Zhang Wenhe is a pediatric dermatologist at Beijing 301 Hospital.
Previously, he began to use his spare time to popularize medical knowledge on Douyin, and his number of followers increased from 0 to 3 million in just 5 months. Now he has more than 20 million fans on Douyin, and more than 500 videos have received more than 80 million likes, with an average of 130,000 likes per video.
Before Zhang Wenhe decided to engage in new media medical science popularization, he had been "lurking" in the group of mothers for three months, so the content he posted could always capture the real needs of the audience. Seeing doctors and consulting during the day, becoming millions of Internet celebrities at night. More and more doctors are becoming popular on the Internet, and they often have a large number of fans. Affected by the epidemic, health content has become a hot search topic this year.
Data shows that there are currently more than 500,000 doctors registered on the online platform. More than half of the doctors are very interested in live streaming and are willing to try it.
A survey based on more than 10,000 doctors shows that 62% of doctors’ online time is related to medicine, and the cumulative time spent on online medical activities per week reaches 15.2 hours. More and more doctors Conduct doctor-patient interaction online.
However, Internet doctors are still very cautious about commercial monetization. Most doctors are resistant to commercial sales. Live streaming rewards, paid consultations, and knowledge monetization are their main monetization methods. A survey in 2019 showed that 92.1% of 9,000 Internet users had watched health science videos, and more than half of the users were willing to pay.