Convention and exhibition planning letter reference example (general 5)
Time passes inadvertently, a period of time has been the end of the work, the front waiting for us is a new work goals and challenges, it is time to take the time to write a planning letter. So you know how to write a plan? The following is my carefully organized exhibition planning letter reference example (general 5), for reference only, we take a look at it.
Convention plan reference 1
First, the company
Aimer beauty make-up limited liability company business product range includes skin care, whitening, sunscreen, hair care, essential oils, cleansing milk, toner, masks, moisturizing creams, eye creams, perfume, beauty tools and other types of cosmetic beauty
Second, the status quo analysis
With the modern standard of living is improving, many women, including men, not only pay attention to the inner spirit of the pursuit, but also pay attention to the external image, especially female consumers. In China, the market sales of cosmetics, including national and foreign goods, all kinds of product brands make it difficult for consumers to choose, we know that the cosmetic industry is a multiple consumption industry, the customer for the brand to establish loyalty, it will become an old customer, and constantly in the fixed store to buy the same brand, and the old customer through word-of-mouth publicity will affect the consumer groups around her, so that the store and the brand can get a steady growth! Sales, profits will also grow steadily, these old customers will become a cosmetic store treasure bowl.
Three, publicity work:
1 personnel publicity: flyer distribution, pop publicity
2 network publicity: publish relevant information in the housing exchange network, search engine, mail, QQ
3 media publicity: the newspaper published the exhibition of relevant information
Four, Preparation
(1) personnel training:
etiquette, security and service personnel guidance training
staff to do a good job in the designated area of management preparations
(2) materials to prepare:
text class: related to the beauty of the Aimer makeup related background information and the introduction of the new product brochures objects class: invitations, Badge, water, prizes, souvenirs.
V.
(a) the theme of the event
Bloom beauty flowers, live a wonderful life! -The theme aims to attract consumers to participate in the consumer heart **** Ming attract consumers eyeballs, cause consumers to continue to pay attention
(B) the location of the event
Chongqing Nanping Convention and Exhibition Center
(C) the purpose of the event:
The event can establish the company's corporate image, publicize the advantages of corporate products, build a smooth customer relationship communication
The event will be held in the city of Chongqing, the city of Chongqing, the city of Chongqing and the city of Chongqing. As a bridge between exhibitors and visitors, the exhibition provides an ideal communication and exchange platform for enterprises and visitors. Moreover, the exhibition has a full range of publicity for enterprises, highly concentrated information, wide range of contacts, novelty and other characteristics of the macro-economic role is also inestimable.
This activity further starts from the consumer perception, means that the consumer is a variety of means of perception, characteristics, laws and perception of the process of each link to grasp the premise of the appearance of the cosmetic beauty products visual, tactile, auditory, perceptual, sensory more perfect, the inner use and sales environment, places and information dissemination and follow-up services in all aspects of the comprehensive planning, organization, control and effective management, so that consumers can get the best out of their products, and the best out of their products. Effective management, so that consumers can get more three-dimensional, comprehensive consumer satisfaction.
(D) activity planning
(1) exhibition schedule
exhibition time: April 17, 20xx 7:30-9:00
exhibition time: April 17, 20xx 10:17:00
time: April 17, 20xx 17:17:00
removal time: April 17, 20xx 17:17:00
time: April 17, 20xx 17:17:00
time. April 17, 20xx after 17:00 p.m.
( 2 ) Expected goals
Audience: 10,000 expected visitors
(3) gifts
Visitors to the exhibition are to the audience are given gifts (including beauty and cosmetic products trial packs, printed with the company's logo pattern shopping bags, keychains, etc.)
(E) staffing arrangements <
2 Miss Manners - good image temperament
5 receptionists - responsible for the reception of visitors to the exhibition
5 interpreters - mainly to introduce product information to the exhibitors. Mainly to introduce product information to the audience
2 security personnel - attention to maintaining good order at the exhibition site
(F) beauty consulting
Containing the latest information on beauty and make-up, knowledge of beauty and related product information; introduction of the latest beauty and fashion trends, the latest company products, and the audience with the Interaction, so that the target consumers walk in the forefront of beauty. As long as they can further understand and familiar with, can feel the brand advantage, appreciate the value of the enjoyment, in order to improve the loyalty high.
Sixth, the scene layout
Designed to be rich in strength block board to create a sense of spatial beauty, and through the absorption of light and refraction to convey the charm of cosmetic products.
Design concept: the perfect use of lighting, lighting can be said to be a more flexible and interesting design elements, can become a catalyst for the design of the atmosphere, is a focus of the booth and the theme of the booth, but also to strengthen the existing décor sense of hierarchy, and more expressive of the combination of lighting and booth "into" to achieve the work of setting off the warm light source is a kind of contrast is also a kind of enrichment. Contrast is also a kind of enrichment. Product display area is to play the light dynamic and static entity language, colorful movement of light and a wide range of static light and shadow performance lighting all products.
VII. Activity budget
Item costs (3700 yuan)
1 Prizes: 200 yuan × 10 = 2,000 yuan ○
2 Souvenirs: 30 yuan × 50 = 1,500 yuan ○
3 Tea and beverages: 200 yuan ○
Personnel expenses (1400 yuan)
① Receptionist: 5 × 100 = 500 yuan
② Miss Manners: 2 × 100 = 200 yuan
③ Explainer: 5 × 100 = 500 yuan
4 security personnel: 2 × 100 = 200 yuan ○
Exhibition venue fees and rental facilities totaling 6,800 yuan
Total: 11,900 yuan
2 Souvenirs: 30 yuan × 50 copies = 1500 yuan
3 Tea and drinks: 200 yuan
Personnel costs
Total: 11,900 yuan
Convention and Exhibition Planner Reference 2I. Background of the exhibition
In order to further stimulate the activeness of the real estate market, to meet the needs of the majority of the XX people to buy houses and properties, and to guide the healthy development of the real estate industry of XX, led by the Real Estate Management Bureau of XX City, and hosted by XX Broadcasting and Television Station, XX Broadcasting and Television Media Convention and Exhibition Department. XX radio and television media exhibition department to undertake the 20xx "autumn fragrance - harmony and livability" autumn real estate, home furnishing, building materials exhibition is scheduled for October 1-3, 20xx in the Longhu Park was held. Under the exhibition theme of "Autumn Fragrance - Harmony and Habitat", this exhibition will provide a good platform for the interpretation of quality of life.
The purpose of the exhibition
1, for the real estate industry and related industries to build a show themselves, communicate with each other, *** with the development of the interactive platform, enhance the expansion of exhibitors brand awareness.
2, to strengthen the housing exhibition "housing exhibition supermarket" function, reduce the time cost of consumers to buy homes, so that consumers on-site comparison, comparison and selection, guide the public rational consumption concept.
3, maximize the consumer's desire to buy homes, so as to complete the exhibitors as much as possible the sales target.
Three, the exhibition features
1, the exhibition time is scheduled for October 1-3, the eleventh National Day Golden Week period. The golden nine and silver ten housing exhibition sales opportunity, undertake September, open October, coupled with the National Day holiday, people's consumer psychology is more loose, strong desire to buy, a wonderful time of the year.
2, the exhibition is located in xx city Longhu Park South Gate Square. Longhu Park is located in the eastern part of the main city of xx city, east of Busan East Street, south of People's Road, north of Congtai Road, the traffic conditions are very convenient, the geographical location is unique, the daily traffic of nearly 10,000 people, the National Day period up to more than 50,000 people, especially the exhibition location of the park's South Gate Plaza is the park's highest traffic, accounting for the park's total traffic of 2/3, the popularity of the explosion.
3, strong publicity, publicity platform. Give full play to the media advantages of XX Radio and Television Station and the cluster advantages of professional exhibitions, and increase the publicity and promotion in newspapers, TV, radio, networks, outdoor advertising and other media. (For details, please refer to Appendix I Exhibition Publicity and Promotion Program)
4. Novel Exhibition Format. On the basis of the traditional exhibition, we will add novel exhibition forms, the most interactive on-site activities, rich cultural performances, interactive games and attractive special planning activities. (See Appendix II exhibition special event planning program)
Fourth, the exhibition time, exhibition location
20xx October 1-3 xx Longhu Park South Gate Square
Fifth, the exhibition host, publicity and media units
Organizer: xx Radio and Television Station
Host: xx Radio and Television Media Exhibition Department
Media Support: xx Television Station, xx Radio, xx Daily News, xx Evening News, xx Radio and Television Newspaper, Central China Business News, xx Information Port, xx Real Estate, xx Radio and Television Network, xx Window Microblogging, etc. Support Unit:
Six, the scope of the exhibition
1, real estate developers
2, real estate agents
3, home furnishing supplies suppliers
4, building materials suppliers
5, other real estate-related enterprises (home loan financial institutions, trading legal adviser law firms)
7, the exhibition planning
① housing exhibition area
A special booths: cost of 60,000 yuan
A1 (13mx8m), A2 (12mx6m), A3 (12mx6m), A4 (10mx8m)
B standard booths: the cost is 25,000 yuan
B1 (6mx6m), B2 (6mx6m), B3 (6mx6m), B4 (6mx6m), B5 (6mx6m), B6 (6mx6m), B7 (6mx6m), B8 (6mx6m)
② building materials and home furnishings exhibition area
C1-C3 Booth: cost 15,000 yuan (5mx3m/booth width can be extended)
C3-C29 booth: cost 12,000 yuan (all 5mx3m)
VIII, exhibitors
1, exhibitors must have an independent legal personality;
3, exhibitors should comply with the "Advertising Law" for the promotion of product display;
7, the exhibitors property requirements: meet the requirements of listed for sale (with the state-owned land use right certificate, construction project planning permit, construction project commencement permit, construction land use planning permit, commercial property pre-sale permit), there is no pre-sale (sales) permit for the project can only be corporate image, the project display, not any form of sales of housing. The project without pre-sale license can only corporate image, project display, can not be in any form of sales of housing.
8, exhibitors in the exhibition of on-site transactions, shall not be fraudulent behavior to the detriment of the interests of home buyers. The violators will be disqualified and the booth fee will not be refunded;
9. The exhibitors will be responsible for their own booth items, and will be responsible for their own losses;
10. The organizing committee has the right to use the exhibitors' booths if they do not report to the exhibition by 8:30 a.m. on October 1 and the booth fee will not be refunded. strong> Preface
Jinan, the capital of Shandong Province, is one of the birthplaces of Lu cuisine, with a long history and wide influence, which is an important part of China's food culture and has become one of the four major Chinese cuisines. Into the years to the development of the catering market and demand, Jinan has long been the composition of the three local characteristics of the Lu cuisine (Jinan flavor dishes, Jining (mainly Kongfu cuisine) flavor dishes and coastal Shandong Jiaodong flavor dishes), into one. So that every customer in Jinan will be able to taste a full range of Lu cuisine. Longqiantan in the opening of the tenth year of the day, in the past on the experience of food activities, and hired Ruxi abalone wing chef; Jiaodong Fushan seafood chef and Anhui chef along with all the staff of the hotel, for new and old customers to create 08 years of red-hot April Longqiantan Food Festival.
First, the theme of the event:
Taste the spring seasonal ingredients, fresh and fashionable food, feel the ecological and health, human services, hospitality, to create the perfect "red hot April Longqiantan Food Festival"
Second, the content of the activities:
20xx Red Hot April Longqiantan Food Festival to be held in the hotel dining room. Organized by the United States
Food Festival, aimed at enhancing the hotel's food and beverage competitiveness, cultivate customers, and create a dining culture. At that time, will be through the stage of the Food Festival, show the production of fine with Ruxi culture of high-grade tonic abalone wings cucumber series; Jiaodong fresh seafood and sea fashion dishes; advocate green pollution-free sprouts wild vegetables series; in addition to a special passion for Anhui chef cooking Huangshan specialties. Let consumers into it, from high-grade to fashion to health to really achieve "food people-oriented, the festival to people happy" effect, in advance to create a "May Day Golden Holiday" festive atmosphere!
Three, activity time:
20xx April 8 to April 16
Four, the form of activities:
Banquet packages, the zero point of the two ways, every Saturday, Sunday banquets between the mysterious gift delivery.
Fifth, the activities of the operating procedures:
(a) Preparation
1, procurement of raw materials for the dishes, to determine the food festival cuisine varieties, prices and preferential measures;
2, through the newspaper media, flyers, banners, SMS, etc., to pass the red-hot April Thousand Pools Food Festival information, arousing the attention of consumers;
3, to strengthen external contacts, coordination and cooperation, to solve the source of food ingredients, to ensure the original flavor.
(2) held
1, brand Chiantan dishes image display
Theme: nourishing taste, color, aroma, taste, shape.
Mode: set up a fixed. The exhibition area, the production of finished products to show.
Format: Through the experience of the Red Hot April Thousand Pools Food Festival, show the brand and its cultural image. Interaction: by answering questions, win beautiful mystery gifts. (Looking for liquor supply to provide gifts)
2. Content:
(1) red-hot April Thousand Pools Food Festival dishes in kind art form;
(2) red-hot April Thousand Pools Food Festival dishes of cultural display;
(3) the instrumentation of the gesture of the service personnel.
(4) consumers dining in a good cultural atmosphere and atmosphere, mood and appetite naturally different, modern people are very concerned about eating, especially eating culture, based on this, the atmosphere in the dining environment, the need for creative and cultural connotations to plan the overall environment of the food festival layout, set up a rectangular display table next to the staircase on the second floor of the lobby, placing boutique samples, flowers embellished with them and the food festival. The first floor of the restaurant corridor set up about 10 meters of rectangular-shaped sample food display, display and supply a variety of food varieties. Let the red-hot April Thousand Pools Food Festival dishes series become another landscape to attract consumers' attention.
3, promotional activities
Theme: easy to experience, more joy.
Form: price concessions, take advantage of festivals to carry out promotions, free gifts of alcohol, on-site activities to send out mysterious gifts, multiple surprises, unexpected gains. For example, this month's activities carried out by the mouth of the wine to join together in the near future.
Content: During the red-hot April Thousand Pools Food Festival, free beer 2 / table; when the meal consumption of more than 200 yuan reimbursement of the city cab fare of 10 yuan. Note: the above content is limited to point food festival series dishes, non-food festival dishes do not enjoy this treatment.
Six, the activities of the organization:
1, the division of labor
The restaurant is responsible for organizing the development of the relevant plans and implementation
The kitchen is responsible for the development of the menu and preparation of the staff
Purchasing Department charged the relevant commissioner is responsible for the procurement of supplies
The front office is responsible for the management of the items in the booth and marketing And marketing
Sales Department is responsible for the old customer information transfer
2, coordination and liaison
Purchasing Department, Sales Department, Front Office Department.
3, external publicity
Leaflets, signs, cards, etc..
4, customer marketing
Sales Department with the collation of customer information, group text message interest.
5, the activities of the security
Purchasing Department of raw materials procurement, the sales department information transfer, the front office is responsible for the booth items, the restaurant line vigorously promote the kitchen to control the cost and quality of dishes.
VII, environmental layout:
Hanging banners 2, parking 1, 1 above the display cabinets,
The hotel placed in front of the door of the ascending balloon banners 2
Lobby to the second floor restaurant staircase hanging with a balloon or a gold cloth wrapped
Restaurant flat roof hanging ribbons.
VIII, publicity planning:
1, printed food festival advertising color pages with the evening paper attached.
2, placed in the lobby of the food festival publicity billboards. (A pull treasure)
Exhibition planning book reference 4Activity background:
xx's home furnishing industry is still at a relatively low level. On the one hand, the home furnishing stores in the city center are too small to meet the needs of many famous brands; on the other hand, in the area of East Ring Road and West Ring Road, although there are large home furnishing stores, they lack the influential and representative brands to drive them, and their quality is not high. There is this trigger from the dealers and consumers double embarrassment.
In addition, as of xx in xx months, xx city will have xx more than the completion of the building handover, about xx more than the residents moved to a new home, two years into the new home of the number of households will amount to more than xx. For home improvement companies, home furnishing business, this is a huge market. Entrepreneurs with strategic vision have their eyes on this piece of cake! How to cut the corner? How to stand out?
Success always belongs to those who are prepared! The significance of this activity is: through the activity, the marketing of the 4PS (product, price, promotion, channel) effectively linked together in one step, so that people on the United States International Home City from unfamiliar → understanding → recognize → cognitive → preferences → the formation of consumer groups. As long as each link is all good, in the mixed home furnishing market in Liuzhou, the United States International Home City dominance is just around the corner.
Activity purpose:
Through this celebration, the theme of "United" home, "Department of" life is most vivid.
Details:
1, for the Meilian International Home City and decorative companies, Meilian International Home City and consumers, Meilian International Home City and the government departments to set up a bridge of friendship;
2, for the Meilian International Home City, long-term sales benefits to lay a solid foundation;
3, from the long-term goal of the consideration of the activity as a cornerstone, on the basis of which, in the Liuzhou market, the Meilian International Home City will be the first to be established. On this basis, Liuzhou market as a model, to create a model market, to achieve the purpose of Guizhong as the center, to the surrounding cities;
4, the United States International Home Furnishings City and fashion, green, environmental protection, healthy life is closely linked;
5, for the United States International Home Furnishings City to gather sufficient popularity, business, financial;
6, the United States International Home Furnishings City Become the first choice of Liuzhou citizens to buy home furnishing supplies shopping mall;
7, the target consumer group of Meilian International Furniture City commodity quality and service more confident;
8, Liuzhou citizens recognize and accept the Meilian International Furniture City advocated "fashion, green, environmental protection, healthy" home furnishing culture;
9, the Meilian International Furniture City to gather sufficient popularity, business and financial strength;
7, the Meilian International Furniture City to gather sufficient popularity, business and financial strength.
9, contributing to the opening of the United States International Home City, and bring the United States International Home City of long-term prosperity; strongly enhance the United States International Home City's brand image, to establish the United States International Home City's position as a regional industry leader.
Second, the activity planning
Planning a
Opening site activities
Planning two - the continuation of the opening of the fire with the exhibition
In order to complete the activities of the established goals, our planning program for the repeated deliberations. Repeated deliberations, it is recommended to use the "Liuzhou 61 fish peak of the first home new ideas exhibition" to continue the opening ceremony activities for the opening of the mall to find a strong support point. Through the home improvement companies and customers to participate in the fair activities, solidified the foundation of the activities, to avoid the drawbacks of the regular opening ceremony activities form over substance.
Planning three - promotion strategy: double sword → news + advertising
In order to ensure the success of the opening of the opening, the opening ceremony activities to better promote out, we recommend that, in determining the program at the same time to take the "news + advertising double sword In the newspaper, television, outdoor, DM, network, corporate publications and other three-dimensional advertising at the same time, held the Meilian international home furnishing city opening activities of the media will meet, and through a series of news columns in the form of news hype, to achieve the news synergy advertising 1 +1 & gt; 2 publicity effect.
Planning four - integrity signature: a public commitment to consumers
As the saying goes: "light say no practice false style, light practice not to say stupid style, will say will practice is a good style." As the first large-scale, high-quality home furnishing mall in Liuzhou, Meilian International Home City, focusing on quality, focusing on integrity management, is committed to every consumer is responsible for. However, in this era of "fragrant wine is also afraid of deep alley", it is not enough just to do it, but also to say it out loud, so that every target consumer, so that every member of the public to hear. To this end, our special planning a "integrity signature" activities, that is, in the shopping mall opening ceremony, by the United International Home City and decorative companies composed of the "integrity of the business alliance" on-site signatures to the majority of consumers to openly make a commitment to integrity management. In this way, set up a good corporate image and brand image.
Plan V - 10,000 copies of DM magazine free gift
The issuance of 10,000 copies of DM magazine "United International Home City" to consumers, aimed at further expanding the mall's opening effect and brand influence. DM magazine for the large 16K, 72P, four-color coated paper printing, the circulation of 10,000 copies (after discussion). The circulation will be 10,000 copies (to be determined after discussion). The main distribution channel is in the shopping malls / on-site giveaway. Home Knowledge Handbook" is an accessory of home furnishing products, which is sent together with DM magazine. The magazine and handbook are packed in beautiful gift boxes/bags.
□ planning six - "star" clever help
Our so-called star is not a famous literary star. In the opening ceremony, invite some heavyweight commercial stars in the home building materials industry as well as leaders of the municipal party committee and the municipal government to make enthusiastic speeches at the ceremony.
Third, the scene of the event atmosphere packaging
Indoor -
1, the doorway to set up a clear sign of the enterprise LOGO reception, to the entrants to the activities of the promotional items, gifts and souvenirs;
2, the entrance to the first floor to the second floor entrance laid red carpet. The second floor entrance to the red carpet, hanging on the wall of the beautiful home map;
2, the establishment of the welcome lady, guide customers to enter, home promotion of customers, and send gifts / promotional items;
3, the establishment of the guidance system, the establishment of a clear sign of the logo of the enterprise's signage;
4, the relevant areas of the store set up a sitting area, equipped with waitresses and gifts;
5, the establishment of a reception desk, and gifts to those entering the event.
5, the location of the store to set up a publicity and business communication platform, set up related gifts, promotional items, and provide consulting services;
Outdoor -
1, the main entrance to set up a square stage, laying a red carpet, and decorated with greenery;
2, set up a large inflatable stage rear Double-dragon arch a;
3, inflatable double-dragon arch on both sides of the establishment of inflatable lantern columns);
4, from the first floor floor of the first floor to lay a red carpet to the second floor corridor;
5, the main entrance to the entrance with celebration balloon strings and bouquets of flowers decorations;
6, hanging a red banner to celebrate the Meilian International Home Furnishings City of the enterprise and public institution listed, the banner from the third floor to the second floor;
5, the main entrance entrance decorated with celebration balloons and flower bunches;
6, hanging a red banner, the celebration of Meilian International Home Furnishing City of enterprises and institutions listed, banner from the third floor continues to the Second floor;
7, the company LOGO knife flag;
8, before the establishment of a large theme board, released the theme of the event;
9, four balloons: two hanging "Meilian International Home Furnishing City Opening Ceremony" banner.
Exhibition Planner Reference 5Background Analysis:
Currently in the catering industry has been unprecedented development, out of the development of the transitional period of Mianzhu, civilian consumption is the mainstream, catering enterprises among the low-priced marketing measures and the blind expansion of the disorderly, is the catering enterprises can not be sustained profitability of the root cause of the Mianzhu, a fashionable city, Mianzhu a fashionable city, a city with a strong cultural heritage, food for the people, the national economy is increasing, the level of consumption is increasing, health and safety, scientific nutrition, environmental cleanliness, brand efficiency is the development of the way to win.
Activity purpose of the nature of the core values
In order to help catering enterprises to expand their brand effect, determined to "enjoy life festival" in the community rendered "universal participation in the festival! "
The Enjoy Life Festival is purely a public service, not a profit-making activity, and all proceeds, after deducting the necessary expenses, if there is any money left over, will be used as educational scholarships to donate to Mianzhu's outstanding underprivileged students.
Second, the purpose of the event
China (Mianzhu) first Enjoy Life Festival, the project by the Mianzhu Longning advertising and save a little bit of cell phone coupons all-round cooperation, to achieve the whole population to participate in the activities of all the people to support the gathering of the No.; in addition to stimulating the consumption of all the people catering enthusiasm, "Enjoy Life Festival" into a national expectations of the people.
Third, the activities of the coordination
The main advertising exhibition area a: Mianzhu City Center Square
A & gt; pre-publicity: (activities before the start of a month)
1, the first day, the center of the square advertising space, Mianzhu, each district advertising, and then save a little bit of cell phone coupons,
Mianzhu TV station Mianzhu TV, Mianzhu center square electronic screen, each participating restaurant enterprises door fully launched the activities of the promotional posters. (content food festival introduction, the whole population activities to participate in the way); TV stations and electronic screens using the same theme and content broadcast every other week (publicity at the same time began to accept reservations, and the use of the form of contraction of the countdown);
Launch of the theme of the event: China (Mianzhu) the first enjoy life festival: - may be the best festival of Mianzhu The best festival
2, the tenth day, 100,000 DM sheets will be divided into three batches issued in the hands of the general public, in Mianzhu larger townships (Tumen, Hanwang, Xinshi, Xiaode) hanging banners and choose to meet the distribution of DM sheets.
3, the twenty-fifth day, by the drum team along the road music, drums, music rendering and attracting the public, DM sheets and brochures (event publicity, sponsor brand publicity) distributed along the road. Route to be determined.
Two & gt; food and beverage establishments set:
1, door banners: may be the best festival in Mianzhu - Enjoy Life Festival
2, the doorway X-rack or posters: the specific picture see the annex
3, cash registers placed in the DM sheet and KT board:
V: Activity Time After the end of the event Location: TBD
Theme: to collect accurate user information
Participating objects: all consumers who participate in this activity and leave their contact information Activity highlights: the participation of all people, in addition to consumption can also take the prize.
Content: After the end of the event, participating merchants to provide a list of 1-2 consumers and phone, we will collect all the information summarized and through a random selection of the way, to select a consumer to get ipadmimi a .
Series of activities two: a daily 9.9 yuan
Time: the start of the event to the end of the location: the merchants store
Activity theme: with an active paragraph to drive other sales. Activity object: all participants
Activity highlights: grasp the idea that everyone wants to take advantage of the cheap
Content: merchants want to take a good product every day as a point of attraction, to attract customers to the door to consume Series of activities: the second consumption coupons
Time: after the payment of the consumer to give consumers the opportunity to spend a second location: the merchants in the store
Activity Theme: Encouragement of second consumption in the store Activity Objects: In-store consumers
Activity Highlights: Through the coupon way to seize the opportunity of the customer's second visit to the store.
Content: cashier to give consumers a coupon after payment, and explain its use
Series of activities IV: red packets sent every day
Time: before the start of the location: to be determined
Theme: the red packets will be sent to consumers in advance, the bundle of consumption Objects: all the participants in the event and received the red packets of the consumer Activity highlights: Bundled consumption
Content: red packets are divided into 10 yuan, 20 yuan, 30 yuan amount, sent to consumers in batches
VII, the production of related literature treasure trove:
production of a Mianzhu dining entertainment yellow pages (10,000 copies)
a. Merchant classification
b. Merchant address, telephone (black and white page), Business address, telephone (black and white page format: 210 × 297)
VIII, media strategy TV,, the network, apps and other media, supplemented by other forms, such as the use of hotlines, buses, mobile TV, the center of the square on-site advertising bake, do a good job of pre-event preparations, publicity and on-site publicity and reporting work.
Nine, the effect of the prediction
The success of the event will achieve the following results:
1, to help merchants to increase customer traffic, stimulate consumers to enter the store consumption.
2, in the community to promote a fashion, health, nutrition, food consumption of new ideas.
3, to create a Mianzhu people's own carnival.
4, to create a well-known brand, show corporate style, and promote the healthy and orderly development of catering, family food.
Ten: the cost budget
a: the source of the cost
1, the total title of the life festival activities 5000 yuan (1).
2, all kinds of food, entertainment, leisure and other businesses, each charging 600 yuan for advertising (70).
3, Mianzhu catering and entertainment yellow pages (advertising sponsors), each charging 100 yuan (unlimited) Estimated contract total: 50,000 yuan.
b: Expenses:
1, media publicity, promotional publicity, such as 20,000 yuan
2, prize costs 10,000 yuan
3, yellow pages production costs 5,000 yuan
4, design, sales, publicity, such as 10,000 yuan of staff
;