Advertising industry
1, to improve customer loyalty, to prevent customer turnover: customer detailed information records of each customer's concerns, advertising concepts and demands. Let you always grasp the practical needs of customers, to make the most suitable integrated advertising services. Maximize customer loyalty, prevent customer loss, even if the staff left the company is not afraid of digging.
2, focusing on the sales process management, to achieve the task objectives: account managers to visit customers and the process of communication is clear, daily work logs and plans to contrast the situation so that the leadership in a timely manner to control. Customer tracking progress to achieve knowable, adjustable, controllable, monthly sales targets in order to ensure the completion of quality and quantity
3, creative copy, production management, knowledge accumulation: the long-term accumulation of advertising creative copy is undoubtedly the advertising company's greatest knowledge of the wealth of the later learning, reference, learning to provide the basis of the chapter. This will greatly enhance the efficiency of the work while saving the high cost of training.
Management concepts in CRM
CRM (Customer Relationship Management) customer relationship management, is accompanied by the Internet and e-commerce tide into China. The market education and popularization of Customer Relationship Management (CRM) started in China many years ago.
Pharmaceutical and Life Sciences Research
The pharmaceutical and life sciences research industry is different from other industries in that it requires a large amount of data and information processing. For a large amount of clinical practice data, the management of upstream raw material suppliers and material suppliers; the management of downstream sales department and information feedback department are very important. And CRM can store and provide a large amount of customer data.
Financial Services Banking
Everyone needs financial services, and everyone's actual financial strength is different, which makes it necessary to manage the customer's information and grading in detail through CRM. The financial services sector is expanding rapidly. Investment banks, private equity and other financial organizations are expanding their business while managing client relationships.CRM can help companies in this industry to reduce costs, increase efficiency, and manage and maintain client relationships.CRM can help banks to maintain a portfolio of clients. In addition, it provides a holistic view of the customer, ensuring that the bank delivers the right service to the right customer at the right time.
Healthcare Insurance
CRM has helped hundreds of healthcare companies reach their marketing goals.CRM predicts the future demand for medicines in the industry, providing a visible return on investment for hospitals, companies, and physicians. The industry covers a very wide area of people and customer data changes and increases or decreases all the time. A CRM allows for more flexibility in maintaining this data. For insurance companies, CRM enables them to provide services to customers such as evaluating policy information and checking policy status. The CRM data reflects changes and trends in the customer base, as well as a variety of product-specific opinions from the customer side.
ManufacturingRetailWhen we talk about the manufacturing industry, the first thing that usually comes to mind is that it is the industry that requires the most amount of equipment and plant. Similarly, this industry needs to maximize its profitability with the help of CRM, which enables companies in this industry to sell their products directly or indirectly to their customers. The manufacturing industry needs to keep track of market demand and customer feedback in order to quickly adjust production, and CRM is a good way to deliver timely information to the market. Compared with other industries, the retail industry is the closest to the customer, and CRM can help companies in this industry to store customer knowledge and comprehensively study customer behaviors and preferences so as to improve sales, profitability and customer retention.
Real estate
With increased competition in the real estate industry, real estate agents and brokers are struggling with customer issues, and CRM can help them tap into the market, drive sales and service activity, and assist companies in capturing and managing customer efficiency.
Travel industry
CRM can help airlines and travel agencies save time and cost in their daily business, and it provides perfect customer data handling capabilities. Implementing CRM in this industry can assist companies in building and managing their customer base.
Automotive industry
CRM meets the sales, marketing and service requirements of automobile manufacturers and distributors. Implementing a CRM system in this industry provides these companies with usable customer information, manages leads, develops marketing campaigns, and improves sales performance.
Trading industry
CRM can strengthen the management of the front office and pre-sales of foreign trade companies, effectively manage customers and sales teams, improve the efficiency and performance of the sales department, and realize the comprehensive management of human, financial and material resources.
Application roadmap
CRM application in the manufacturing industry is not an overnight thing, the implementation stage can only be paving the way to build bridges, in order to run up the marketing services of the enterprise express, the need for enterprises to adhere to a long period of time. But the application roadmap should be clearly shown in front of the eyes:
Phase 1: the market, sales, service business data accumulation, customer / partner information integration, to meet the general needs of the query statistics, the initial discovery of the value of the customer / partner, to be able to carry out the business process control, the initial formation of departmental level of cooperation;
Phase 2: the establishment of the quantitative enterprise, departmental, employee performance Evaluation system, the establishment of customer / partner / employee value pyramid, improve customer / partner / employee satisfaction, basic and accurate market and sales forecasts, to provide the basis for enterprise production, logistics, the formation of the regional level of cooperation;
The third stage: through the CRM system can be marketing decision-making and management, the R & D system to provide the market demand, according to the demand for product development, production and logistics, to establish a customer value as the basis for decision-making and management. Production logistics, the establishment of customer value as the core of the enterprise management model, the formation of enterprise-level cooperation;
The fourth stage: CRM system and enterprise e-commerce system fully integrated, through the front-end e-commerce portal for online purchasing, online ordering, the CRM system as the middle layer of the enterprise management platform, integration of customer, business information, to the internal ERP/PDM system to transfer, the establishment of extended enterprise value The CRM system serves as the middle layer of the enterprise management platform, integrates customer and business information, and delivers to the internal ERP/PDM system to establish an extended enterprise value chain, which is more powerful and flexible to enter the market.