Generally speaking, in the initial stage, the second-hand information must be collected or even purchased, on the Internet, related industry organizations or forums, etc., can get some basic information, which is free.
Then is to do some understanding of the user, this is a direct first-hand information to understand, you can do it yourself, so that you can probably give you the results of a positioning. ps. users are also divided into industry and size of the bar.
Find a few handfuls of information for reference, I guess you must know it all.
One, China Stereoscopic Video Industry Alliance, Displayseach, isuppli, China Taiwan 3D interactive image display industry alliance of experts on the development trend of the 3D market. The title of the discussion is: "3D market: promising road twists and turns"
April 02, 2010 16:58 China Electronic News
Transferred from: /e/2010-04-02/16584017338.shtml
Source of the film is not a problem within three years will be popularized
China Stereoscopic Video Industry Alliance Secretary General Tang Bin
In 2009, China's 3D industry from the emergence of the chaotic period, is gradually stepping into the stage of multi-party cooperation, **** for development. Under the vigorous promotion of China Stereoscopic Video Industry Alliance, it is gradually perfecting the various links of China's 3D overall industrial chain through diversified cooperation. Equipment manufacturers and content providers in the upstream, midstream and downstream of the whole industry chain have begun to take advantage of independent innovation, aiming at the bright prospects of the 3D market, and actively research and development of new products, new technologies, new programs, to preempt the occupation of China's 3D consumer market.
A "Avatar", so that Hollywood in China raked in 1 billion yuan, the high rate of return of 3D films will make 3D movies continue to emerge. Last year, Hollywood has produced 26 3D movies. In the short term, we may worry about the source of 3D films, but judging from the trend of development, as long as the demand continues to expand and different organizations are involved in production, there is no need for us to worry about the growth of 3D film sources. And the development of the Internet will accelerate the expansion of 3D sources in the future.
In addition, domestic TV stations are actively exploring 3D TV services to increase the profitability of digital TV. The popularity of TV from black and white TV to color TV took 10 years, that's because computers, communication and broadcasting were not as popular as they are today. So we expect 3D TV to enter the homes of ordinary Chinese consumers within three years.
It is worth mentioning that the above is only the application of 3D technology in the digital film and television entertainment industry, in fact, 3D technology in many areas of the industry have applications.
First, in the industrial field, 3D technology can be applied to process control, numerical simulation, CAD/CAM (computer-aided design and manufacturing) design, industrial inspection, remote monitoring, installation of hazardous products, and remote robotic visual display and other aspects of the visual effect, bringing unprecedented realism.
Secondly, in the field of healthcare, 3D technology can provide doctors and specialists with direct test and diagnostic reality in remote diagnosis, enabling staff to obtain more visual information than flat display. In addition, 3D technology in the endoscopic image display, ophthalmic disease diagnosis, MRI, CT, ultrasound imaging, surgical simulation, and virtual hospitals and other aspects of the same has a very important application prospects.
Thirdly, in the field of construction, 3D technology can give design experts and engineers the opportunity to display information on design, decoration, and landscaping, enabling them to obtain specific detail information and complete all design work before formal construction.
Fourth, the military field. Naked eye 3D technology can truly show the actual situation of the natural scene, applicable to flight simulation training, control system display and submarine underwater navigation and other aspects. In addition, 3D technology in aviation stereoscopic reconnaissance, interstellar remote sensing telemetry imaging analysis, wind tunnel testing and aerodynamic modeling also has an important use value.
Broadening the market needs to solve six major problems
iSuppli analyst Zhang Yan
The global shipments of 3D TVs are expected to be close to 4.2 million units in 2010, accounting for 2.3 percent of the world's total flat-panel TV shipments. By 2015, 3D TV shipments will reach 78 million units, accounting for 30 percent of flat-panel TVs.
However, the 3D TV market is still facing the following problems:
The first is price.The price of 3D TV itself is much higher than that of a regular TV of the same size, and consumers have to pay extra for 3D content.
The second is glasses. Currently almost all TV brands of 3D TV need to use matching glasses to watch. And 3D TVs that don't require glasses are currently limited to commercial use, mainly in digital signage displays. Each pair of glasses costs between $70 and $300, and a family will need at least three pairs, which is a significant expense.
The third is the product. Although many brands are optimistic about the prospects for 3D TVs and have begun to invest in this market, 3D TV products are now mainly limited to foreign brands.
The fourth is content. At present, 3D content is mainly concentrated in Hollywood blockbusters and some games, the country has not opened 3D channel. Although Europe and the United States already have 3D channels, but not 24 hours a day, and the number of channels is very small. The current content alone makes it difficult for consumers to invest large sums of money in new 3D TVs and related equipment.
Fifth is standards. The lack of unified standards greatly affects the launch of 3D TVs and 3D content, which includes hardware standards and content standards.
The sixth is health. Consumers are worried that watching 3D content for a long time will cause some harm to their bodies.
3D display market will reach 196 million units in 2018
Bing Zhang, director of market research at DisplaySearch China
According to DisplaySearch's latest 3D display market and technology analysis report, the stereoscopic 3D display market is forecast to grow to 196 million units in 2018, with an output value of 22 billion U.S. dollars, shipments compound annual growth rate of up to 75%, while the output value of the compound annual growth rate of 38%.
From the industrial chain, to promote 3D technology civilian, the most important power from the brand manufacturers, followed by panel manufacturers. As for brand manufacturers, first-tier brand manufacturers are the most important pushers, because new technologies and specifications have a significant impact on increasing the added value of products and enhancing the brand's high-tech image.
For the display market dominated by LCD technology, the world's major cutting-edge resources are concentrated in the hands of Japanese and Korean panel makers and brand manufacturers. Therefore, in the past few years, including TVs, monitors, cell phones, mainly 3D application market is basically Sony, Samsung and Panasonic and a few other manufacturers exclusive.
From our statistics, the world's major 3D product sales area is still concentrated in Europe, America and Japan, part of the high-end market, while the Chinese domestic market is rarely seen. But as the Chinese market gradually grows into the world's most important flat panel display products market, both the world's first-tier brand manufacturers, panel manufacturers, or local leading manufacturers, will be the Chinese mainland market as a strategic focus in the next few years, and actively promote the development of 3D industry.
3D technology application is still restrictive
China Taiwan 3D interactive image display industry alliance president Xu Shaozhong
3D industry development has been shaped in the Hollywood boost, including the BDA (Blu-ray Alliance), SMPTE (Society of Motion Picture and Television Engineers) and so on are promoting the development of 3D industry.
At present, in addition to South Korea's promotion of 3D image applications on cell phones, Japan also has successful broadcasting cases on TV. Last year, the Industrial Technology Research Institute (ITRI) will be micro-positional phase contrast film technology successfully transferred to Chi Mei Electronics, Chi Mei's future potential in the 3D stereo image market is unlimited. More noteworthy, Taiwan has successfully developed 2D, 3D image screen at the same time to present technology, in the playback of 2D text images, but also can be presented in 3D images, greatly enhancing the visual effect.
But it is worth noting that in 2007, 3D movies have begun to be widely recognized, but there are still many limitations in the application of this technology, the biggest of which is that it can cause eye fatigue or disease. Currently to solve this problem need to be considered from two aspects: in the software, a reasonable allocation of two-dimensional, three-dimensional picture time, very strong stereoscopic picture length is best not to exceed 50%; in the hardware, whether it is naked eyes or glasses to watch 3D programs, virtual shadow are present, so the hardware equipment to play 3D programs must be fast enough to ensure that the picture is smooth.
Second, the European market report table of contents
This report compiles the European 3D imaging market input companies directly facing the issue, the industry's development factors and obstacles to the development of factors, the competitive structure of the main markets, profit forecasts, growth rates, and strategic advice, and so on. A summary of the report is shown below.
Chapter 1 Summary
Summary of Key FindingsChapter 2 Terminology
Chapter 3 Survey Techniques
Definitions and Scope of the SurveyChapter 4 The Overall 3D Imaging Market in Europe
Market Summary Market Overview Market Summary and Definitions Distinctions and Scope Issues for the Industry Market Mechanics Market Development Factors Market Development Hindrances Market Forecasts Market Engineering Measurements Profitability Forecasts Competitive Landscape Market Share AnalysisChapter 5 3D Imaging Markets in Europe by Segment
End-User Sales Market Summary Market Engineering Measurements Profitability Forecasts PACS Vendor Sales Market Summary Market Engineering Measurements Profitability Forecasts Form OEM Sales Market Summary Market Engineering Measurements Profitability ForecastsChapter 6 3D Imaging Market in Europe by Regions Trends and Analysis
Germany Medical Systems Summary Profitability Forecasts U.K. Medical Systems Overview Profitability Forecast France Medical Systems Overview Profitability Forecast Spain Medical Systems Overview Profitability Forecast Italy Medical Systems Overview Profitability Forecast Scandinavia Medical Systems Overview Profitability Forecast Benelux Customs Union Medical System Summary Profitability ForecastChapter 7 Market Engineering Strategies
Strategic AdviceChapter 8 Major Corporate Databases
Chapter 9 Decision Support Databases
Three, "Color TV Giants Bet on! Dare to ask where 3D flat-panel TVs are going"
/news/119380.html
Article time:2010-03-04 17:07:11
If we go back one year, I believe that not too many people will pay attention to "3D". At that time, even if the concept of a little understanding of the people in the end how to realize 3D may not be able to say why.
When I talked to an aunt in her 40s in the Spring of 2010, I accidentally heard the term "3D" from her mouth, and asked with interest where I could buy a 3D TV. Although because of the work of the relationship between me and 3D this word has long been no stranger, but when you really from an impression and these professional vocabulary and the difference between these words in the mouth of the ordinary people to hear this word, a kind of different feeling will be in the unknowingly produce: perhaps 3D display technology has really entered our daily life!
In fact, if you think about it, the reason why this aunty is so interested in 3D is that the blockbuster movie Avatar, which has been hard to get tickets for until now, has been a huge driving force behind the scenes. Whether or not this movie really has a "milestone" type of influence, or many of the media's over-promotion has played a role, the average consumer's enthusiasm for 3D has reached a short-term a considerable high point. In other words, consumer demand for 3D has suddenly skyrocketed, and the role of 3D technology in shaking up traditional 2D audio-visual entertainment can't be ignored by anyone.
So it's not hard to see why, at this year's CES2010, several heavyweight home appliance makers have coincidentally made "3D" the focus of their presentations to consumers around the world. From the Japanese several major brands such as Sony, Panasonic, Toshiba, to the Korean system of Samsung, LG, including in the international expansion of the national brand TCL, Hisense, etc., have demonstrated their 3D technology, and a few at the forefront of the manufacturers even showed the upcoming mass production of 3D flat-panel TV in kind. Some people jokingly say that this year's CES has become a special show of 3D technology. Behind all this is portrayed manufacturers are optimistic about 3D and even bet on 3D determination.
3D display technology itself is not a very new thing. It even appeared in earlier years when flat-panel TVs were not yet popular. However, due to technical limitations and the effect of the constraints at that time did not cause widespread concern throughout the community only.
○○The technology is categorized too much 3D imaging classification of the first understanding
3D display technology, although thanks to the "Avatar" and other movies to promote the recent popularity index soared, but it itself is not a very novel thing. It even appeared in earlier years when flat-screen TVs were not yet commonplace. But it didn't attract particular attention at the time due to technical limitations and effects.
Early 3D display technology was dominated by simple red and blue 3D movies. This technology is through the red and blue colors respectively filtered out some elements in the overlapping image, and then through the red and blue lenses will be filtered out of the color supplement, so that the two eyes each see the corresponding image. The technology is cheap, but the results are not as good as they could be, so it's been around a long time, but it's hard to really get into the swing of things.
Another, more widely recognized 3D technology is offered by DIY manufacturers. For example, NVDIA has launched a PC-based 3D computer game imaging technology, and has been developing and evolving in the past two years. NVDIA's 3D technology is not very different from the technology currently promoted by TV manufacturers: the system consists of a dedicated set of glasses and an NV graphics card, which outputs 3D signals and communicates with an infrared receiver in the eyeglasses system, and the 3D glasses automatically acquire each image according to the correct timing after getting synchronized information. The 3D glasses get the synchronization information and automatically acquire each corresponding frame in the correct timing sequence. However, NVDIA is also involved in the development of graphics card drivers, through the driver layer directly in the game to generate 3D game screen, that is to say, NV is equivalent to not only provide the equipment to see 3D, but also involved in the production of 3D video sources. The 3D blockbusters seen in movie theaters use yet another category. Currently the global market mainstream 3D display technology providers **** there are three, respectively, Dolby 3D digital cinema system, RealD3D cinema system, XPAND3D cinema system.
And for moviegoers in mainland China, theaters based on Dolby 3D technology are still the mainstream. This includes last year's hotly called "Flying House" and the vast majority of the 3D version of "Avatar". The advantage of the Dolby Single 3D solution is that theaters can use regular screens without additional investment, and the halls are also compatible with showing 2D or 3D films, with the disadvantage that the picture brightness will be reduced.
Unlike the domestic situation, in the North American movie market, another set of audio-visual system called RealD3D occupies more than 80% of the market share. This system also uses a passive system with very low cost glasses. Compared with the Dolby stand-alone 3D solution, the RealD3D solution requires the use of a specialized metal screen to ensure that a high-brightness picture is thrown, so the 3D display is even better. However, since it cannot use the white screen that normally plays 2D movies, not only does it increase the investment cost, but also the function of the cinema hall becomes single, and only Shanghai Kodak Cinema World in China is currently using the RealD3D cinema system.
In addition, there is also an XPAND3D solution in the theater, but this solution requires the theater to purchase expensive active glasses, one for each audience, and the overall cost is quite high, so the market penetration is also very low.
○○Who pushed it to the front of the stage 3D technology in the future road
We analyzed the previous analysis of the previous appearances of several kinds of 3D imaging technology. Among them are both the PC game entertainment as a starting point for the program, but also based on the theater viewing program. So for the flat-panel TV industry, the current emergence of 3D imaging technology and what is not the same?
From the situation at this year's CES, the vast majority of flat-panel TV manufacturers have coincidentally chosen a solution similar to the aforementioned NVDIA. That is, the use of a display with a refresh rate of 120Hz or more + active switch 3D glasses to achieve 3D imaging. Whether it's Sony and Samsung on the LCD side, or Panasonic in the plasma field.
From the application point of view, 3D display technology is mainly used in large-screen audio-visual entertainment as well as interactive games in two areas. The former by the theater applications started, and now has spread to the home of large-screen flat-panel TVs in the field; while the latter is still PC game applications, the popularity of 3D TV games is not yet an example of the need to wait for the launch of this summer's PS3 3D firmware to be able to a share of knowledge. It can be said that 3D audio-visual applications have been at the forefront of 3D video games, becoming the most important development direction of future 3D applications.
If you analyze the reasons why 3D has gained so much attention in 2010, the super blockbuster Avatar is just a superficial boost. To a deeper level of analysis, is buried in the flat-panel TV industry after its own technology evolution of the internal driving force. After all, from the full HD in 2007 to the dynamic clarity in 2008 to the LED in 2009, the whole industry urgently needs a new thing that can make consumers interested enough. 3D is also in the context of this naturally on the front stage.