There are several main approaches to designing a successful logo:
Font Approach
Fonts are one of the most common and important elements that make up a logo. By using design techniques such as custom collage, curves and angles, unique and personalized forms can be created from regular fonts. In addition, designers can utilize self-selected or handwritten fonts to express brand personality and style.
Iconic method/shape method
The iconic method/shape method is to use simple icons and shapes as the main elements of the logo. Designers can use a variety of basic shapes such as geometry, lines, and circles, as well as employing a sense of energy and fluidity to create forms that convey brand recognition. Such designs are usually easily recognizable, energetic and clear to understand.
Patterned Methods
Patterned methods often use complex graphic images or take on eye-catching design schemes. Industry logos have long used a myriad of possible symbols and patterns to better communicate brand messages, engage users, and build trust and memory. While such designs are incredibly creative and imaginative, they also require a level of refinement that remains after the design is completed and is appropriate for a wide range of application environments and target audiences.
Glyph/graphic combination
Glyph/graphic combination is also a common approach in logo design. Depending on the characteristics of the brand, designers can combine text and graphics to create a more distinctive and memorable form. For example, a beautiful combination between a simple twisted text and a gentle shape will do.
Whatever design method is chosen, it needs to follow a few basic principles:
Clean and easy to understand
Consistent with the brand's image and the needs of its target users
Unique and differentiated
Highly effective in a wide range of media and environments
All in all, designing logos is a challenging task that requires In short, designing a logo is a challenging task that requires designers to have a deep understanding of the brand's spirit and target audience, and to create a visual effect that suits the brand's image and the audience's needs through different design methods.
Original logo design works
The above is the content provided by professional logo design - Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.), which has been y engaged in the design industry for many years, and has many design cases for reference, and hopes that it will be helpful to you.