Wholesale and retail industry is an important link in the process of socialized mass production, a guiding force in determining the speed, quality and efficiency of economic operation, and one of the most market-oriented and competitive industries in China.
Currently, from the macroeconomic trends, the overall level of residents' income is in a relatively rapid rise. In the long run, China's residents' consumption, both in terms of total volume and structure, have considerable room for development, which provides a good medium- and long-term macro-environment for the development of China's wholesale and retail industry.
Retail
①The object of transaction is the final consumer who buys goods for direct consumption, including individual consumers and group consumers. Consumers do not buy goods from retailers for resale or production use, but for their own consumption.
②The subject matter of retail trade is not only goods, but also services, that is, but also to provide customers with a variety of services, such as delivery, installation, maintenance and so on. With the intensification of market competition, retailing to provide pre-sale, sale and after-sales service has become an important means of competition or field.
3 retail trade transactions sporadic dispersion, the number of transactions frequently, each transaction amount is small, the number of undelivered accounted for a large proportion of the definition of retail should be. It is precisely because of the small average volume per transaction and the frequent number of transactions in retail trade that retailers must strictly control the amount of inventory.
④Retail trade is more influenced by consumer buying behavior. The object of retail trade is the final consumer, and most of the consumers show unplanned impulsive or emotional type in purchasing goods.
In the face of such random purchasing behavior of consumers, retailers want to achieve the purpose of expanding sales, pay special attention to stimulate the consumer's desire to buy and interest in demand, must have their own business characteristics to attract customers, stocking should be sufficient, variety should be rich, color, specifications should be complete.
⑤Retail trade is mostly carried out in stores with outlets of different sizes and wide distribution. Due to the wide range, dispersion, diversity and complexity of consumers, in order to meet the needs of a wide range of consumers, in a region, only a few retail outlets is simply not enough.
Retail outlets, whether in terms of scale or layout, must be designed to meet the needs of consumers as a starting point, to adapt to the needs of consumers shopping, sightseeing, browsing, leisure and other needs.
6 retail trade must rely on turnover speed to win. Relative to wholesale trade, retail trade each transaction amount is small, so we must focus on improving the turnover rate, improve the turnover rate of trade capital, as far as possible at the same time to make the trade capital turnover faster and more efficient, to do more sales at a small profit, quick to buy and sell.
For enterprises:
(1) Enterprises have their own business stores, directly sold to urban and rural residents living consumption of goods and social groups for public **** consumption (such as office supplies, small cars, etc.) of goods.
(2) Enterprises without stores, through the Internet or telephone sales to urban and rural residents living consumption of goods and social groups for public **** consumption of goods.
(3) enterprises to hospitals, schools and other non-profit organizations selling Chinese and Western medicines, medical equipment, teaching supplies and equipment. In short, the retail industry's sales target is urban and rural residents and social groups, the sale of goods is based on living consumption or public **** consumer goods. Common retail industry are department stores, supermarkets, convenience stores, specialty stores, professional stores and other enterprises that mainly sell consumer goods for daily life.
Wholesale industry
Compared with the retail industry, the wholesale industry mainly has the following characteristics:
①The transaction value of the wholesale industry is generally larger. Wholesale industry is basically a capital-intensive industry, for the wholesale industry, capital is more important than labor, capital issues are often the key to determine the success or failure of the wholesaler business.
②The wholesale business circle is relatively large. Small and medium-sized wholesale business is generally concentrated in local small and medium-sized cities, but the scope of business will be radiated to the surrounding areas; large wholesale business is often distributed in large cities across the country, the scope of its business can cover the entire domestic market, some can also carry out import and export business, the business circle can also break through the national boundaries.
3 service program is relatively small. Because of the wholesale business service object is mainly the organization of the buyer rather than individual consumers, so relatively speaking, the wholesale industry's services to less than the retail industry, and focus on communication, storage and transportation, information, financing and other aspects, the performance of the organization to the organization of the service, the transaction tends to have rationalization.
For enterprises:
(1) enterprises to sell to the national economy for the production and operation of various industries, survey and design, scientific research and testing of goods.
(2) Enterprises mainly sell to the wholesale and retail trade, catering and other service industries for resale or operation of goods, including goods sold to the foreign trade sector for export or processed for export.
(3) Enterprises mainly export goods directly to the country (territory) and entrust the foreign trade sector to export goods as an agent. The wholesale industry is sold to another production and operation or resale (including direct export of goods) of the enterprise, the sale of goods for production and operation purposes, as well as for domestic consumption purposes.
Expanded Information:
Customers engaged in the wholesale and retail category applying for credit with the Bank must, in addition to In addition to meeting the conditions stipulated by the head office, they must also meet the following basic conditions:
1. Registered in the wholesale and retail business and qualified for the annual inspection of the enterprise (business) legal person;
2. In the local operating period of more than 1 year, less than 3 years of operation should be paid more attention to;
3. With a sound business style, stable supply and marketing channels and good business Records, and to provide relevant information on the purchase and sale of goods channels;
4. With a real sales background, the market situation of the goods operated by the more stable;
5. Minimum capital requirements: the proportion of the project capital to reach 35% and above;
6. Through the Bank of China's credit registration consulting system query shows that the record of transactions with the bank is good for the prohibited class of customers to find out the reasons for their overdue, which is due to the credit card registration consulting system. The reason for their overdue, in which the credit card annual fee caused by overdue customers can be considered as appropriate;
7. Customers to provide the Bank's recognized security, at present, only own real estate mortgages and leasehold mortgages.
Baidu Encyclopedia-Wholesale and Retail Trade