Conducting sem promotion according to the characteristics of the product to choose the right suitable promotion area
SEM promotion program is how
Bidding promotion performance target development
Step one: bidding promotion performance target development
As a bidder, you have to understand the company's Ideas, to develop a reasonable performance goals, specifically based on the performance of previous years to set their own goals, must be reasonable, do not give yourself a pit jump.
The second step: according to the performance target inverse launch the amount of budget needed
Since the target has been determined, then the next target to inverse launch the completion of these results of the company needs to invest in how much money, calculated after the company is acceptable.
Budget allocation strategy development
a) platform equipment placement ratio
To be placed in accordance with the characteristics of the customer population, can not be too rigid, if the customer is concentrated in the mobile terminal, or the mobile terminal price is low, can be tapped into the space is large, you can consider investing more, but the PC terminal is more accurate and high demand, into a single effect, it is recommended to put the pc terminal:
General Set the ratio: 7:3 / 6:4
b) the platform of the placement of the budget sub-ratio
If the promotion of platforms more than one, according to the bidding situation in previous years, the effect of each platform, if it is the first time to contact the platform can also be less put to test the waters, according to the effect of the decision. At present, the proportion of each platform can be set as follows: Baidu > 360 > Sogou > Sleipnir
3. Bidding to promote the strategy of time
Bidding to promote the time of the peak of said, as long as the customer does not have a very big special, basically in accordance with our many years of experience in the placement of:
Monday to Sunday: 9:00 - 23:00, extended appropriately for medical industry
Priority hours: 9:00 - 12:00; 14:00 - 17:00; 20:00 - 23:00
Peak hours: 10:00 - 11:00 ;15:00 - 15:00
Peak hours. -11:00 ;15:00 - 17:00 ;20:00 - 21:00 increase appropriately