirements, the founding of the therapeutic health care theme of the restaurant can be said to be in line with the trend.

1.4 Competitive Advantages of Products and Services

l The originality of the product concept of the first-mover advantage, as soon as possible, less obstruction of the occupation of the existing market. Although vegetarian restaurants have become popular in foreign countries and coastal cities in Hong Kong and Macau, the development of the most domestic, especially inland cities has just begun, and its development prospects are bright. The introduction of vegetarian restaurants to the field of therapeutic health care not only in Taiyuan, but also at home and abroad has a pioneering advantage, can avoid the brutal competition, to seize the first opportunity.

l As we all know, animal food is rich in . Zinc, iron, selenium and other trace elements, which is the lack of plant foods, in order to make up for the lack of these trace elements in the simple vegetarian diet, the company will cooperate sincerely with the Food Research Institute of the School of Life Sciences and Technology of Shanxi University, the food research institute's professional staff to prepare a supplemental beverage containing rich zinc, iron, tin and other trace elements, such as fortified fruit juices, etc., which can be provided for the vast number of customers during the meal, which not only makes the vegetarian diet This not only makes the vegetarian diet well equipped and perfect, but also makes the restaurant unique in the industry.

l The scientific research content of the product can avoid the imitation of similar enterprises and penetration caused by the loss of the market. Due to the strong imitation of catering enterprises, the company will strive to improve the scientific content of therapeutic health care meals, and constantly open up new types of meals to maintain the absolute competitive advantage of enterprises in the field of therapeutic health care. The company will seek to cooperate with the province and the national scientific research institutions to provide theoretical guidance or technical support for product development.

l The restaurant and the products have a unique and elegant cultural flavor, which can become the hidden assets of the enterprise and increase the added value of meals. The restaurant is operated by the independent entrepreneurship of college students, so you can play the high cultural literacy of college students, elegant taste, not only from the restaurant's environment, food, service, management to improve the cultural connotation, but also through the introduction of clubs in the form of the restaurant will be operated as a rich green culture of cultural restaurants.

1.5 Important Mission

"Tianzhi Vegetarian" therapeutic health care main restaurant aims to promote the scientific, healthy and green vegetarian culture through the operation of healthy, environmentally friendly, hygienic and convenient therapeutic health care meals at the same time. In response to the increasingly serious health threats to urban residents, the company will follow the trend, according to the majority of consumer demand for the launch of the "Tianzhisu" series of therapeutic health care meals for the urban residents of the catering consumption to provide an elegant and comfortable dining environment, for the urban residents of the health of the life of the development of a brand new field of consumption.

1.6 Key to Success

l Develop a series of green meals with a unique flavor, improve the scientific and technological content of the meals, highlighting the therapeutic health care function of the meals.

l From the restaurant management to product service, should be baked out of the rich cultural characteristics, reflecting the most considerate and perfect humanistic care for customers, improve customer loyalty to the restaurant.

Improve the influence of the restaurant, stabilize the existing market, develop potential markets, improve customer traffic, to ensure that the gross profit is higher than 40%.

Small restaurant business plan Part II:

There are many chefs harboring entrepreneurial dreams, want to open their own restaurant, no longer work for others, small cost of fast food restaurant has become the first choice of many entrepreneurial chef friends, less investment, low risk, fast return, more in line with the early capital less entrepreneurs.

Today we are through a case to understand the main content of a fast food restaurant plan, the following is a chef's fast food restaurant plan.

As the saying goes, "Food is the God of the people", in order to meet the dietary needs of residents, students and other types of customers, especially in Changsheng Road to open this fast food restaurant. In line with the basic requirements of "guest first, service first", we will provide customers with the best quality service.

A fast food restaurant profile

1. The store belongs to the food service industry, the name of the city fast food restaurant, is a wholly owned enterprise. Mainly provides Chinese breakfast, such as doughnuts, small dumplings and other Chinese snacks and small dishes, lunch and dinner are mostly fried vegetables, smokeless grill.

2. City fast food restaurant is located in Changsheng Road Commercial Pedestrian Street, the inaugural period is a mid-range fast food restaurant, the future will gradually develop into a Chinese fast food chain like KFC, McDonald's.

3. The owner of the urban fast food restaurant is × × × ×, restaurant manager × × × ×, chef × × × ×, all three have 6 years of experience in catering work, with our wisdom, talent and dedication to the cause of a heart, will be a leader in this industry.

4. The store requires start-up capital of 300,000 yuan, of which 100,000 yuan has been raised in place, the remaining 200,000 yuan to the bank loan.

Second, business objectives

. Due to the geographical location in the commercial street, the source of customers is relatively rich, but there are many competitors, especially the store has just opened, want to open the market, we must work on the quality of service and product quality, and to further expand the scope of business to meet the different needs of consumers. The short-term goal is to establish a firm foothold in the commercial pedestrian street of Weihai Road and recover the cost in 1 year.

. The store will be in 3 years to set up 3 additional branches, and gradually develop into a strong economic strength and have a certain market share of fast food chain group, in the island city of many fast food brands to break through a piece of heaven and earth, and into the catering market of the well-known brand.

Three, market analysis

. Customer source: urban fast food restaurant target customers are: to the nearby pedestrian street shopping and entertainment in general consumers, accounting for about 50%; nearby school students, store staff, neighborhood residents, accounting for about 50%. The number of customers is sufficient, the consumption level of low-end.

. Competitors: urban fast food restaurant near **** there are 4 major competitors, including a larger 1, the other 3 for small fast food restaurants. These 4 restaurants have been in business for more than 2 years. ××The x x fast food restaurant serves both Chinese and Western food, is expensive and has a sparse clientele. The other 3 small fast food restaurants have poor hygiene, poor service quality and crowded and dirty dining environment. The store seized the existing shortcomings of these four fast-food restaurants, the introduction of "good value for money" and other marketing strategies, and strive to occupy a place in the fierce market.

Four, business plan

. Urban fast food restaurant is mainly for the public, the price of food is low to medium price.

. Vigorously carry out convenient snacks, breakfast to a wide variety of cheap prices, the introduction of Chinese breakfast packages according to local conditions.

. Lunch and dinner provide economical, nutritious dishes, provide an elegant dining environment.

. Always ready to develop new products to adapt to the changing market demand, such as this year set the goal of "home delivery" service.

. Operating hours: 6:30 am - 11:00 pm

. For the above plan, we will work together and do our best. We will work on hygiene, service, price and nutrition to get more customers.

V. Personnel program

. Pre-opening of the restaurant, the initial plan to recruit 8-10 full-time employees (including 2 chefs), 5 temporary employees (including 2 chefs) as follows:

)Recruitment of the city's household through the labor market, have a certain amount of work experience, have a good work ethic, between the ages of 20-30 years old, interested in joining the food and beverage industry

Candidates to fill out the "Recruitment of Employee The applicant should fill in the "Employee Recruitment Registration Form" and attach personal information to come to our store for interviews.

)After the interview, written test, physical examination, qualified, and sign a labor contract (including the probationary period).

. In order to improve the overall quality of service personnel, the personnel recruited to the post are required to undergo two months of training, the specific content is as follows:

)Develop a training program, determine the purpose of training, and develop evaluation methods.

)Implementing the training program, carrying out the study of Labor Discipline and various rules and regulations.

)Assessment of the induction, for those who fail to give a suspension of learning, deduct 20% of the salary, until qualified. If 3 times the examination and failed, deduct all the wages and benefits of the month.

Six, sales program

. Before the opening of a series of publicity enterprise work, to introduce to consumers the store "good value for money" sales strategy, but also issued a questionnaire, according to the needs of consumers, improve the store's products and services.

. The introduction of memberships, quarterly cards, monthly cards, so as to attract more customers.

. Monthly cumulative consumption of 1,000 yuan people can participate in the end of the month lottery, the winner (1) can get a gift certificate worth 888 yuan.

4. Monthly cumulative consumption of $ 100 people, gift certificates worth $ 10, $ 200 gift certificates of $ 20, and so on.

Seven, the financial plan

All accounts in the store must be accounted for in a timely manner, the expenditure and income of money must be accounted for by the accountant or record. The use of double-entry bookkeeping, scientific methods of management to avoid confusion in the accounts, the daily income should be counted in a timely manner, all the food menu and receipt of vouchers must be preserved and in duplicate, in order to check and account for. All items in the store are fixed assets of the store, shall not be arbitrarily destroyed or taken away, the total monthly income, excluding all costs, the rest of the bank; if after the monthly settlement, the income is higher than the plan, will be adjusted moderately salary, in order to mobilize everyone's enthusiasm for work. If found in the work without reason to destroy the hotel's property, will be deducted from the responsible person's salary or bonus.

)The fixed assets of the store 150,000 yuan

30 sets of tables and chairs

Business area of 300 square meters

3 freezers

A number of cooking stoves

)The daily liquidity of 10,000 yuan (mainly used for emergencies, as well as temporary goods)

)For the accounts, we must do the day-to-day accounts, the month-to-month accounts. At the end of the year, there is a general account, the profit and loss of the enterprise in the accounts at a glance, to avoid the blindness of business management.

Note: Because just opened, so in a variety of expenses to be carefully calculated, but to ensure the quality of meals, try to put the price down.

Eight, Appendix

Appendix 1 Legal Requirements

In order to ensure food hygiene, to prevent the contamination of goods and harmful factors on the human body, to protect the health of the people, and to enhance the people's physical fitness, strict compliance with the state, the local relevant laws and regulations require the following specifics:

First, the food production and management of enterprises and Food vendors must first obtain a health permit issued by the health administrative department before applying for registration to the administrative department for industry and commerce, without obtaining a health permit, shall not engage in food production and business activities.

Food production and operation shall not be forged, altered, loaned health license.

Second, the process of food production and management must meet the following health requirements:

(a) keep the internal and external environment clean, take measures to remove flies, rats, cockroaches and other harmful insects and their breeding conditions.

(b) food production and management enterprises should have with the product variety, the number of food raw materials appropriate handling, processing, packaging, storage and boarding plant type places.

(C) there should be appropriate disinfection, dressing, washing, lighting, ventilation, antiseptic, dust, fly, rodent, washing, sewage, storage of garbage and waste facilities.

(d) The introduction of equipment and processes should be reasonable, to prevent the food to be processed and direct access to food, raw materials and finished products between the cross-contamination of food shall not come into contact with toxic substances, unclean substances.

(e) tableware, drinking utensils and containers for direct food intake, must be washed before use, disinfection, cooking utensils, utensils must be washed and cleaned after use.

(F) storage, transportation and loading and unloading of food containers and packaging, tools, equipment, conditions must be safe, harmless, keep clean and prevent food contamination.

(g) direct entry of food should have small packages or use non-toxic, clean packaging materials.

(viii) food production and management personnel should always maintain personal hygiene, production, sales of food is necessary to wash their hands, wear clean clothes; sales of direct access to food, you must use the sales tool.

(ix) water must comply with national standards for urban and rural drinking water sanitation.

(j) the use of detergents, disinfectants should be safe for humans, harmless.

Third, prohibited the production and operation of food:

(a) rotting and spoilage, rancidity of fats and oils, mold and mildew, worms, dirty and unclean, mixed with foreign objects or other sensory shape abnormalities that may be harmful to human health.

(B) contains poisonous, harmful substances or contaminated with harmful, toxic substances that may be harmful to human health.

(d) without a medical health inspection or test failed meat and its products.

(E) sick, poisoned or cause of death of poultry, veterinary, aquatic animals and other items.

(F) containers and packaging dirty and unclean, seriously damaged or unclean means of transportation resulting in contamination.

(G) adulteration, adulteration, forgery, affecting nutritional health.

(h) processing with non-food raw materials, adding non-food chemical substances or non-food as food. Other food hygiene standards and health requirements are not met.

Fourth, on schedule to accept the food hygiene supervision and inspection of the various extreme health departments

;