What do you think about the fact that Hongxingerke donates another million, while the live broadcast viewership has plummeted and sales are less than previously?

Honstellar donates another million, while live viewership plummets and sales are less than previously, I think the Internet's enthusiasm is all fleeting, and it's impossible to keep the heat on for a long time at high speed.

Hongxingerke's donation has actually caused a wave of fever, and this fever passed, naturally, or to firmly do a good job of their own products, which is the road to sustainable development.

I believe that many people through the previous Henan rainstorm, have recognized the Honstar Erke this almost faded out of the national vision of the brand. Hongxingerke had very good sales in China many years ago.

Then, the slogan of Hongxingerke was "to be number1". Over the years, it has also remained steadfast to its original intent and worked diligently. If at the beginning, everyone is very optimistic about this brand, but in the late stage, with the rise of other brands as well as the entry of some foreign brands, the competitiveness of Hongxingerke has been declining.

So much so that by now, many people have almost forgotten that there was ever such a brand. But the brand has returned to the public eye with its own sense of corporate responsibility, and also set off a wave of "wild consumption" boom.

This is a huge impact for a brand. It can even be said that this incident not only brought the brand back to the public's attention, but also brought the brand back from the dead.

During last month's torrential rains in Henan, Hongxingerke donated 50 million dollars in supplies to the affected areas of Henan. And this thing was done very low-key. Later, some netizens found out about this matter, and a rumor spread, a hundred, a hundred, a hundred, a thousand, this matter is slowly known by everyone. Since, Hongxingerke's sales performance in these years has not been particularly ideal, so to be able to donate so many supplies, in fact, is a particularly rare thing.

Many netizens were very touched after seeing Hongxingerke's move. They have spontaneously gone to buy his family's clothing and shoes. Once caused a craze. Many people called the behavior of donating to Honstar Erke as "wild donation behavior". Then they said that their behavior of buying things from Erke was "wild consumption behavior". This incident was also reported by the media, creating a great impact.

The Honstellar boom lasted for a while and then slowly receded. Later, although the supplemental donation of one million dollars, but the impact is less than one-tenth of the previous. In the previous wild consumption boom set off, the live room peaked hundreds of thousands of people have been watching. But now the number of people watching the live broadcast has dramatically decreased.

This illustrates two problems, one is that the Internet is all about memory, but this memory is particularly short-lived. And the interest of Internet users is also very short. The other is that a brand wants to develop in the long term, or need to rely on their own brand strength as the basis.

Hongxingerke's donation behavior, in fact, caused a very good brand marketing. With the smallest cost, gained the maximum profit. Although, in the beginning, Hongxingerke may not have pressed to regain everyone's favorite in this way.

But the brand of Hongxingerke has practically achieved, as a company, to assume the corresponding corporate and social responsibility. It's also this kind of behavior that makes people feel that it's a very high-quality enterprise.

And the Hongxingerke's red again, but also to other enterprises to do a very good example. As a national enterprise, it is imperative to practice social responsibility. But these brand publicity and so on are relatively virtual things, may be a moment will cause a boom, but wait until the tide fades, really still have to look at the real strength of the enterprise. If you don't have the strength, you will be eliminated.

The explosion of popularity has given Hongxingerke an opportunity. If Hongxingerke can take advantage of this wind, it can be red again. However, if Hongxingerke does not focus on the development of its own brand and the development of its own products, then want to go on for a long time is still a very difficult thing. Therefore, for the subsequent development of Hongxingerke, or to see how Hongxingerke late planning.

Consolidated above, I think the boom of Hongxingerke is a moment. When that craze fades, many people will naturally put this matter behind them. And this actually can not blame the netizens are ruthless, mainly or need to break through their own brand limitations, enhance their own brand strength, which is a brand development of the hard way. Only down-to-earth work, in order to achieve great success.