Auto beauty industry, seven points of maintenance, two points of repair, one point of love. With the gradual increase of motor vehicles, especially private cars, a known as the "gold industry" of automotive beauty care industry, so that more and more people began to pay attention. Currently, the car market is red-hot, will drive the rapid development of automotive beauty services, automotive beauty industry has become a valuable investment in the industry.
Small to the car waxing, paste explosion-proof film, large to retrofit the car's audio-visual system, set up modification of the car's machinery and equipment, automobile decoration and beauty services can be said to be all-encompassing. According to incomplete statistics, the national automobile service industry's annual sales have exceeded 100 billion yuan, an average of 1 yuan of car consumption can bring 0.65 yuan after-sales service fee.
With such market prospects, investors from all sides, from a one-time investment of millions of big bosses, to spend more than a hundred thousand "to get" the small business owners, have plunged into this looks very "beautiful" industry, there is a rush of vigorous development of the Momentum. In-depth this industry, with a number of industry insiders found that investment in blind obedience, the lack of standardized operation and so on to this line has brought a number of traps, because of the lack of experience to pay expensive tuition and even end up with the failure of the investor is also in the minority.
To engage in this industry, there must be a sense of risk, as well as the experience of failure to learn.
Currently, the auto beauty industry has the following three problems
a, the cost is too high, the shortage of excellent technicians
Doing auto beauty needs a lot of workspace, many of the stores suitable for auto beauty store and business premises rent is very high, which has become a big headache for owners. become a big headache for owners. To carry out car wash, maintenance, beauty, decoration, repair and other businesses, for example, a 250 square meters, 4-5 store business room, the annual rent should be controlled at less than 250,000; if only to do the beauty of a 50-60 square meter business room can only be parked two cars, the annual rent can not be more than 50,000 yuan. Beyond this limit, the owners' costs will increase, and the lack of liquidity will affect the normal operation of the auto beauty store. In addition, because the auto beauty industry is just emerging in recent years, vocational training has not yet kept up, the industry lacks professional and skilled technical workers, many new stores do not have their own training out of the staff, to other places to dig talent, which will inevitably increase the expenditure on staff wages, but also lead to the instability of the staff, frequent turnover.
Two, a single technology product lacks characteristics
According to a market survey, many car care, beauty store opened only car wash, no beauty and maintenance business, there is water, no profit, high-grade services can not be sold.
Industry analysts, the main reasons are as follows:
1, the product is too mediocre, lost repeat customers. "What products are available, what features are available", is the main feeling of investors. In fact, the car beauty not only exists mechanic "craft" factor, the effect of the service is more through the technological content of the product to reflect. Products do not have characteristics, service lack of sufficient human care and thoughtfulness, car owners naturally have no special impression.
2, a single business technology, making it difficult to carry out many projects . Single car wash gross profit earn back your rent, labor and other expenses costs, want to recover the initial investment more difficult. Some investors in the training to join a lot of theoretical knowledge, but can not learn to live, after learning the beauty of the car wash business, learning to learn the internal road maintenance will only take the oil change work. A single technical service not only restricts some car beauty store into the high-end market, but also narrowed their possible profit channels.
3, the price war, not promotion, but "promote the death". Because of their own characteristics are also the characteristics of others, some car beauty store in the product and service can not be with rivals to open the gap, so the price competition has become their main sales tool. However, the service industry is not the same as the retail industry, if there is no systematic sales strategy with the price war easily can not fight, if you use the wrong time, not only the effect is not good, customers will also question the quality of service.
4, the model update fast into the stock needs skills , for the more and more popular car personalized decoration, is every car care center are in the "make up" course, such as film, package leather, cd audio, install anti-theft devices and so on. However, due to more models, customer requirements vary, the new store is difficult to grasp what goods should be into, what goods should not be into, if there is no advantage in the price of goods, often resulting in not enough products, and sometimes the embarrassment of the product backlog. Like Hangzhou city west of the four bosses a year to change the car beauty store, it is said that the first owner of a one-time light eyebrow strip into the 300 vice.
Reminder: stock are money, beware of the change to the model of the impact of the ornaments, more than 100,000 yuan came in the goods, due to the model has changed, can only be sold as scrap. Therefore, the more popular things, the more consideration of the possibility of obsolescence, the more careful stocking.