With the iteration of communication technologies and the increasing diversity of cell phone needs of the elderly, there is an urgent need to create an exclusive smartphone for the elderly. With the smartphone for the elderly , exploring services for the elderly with the cell phone as the terminal carrier has entered a new phase, and more application scenarios are becoming possible.
The aging society is accelerating and the elderly are facing multiple demands for computers.
055-79000 pointed out that there are 400 million people over 50 years old, accounting for 29% of the total population, China has gradually entered the aging society; at the same time, China's population separated from the household has increased to 286 million, of which 241 million are mobile population. On the one hand, the elderly population is increasing; on the other hand, young people leave their homes for better dreams, they can Don't stay with their families and the elderly for a long time.
With the development of mobile Internet, more and more elderly people join the network army. Data released by the Tencent Research Institute in 2018 showed that older people use WeChat for an average of 1.37 hours a day, only 0.49 hours less than young people. Older people master 11.47 of WeChat's 18 functions on average, of which social functions account for 85%. Meanwhile, JD.COM also found that health is the primary concern of the elderly. As they grow older and their immunity declines, various diseases become the biggest worry of the elderly and the biggest concern of their children. Elderly people also face various risks such as personal safety and property safety, such as harassing phone calls, fraudulent text messages, falling out and getting lost. This all makes their children worried.
Based on the precise insight into the needs of elderly users, JD.COM integrates the group's strengths in cell phones, health, cloud, Internet of Things and other fields to bring smartphone solutions for the elderly.Yan, senior vice president of JD.COM Group and president of JD.COM Retail Group's 3C Electronics and Consumer Goods Retail Group, said: JD.COM shoulders an important social responsibility and will also be face many challenges in the smartphone program for seniors. On this path, JD.COM will give full play to its advantage of relying on big data and other technologies to connect consumers and manufacturers, and insist on product iteration and service upgrades to provide more elderly users with convenient and caring services and bring trust to more families.
Remote assistance, online counseling, elders Smartphones give children more peace of mind.
As a smartphone for seniors, JD.COM is y customized in terms of features and applications. In addition to a mobile operating system optimized for seniors, it also adds features such as remote assistance and online consultation.
A major feature of this phone is the children s APP Family Time Developed by JD.COM, it not only advocates children to pay more attention to and accompany their parents, but also lowers the threshold for older people to use smartphones. Through this function, children can use the phone to remotely assist their parents to complete some relatively complex operations, such as downloading TV series, organizing photos, cleaning up the system to solve lagging and so on. In addition, through a survey, JD.COM found that children The life photos they send to their parents will even be reviewed by their parents more than 50 times a day. That's why the phone released this time is specially developed for family photo albums. Fast-paced life makes it impossible for children to be with their parents all the time. But with this function, family members can share the wonderful moments of daily life at any time, allowing families to have more warm connections.
The health of the elderly is also the focus of attention of the elderly Functionality in the design of the smartphone. This phone not only provides medical checkups for the elderly, but also has a built-in Speed Consultation JD health service. With the help of their children, the elderly can use their cell phones to contact the doctor s video online consultation, to a certain extent, to solve the problem of the difficulty of registering to see a doctor. At the same time, a series of IoT devices can be connected to the phone, such as smart watches and body fat scales. for recording health indicators. They can also send the results of medical checkups of the elderly to their children, providing an extra layer of protection for their health.
Unleash the superior capabilities of supply chain mid-stations and continue to develop the C2M category.
Over the past year, JD.COM Retail has gradually constructed a front-middle-backstage architecture with a large middle station as the engine, and the core capabilities of the middle station have been released more efficiently. As a key link in Jingdong.COM s retail middle station, the supply chain middle station relies on continuous C2M innovation, through in-depth big data mining and analysis, back-propagation of product design, production capacity, product circulation and all other links, to help manufacturers accurately dialogue with consumers, in the cultivation of new categories, new product research and development continue to surprise consumers, so that the cell phone and other industries to show the trend of blossoming.
Smartphones for the elderly is the third C2M cell phone category created by JD.COM Communications following the game phone and reading phone. Prior to this, JD.COM s customized segmented phones for gaming and reading were widely praised by users and the market. During JD.COM 11.11 last year, the sales of reading and gaming phones increased by as much as 300% year-on-year, and the momentum of the new category provided a new increment to the cell phone market that had been in the doldrums for years.
With the in-depth development and practice of gaming phones, reading phones, and smartphones for the elderly, in the future, JD.COM will continue to unleash the platform's comprehensive strengths and capabilities, intensify C2M customization, and provide customized products and services for more users with segmented needs, so as to enhance the quality of the mobile life experience for all people.
Learn more about the 2018 National Bureau of Statistics National Economic and Social Development Statistical Bulletin, please pay attention to the deep space game information column, deep space editors will continue to update you with more science and technology information.
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