How to design poster layout
How to design poster layout and how to process pictures. Pictures are a visual language that conveys information. 1. Under normal circumstances, designers first need to conduct basic analysis and research on posters, and think from the perspective of the poster’s audience and users. Analyze the style of the poster to determine the form of the style. According to the theme of the poster, different pictures are selected for artistic processing. By processing the pictures, the theme of the poster is expressed, thereby attracting everyone's attention. 2. Layout in poster design and production Layout is also called arranging text into pictures. It is also a skill that graphic designers need to master. This arrangement method is more common in text, pictures, illustrations and explanatory text. But in modern graphic design, the use of this form is often used for text in flat space. Poster layout design
1. Simplified fonts. The current layout design trend is large titles, small articles, large pictures, masculine and straightforward beauty with clear outlines (block structure), few turns in the writing, and no neatness. is zero, the font changes less, and the lines are thick and black
2. Block information at the same level is divided into the same section, and the white space between sections needs to be appropriate, not
Of course, it will give people a feeling of unclear levels, unable to see the key points, and unable to find the target
3. Shelf-style display" "displaying" poster information by category will also reduce the number of browsing. Time, get the information you need from the layout as quickly as possible
Having said that, let me share my general steps for personal poster design:
1
Clear requirements No matter what we do, we must understand one thing before doing it, that is, what to do? What is the purpose? When we do things, as long as we understand these two points, we will generally not be biased in this direction. Move the theme, so as not to revise the draft again and again. For example: if Party A asks you to design a poster, the poster is for a new product water cup promotion, and you can enjoy the discount during a certain time period. If you give this information, we will Understand, what is the purpose of this poster? The first point: you must understand that it is a new product, and it must be to promote the new product. The second point: you must know that there are discounts, and you must enlarge the discounts to attract users. The third point: the purpose - the purpose is Promote new products and attract users’ desire to purchase
2
Clear the theme and style. Now that we know what to do and what the purpose is, we need to clarify the theme and style direction of the design. Since we want to achieve When promoting new products, we must also achieve the effect of discounted activities, so we cannot dominate the scene and cannot only focus on one aspect. The characteristics of new products must be amplified, and the role of discounted activities in attracting users cannot be weakened
3
Find materials. After the design is clear and the style is clear, we need to find suitable materials. We cannot just find a random product picture. The product picture must express the characteristics of the new product, at least it cannot have missing corners or blurry corners. Well, so choosing materials is also very particular. After the materials are determined, start working on the design. Poster making is nothing more than layout. How to arrange it as it looks good, but you must also pay attention to the clear theme, strong sense of breathing, and clear layers. How to layout in poster production
What is the best way to layout and design posters? 1. When designing posters, we should pay attention to the design of the entire picture. This is a very important point when designing posters. When designing posters, we should pay attention to it. It is best to choose some simple or more complex content. For example, you can enlarge the product image and decorate it with color blocks, so that consumers can have a clearer visual impression. 2. The integrity of the poster. When designing a poster, you must also pay attention to the integrity. This requires careful study and design. When designing a poster, we need to consider all elements, including the relationship between elements, the combination of elements, etc., so that it looks good. More harmonious. 3. The color matching of the poster is also very important in terms of the integrity of the poster. When designing a poster we need to consider all elements and all colors.