According to the recent statistics of AR in China, there are more than 200 enterprises engaged in the development of AR applications in China, 80% of which tend to develop game applications, and the remaining ones tend to develop film and television, shopping and other life applications. And focus on the application in the field of health care, according to public information speculation is currently no more than 10.
Overseas, according to CBInsights, CrunchBase, AngelList website's comprehensive data query, there are currently about 30 startups are focusing on AR medical applications. Nine of these startups have received funding totaling $552 million, a 30 percent approval rate.
The invested projects serve three main categories: medical institutions, laboratories, and the blind. Among them, the main ones for medical institutions are patient virtual information, vascular lighting, surgical teaching, surgical navigation, surgical simulation training. That is to say, the project that opens the market by serving the B-side is more concerned by capital. So as far as the world is concerned, the application of AR in the field of healthcare is still in the blue ocean exploration period.
In the AR medical and health applications of this industry chain, the current company is mainly distributed as terminal equipment, software, content and application of the four major categories, for end-users to provide hardware, PC applications, and most of them are relying on direct sales of products to profit.
As of now, the market is still far from mature. Still, it has attracted some of the pioneering industry giants to participate.
The most prestigious is Microsoft's HoloLens holographic glasses, in the official promotional video, medical researchers can HoloLens to view the structure of human organs, muscle tissue, the human skeleton, which is currently the strongest technological strength of an AR device; and, for example, a set of 3D augmented reality system designed by gaming giant Illusion. used to help doctors better perform cosmetic surgery; and an AR app developed by Philips Healthcare and Accenture that allows doctors to monitor patient vital signs at all times and receive alerts when potential risk issues are detected.