Based on spiritual culture, improve brand building

Study and practice the scientific concept of development to promote the construction of hospital culture brand

The 17th Party Congress decided to carry out an in-depth study and practice the scientific concept of development in the whole party and the whole country to educate party members, cadres and the masses with the theory of socialism with Chinese characteristics.

The scientific concept of development, is the latest theoretical research results of the Chineseization of Marxism, is to guide the scientific development of the cause of socialist modernization theory. June 30 this year, Taixing Municipal Party Committee in the city's deployment to carry out the study and practice of the scientific concept of development, accelerate the construction of a better new Taixing theme of educational activities, activities require each unit to seriously organize party members, cadres and workers to y understand the scientific connotation of the scientific concept of development, the spirit of the essence of the fundamental requirements, adhere to the theory of linkage to practice. Adhere to reform and innovation, adhere to the mass line, improve the implementation of the scientific concept of development consciousness and firmness.

The study and practice activities require Deng Xiaoping Theory and the important thought of the Three Represents as a guide, closely around the party members and cadres to be educated, scientific development on the level, the people benefit, grasp the study and practice activities, further emancipation of the mind, reform and innovation, and strive to change the ideological concepts that are not adapted to and do not meet the requirements of scientific development; strive to solve the outstanding problems affecting and restricting the scientific development and Party members, cadres, party spirit, party discipline of the masses strongly reflected the problem; efforts to build a system and mechanism conducive to scientific development, improve the ability to lead scientific development, promote social harmony, so that our work is more in line with the requirements of the scientific concept of development, the masses of the development of the enthusiasm of the masses to further guide to the track of scientific development, the scientific concept of development into our work to implement the implementation of the concept of scientific development.

The profound connotation and basic requirements of the scientific outlook on development are:

--- Adhering to the people-centered approach means that we should aim at realizing the all-round development of human beings, seek development and promote development from the fundamental interests of the people, continuously satisfy the people's ever-increasing material and cultural needs, and effectively safeguard the economic, political and cultural rights and interests of the people, so as to let the fruits of development benefit the whole people.

--Comprehensive development means centering on economic construction, comprehensively advancing economic construction, political construction, cultural construction and social construction, and realizing economic development and comprehensive social progress.

--Coordinated development means integrating urban and rural development, regional development, economic and social development, harmonious development of human beings and nature, domestic development and opening to the outside world, and promoting the coordination of productive forces and relations of production, the economic base and superstructure, and the coordination of all aspects and aspects of economic construction, political construction, cultural construction and social construction.

--Sustainable development means promoting harmony between man and nature, realizing coordination between economic development and population, resources and the environment, and adhering to the civilized development path of productive development, affluent living and ecological well-being to ensure sustainable development from one generation to the next.

The first essence of the scientific concept of development is development, the core is people-oriented, the basic requirement is comprehensive, coordinated and sustainable development. These three aspects are interlinked and organic unity, the essence is to achieve rapid and good economic and social development.

To implement the scientific concept of development to the work of the hospital, there are many things to do, in 2008, our hospital staff congress to discuss and adopt the development of hospital culture construction planning. The hospital culture work in the hospital construction and development of one of the key work, the goal in creating a cultural brand with our hospital characteristics, to achieve the synchronization of hospital culture and hospital development.

I, the connotation of hospital culture

Hospital culture is in a certain socio-economic conditions, hospitals in medical practice, and for all workers *** with the ideology, values, professional ethics and behavioral norms of the sum. Hospital culture is divided into four levels: First, the material culture, also known as the basic culture, including the hospital environment, medical equipment, living facilities, hospital appearance and so on. Accelerate the construction of hospital material culture, provide patients with clean, warm, comfortable and convenient clinic, can give the physical and mental sufferings of patients with great pain to provide clinic convenience, soothe the soul, make them physically and mentally happy, enhance the vitality of the body, so as to get well soon. At the same time, the staff can feel the beauty in the busy work, get spiritual rest, and then stimulate the enthusiasm and creativity, enhance the hospital's development momentum, to provide a good support platform for the development of the hospital. The second is institutional culture, also known as safeguard culture, including the hospital's management system, reform laws and regulations, rules and regulations, work rules and management objectives. "No rules, no circle", the system is an important means of the rule of law hospital, but also an important guarantee of the normal operation of the hospital work. Strengthen the construction of institutional culture, first of all, should be based on the needs of patients, diagnosis and treatment services, and the development of hospitals to establish and improve the system, strengthen the system of staff training, so that all employees can consciously abide by the system of constraints for habit formation. At the same time, adhere to the rules and regulations before everyone is equal, strengthen the supervision, so that the combination of rewards and punishments, rewards and punishments, rewards and punishments in a timely manner. Third, behavioral culture, also known as image culture, including the level of diagnosis and treatment of all staff, speech and behavior, wearing attire, mental attitude, demeanor and temperament. Good staff behavior can make the patients have a sense of cordiality and trust to the medical staff, and dependence and loyalty to the hospital. Therefore, to strengthen the construction of hospital behavioral culture, we should establish the "people-oriented" service concept, firmly establish the "patient-centered, quality-centered" sense of service, conscientiously fulfill their legal obligations, safeguard the rights and interests of patients, and improve a variety of convenience and convenience measures to provide patients with a humane and friendly service. Measures to provide patients with humanized diagnosis and treatment services. Fourth, spiritual culture, also known as the core culture, including the hospital spirit, goals, values, ideals, service beliefs and so on. Spiritual culture is the core and soul of the hospital, is the group consciousness of all hospital staff in long-term practice, is the driving force of hospital development. Once the hospital's spiritual culture is formed and recognized by the staff, it will produce norms and self-discipline, cohesion and morale, the staff's thoughts and behaviors are unified on the track of the hospital's development.

Second, the principle of building hospital culture

First of all, to inherit the hospital's history and culture. Hospital culture is deposited in the hospital inside and outside the essence of material civilization and spiritual culture, its formation is not an overnight thing, is the crystallization of hospital workers for generations of hard work. Therefore, the inheritance of the essence of the civilization of the hospital's history, and to tap the development and utilization, so that the formation of the majority of workers *** with the recognition of the value system. At the same time the hospital culture in the development process of its history, subject to a unified social value system, so the inheritance of the hospital culture, but also into the unified social value system, access to social acceptance. Secondly, the hospital culture should be constantly innovated to "keep pace with the times". Under the conditions of market economy, the survival and development of the hospital is facing unprecedented challenges and competition, therefore, the hospital should take stock of the situation, with innovative thinking, innovative awareness and long-term vision of the development of the hospital to re-examine the situation and positioning. Hospital culture construction should also be so, in addition to saving lives and practicing revolutionary humanitarianism and other moral culture, ethical culture innovation, but also based on the law of market development, science and technology culture, business culture, management culture, service culture innovation. The ability to innovate determines competitiveness, and only through continuous innovation can we consolidate our competitive advantages in the midst of development and change. Third, the vitality of hospital culture lies in the unique personality characteristics. Hospital culture should be close to the staff's thinking, to meet the patient's psychology, but also in line with the actual development of the hospital. Therefore, different hospital cultures have their own characteristics and connotation, and are irreplaceable. Hospital culture construction process, in addition to strengthening the management of hospital culture ****, especially to do a good job in shaping the personality of the hospital culture, do a good job in the construction of hospital culture highlights, in the characteristics of the efforts, with excellent technology, quality service, rendering of the environment to win the patient's satisfaction. Fourth, hospital culture should be integrated into the emotional connotation. In the biological, psychological, social medicine model, people put forward higher requirements for medical services, requiring hospitals to diagnose and treat diseases for patients at the same time, pay more attention to the psychological feelings of patients, thoughts and emotions, the patient is regarded as a complete social person with thoughts, feelings and living in a particular environment, and more respect, understanding, care for the patient, so that the patient's emotions and will to get full respect for the disease diagnosis and treatment, maximize the provision of humanistic care to the patient, the patient's culture should be integrated into the emotional connotation. Maximize the humanistic care provided to patients. Fifth, to create the core value system of hospital culture. Hospital culture only has a clear value, in order to provide a clear norms internally, externally to the community to show the cultural concepts full of individual characteristics, in the internal and external recognition of the formation of hospitals in the distinctive characteristics of the culture. The core values of hospital culture should be guided by the socialist core value system, closely around the core competitiveness of the hospital to put forward, a correct understanding of the social public welfare of the hospital, caring for the quality of life of patients, based on the pursuit of the value of making patients more satisfied. The core value system of the hospital culture should be the main body, it is not just a refined language, but by the embodiment of the values of the spirit of the language as the center of the outward radiation, extension of the value system, the hospital's quality, service, spiritual style characteristics of the hospital's cultural core competitiveness of the hospital is fully embodied.

Three, the important role of the construction of hospital culture

One is conducive to improving the overall quality of workers. One of the purposes of hospital culture construction is to cultivate the overall development of the staff, and then promote the overall development of the hospital. In the process of cultural construction, the hospital through the psychological aspects of the guidance, institutional constraints, so that each employee's thinking is sublimated, behavioral norms, skills to improve, so as to shape a perfect self. Secondly, it is conducive to enhancing the cohesion of the staff. Hospital culture emphasizes respect, understanding and care for people, attaches importance to the emotional care of people, pays attention to coordinating and improving the interpersonal relations of employees, and cultivates group consciousness. Therefore, the construction of hospital culture can strengthen the staff's ideals and beliefs, establish a correct worldview, values and outlook on life, inspire dedication, selfless dedication, in the hospital to form a united and progressive, pioneering, selfless dedication to the work atmosphere. Third, it is conducive to shaping a good image of the hospital. Hospitals through cultural construction activities, beautify the hospital environment, improve the quality of medical care, improve the attitude of service, show the spirit of the staff, so that the hospital with a new spirit of the public in front of the community to establish a good image. Fourth, it is conducive to enhance the hospital's own market competitiveness. Competition depends on strength, the most reliable, the most powerful strength is the hospital's reputation, it has the attraction, appeal, cohesion, hospital culture construction, "patient-centered" service concept and service behavior, not only to win the patient's recognition, get the trust of the community, and more importantly, can ensure the sustainable development of the hospital.

Four, emancipate the mind, the implementation of the plan, to create a brand of hospital culture

In April this year, our hospital staff will discuss the development of hospital culture construction through the development of planning, planning to the guidance of the scientific concept of development, put forward the people-oriented cultural development work guidelines and principles, planning the development of hospital culture construction goals, the main content, specific measures. We must continue to emancipate the mind, continuous innovation, with the concept of scientific development, to promote the construction of hospital culture brand.

1, shaping the noble spiritual culture, enhance the cohesion of the hospital.

Since the reform and opening up, our hospital has paid more attention to strengthening the spiritual culture of the hospital, from the 1980s, the party and government leaders of the hospital widely organized cadres and workers to discuss the formation of unity, diligence, rigorous, civilized spirit of the hospital, which is widely recognized by cadres and workers and the hospital motto of the Boji medical source, fine diligence and tirelessness, to save lives, good treatment of life to educate the entire staff and to inculcate in all workers the Socialist values are inculcated in all staff. The hospital's responsibility to society is to provide quality and satisfactory services to patients with excellent technology, good medical ethics and reasonable costs; the staff's responsibility to the hospital is to take the hospital as their home, to strive for the hospital's glory, to love their jobs and dedication, selfless dedication, unity and cooperation, and hard work; the hospital's responsibility to the staff is to create all the conditions to promote the staff's all-round development, to improve the level of practice, and to increase the economic rewards. The ultimate value is reflected in the contribution made for the community for the hospital for the staff, the hospital spirit through a variety of publicity media, such as hospital culture corridor, electronic screens, window station, banners, brochures, hospital songs, recreational performances, television, radio and newspapers, etc., widely disseminated, to guide the hospital's overall value orientation and behavioral orientation, standardize the thinking and behavior of the staff, evoke a sense of collective honor and pride in the hospital staff. To create a humanistic environment of upward mobility, study hard and work actively.

2, the construction of high-grade material culture, establish a good social image.

Material culture is a concrete manifestation of the strength of the hospital, but also the hospital to shape a good image of the material guarantee. Over the years, our hospital has always attached importance to strengthening the material culture of the hospital. First, to strengthen the hospital's humanized service environment, has built the outpatient building, 13-storey ward building, is now building 60,000 square meters of the complex, the new complex will be completed in early 2009 inaugurated, which will provide patients and staff with a more beautiful material culture environment, such as spacious and bright outpatient halls, waiting area for the various sub-doctoral clinics, a doctor and a patient clinic arrangements, so that patients feel Relaxed and cordial, the living and accompanying facilities such as water boiler room, food preparation room, smoking room, family waiting area and rest room, make patients feel convenient and comfortable, beautiful and relaxing music, eye-catching and clear signs, gardening, artistic external environment, make people feel comfortable, physically and mentally happy. Second, it is equipped with modern medical equipment. Our hospital annually for the purchase of medical equipment amounted to more than 10 million yuan, a number of modern diagnostic and therapeutic facilities such as magnetic *** vibration, 64 rows of CT, ECT, automatic biochemical analyzer, flow cytometer, Ekeda linear gas pedal, color ultrasound, digital X-ray (DR), DSA, series of luminal scopes, multi-probe monitoring system with modern diagnostic and therapeutic level of advanced instrumentation and equipment, for medical services to provide a This has provided a strong material guarantee for medical services and a solid material foundation for the construction of the talent team and the improvement of medical quality. Thirdly, the construction of cultural facilities has been strengthened. Along with the development and progress of the hospital, it constantly establishes and improves the hospital's cultural activity room, sports activity room, health club and staff home, enriches the cultural life of patients and staff through colorful cultural and sports activities, cultivates staff's talent, cultivates staff's sentiment, enhances staff's cohesion, centripetal force and teamwork spirit, and carries forward the hospital's spirit of unity, diligence, rigor, civilization and innovation.

3, standardize the hospital system culture, promote the hospital system management

System culture as the main framework of the hospital culture, hospital values, ethical standards, code of conduct and technical development of the normative requirements, is the fundamental guarantee of hospital management. Our hospital in the process of creating civilized hospitals, grade hospitals, pay more and more attention to the construction of the hospital system, the system of governance as a long-term strategy for the construction of the hospital. 1995 compiled and printed the first "system compilation" in the hospital, the hospital in the rise of the learning system with the system of a good atmosphere, and with the development of hospitals continue to establish and improve the medical rules and regulations, administrative system, logistics system, ideological and political education, medical ethics and medical ethics system. With the deepening of health reform, in order to meet the requirements of hospital management, and constantly establish and improve the hospital management of the new system. In view of the original many systems can not adapt to the new requirements of modern hospital management, for this reason, the hospital party and government joint meeting made a decision, before the end of the year to print and introduce the second part of the new "compilation of systems", review and summarize the history of the construction of our hospital system, learn from the experience of the construction of the system of advanced hospitals, the implementation of the Party's policy of the new period of health work in the construction of the hospital system and culture to adhere to the interests of the patient first, and establish "all patients as the most important thing", "the patient is the most important thing". To establish "all patients as the center", "wholeheartedly for the people's services," the purpose of running the hospital, focusing on strengthening three aspects of the system construction. The first is to establish, improve and strictly implement the medical and operational procedures, clarify the post duties of various types of personnel, code of conduct, workflow, assessment rules, rewards and punishments, strictly implement the first section of the first diagnosis and ask the first system of responsibility, the three-tier checkups, three checks and seven pairs of medical documents, medical instruments written, shift handover, difficult cases, critical cases, deaths, discussions, consultations, referrals, and other core systems to improve the quality of medical care, medical safety, enhance doctor-patient trust, close the gap between doctors and patients, and improve the quality of medical care. It also improves medical quality, guarantees medical safety, promotes trust between doctors and patients, and closes the doctor-patient relationship. The second is to formulate and implement the service standards, professional discipline, and convenience measures for all kinds of personnel at all levels, such as the ten window service standards of the hospital, the creation of "no red envelope" hospitals, the creation of the "three no hospitals" commitment standards, the rewards and punishments for the clean practice of medicine and clean governance, and the doctor-patient communication system, etc., to guide the hospital staff to standardize and improve the quality of medical care. Communication system, etc., to guide the hospital staff to standardize service behavior, improve service attitude, consciously abide by the medical ethics and medical practice norms, industry discipline requirements, clean practice of medicine, clean government, carry forward the excellence, unity and cooperation, dedication to the medical style, to establish a good image of health care personnel of the white angel. Third, seriously implement the system to monitor the constraints of the reward and punishment mechanism. Effectively realize the combination of external supervision and internal inspection, regularly collect all kinds of opinions and information feedback from the society and patients to the hospital, properly receive patients' complaints and investigate them seriously, distinguish between right and wrong, notify the situation, and put forward corrective opinions on the existing problems and deficiencies. At the same time, improve the internal supervision and management procedures and requirements, regularly check the implementation of rules and regulations, and will check the results of the link with the rewards and punishments, to truly realize the management of the chapter, the rule of law hospital.

4, the implementation of people-oriented behavioral culture, enhance the level of hospital management

Behavioral culture is an important part of the hospital culture, is the full embodiment of hospital values, behavioral norms. Hospitals should strengthen the construction of behavioral culture, one is to guide the hospital staff to establish a sense of teamwork, sense of ownership, often in the hospital to carry out "love hospitals, love patients", based on the main education of the dedication of the post, to guide the staff to establish the personal interests of the hospital and the overall interests of the hospital are closely linked to the individual behavior and the hospital behavior is closely linked to the overall concept of the image of the hospital, the overall image of the hospital. Influence the hospital's image of the overall concept of the overall situation, cultivate the staff's master behavior, cultivate the exemplary behavior of cadres at all levels. Secondly, through carrying out the creation of civilized industry, civilized units, safety and civilized departments, teams and windows, formulating the standards of civilized service, improving the norms of civilized service, guiding cadres and workers to establish civilized service behavior, constantly enhancing the sense of collective honor, sense of responsibility, advanced consciousness of cadres and workers, forming a good atmosphere of competing for the first and creating a good atmosphere of learning from the advanced, setting up a benchmark, and promoting a positive atmosphere. The third is to carry out solidarity and mutual help education, advocating the principle of big things, small things say style, people-oriented, mutual understanding, mutual trust, mutual support, mutual help and mutual learning, solidarity and collaboration, cherishing friendship, caring for patients, caring for colleagues, sympathy for people in need, willing to provide help as much as possible, the formation of relaxed and pleasant and healthy work-study-life environment.