Promotional video production planning program

Four, thematic positioning

This program aims to show the overall strength of the Changzhou Waterway Management Bureau, through the filming and production of this feature film and promotion, highlighting the Changzhou Waterway Management Bureau's ideology, management, service, characteristics of the highlights of the industry and impressive performance. The program in the specific content selection and section set up to do:

Covering a comprehensive, thorough, focused, combined with the point, so that the whole piece of orderly, distinctive levels.

1, the rhythm of the entire film has tension and relaxation, with a clear sense of technology, modernity, highlighting the "music TV" style, the use of company landscapes, a variety of equipment, staff footage and corporate culture landscape on people's visual impact, to achieve the perfect combination of tradition and modernity, production is exquisite, the picture of modernity. The production is exquisite, and the picture has a strong sense of modernity.

2. Fully display the modern style of Changzhou Waterway Management Office within the specified time, symbolize the key chapters, highlight the importance of science and technology, technology, manpower, and show its far-reaching influence on the development of the whole industry.

3, the picture editing natural and clever, paragraph changes in a distinctive and orderly, masculine and feminine connotations organically blended together, information-rich, open content, and the humanities features consciously blended together.

Fifth, the film name of the first draft

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Six creative ideas

The whole film chapters are clear, so that the audience in the 15-minute clear and clear understanding of the characteristics of the enterprise and the development of the situation, and has always been subjected to the lens or the manuscript of the exciting,

V. Creative Core Exposition:

The film in the opening, closing and the center of the relevant part of the use of three-dimensional effects in the actual shooting of the screen wandering, running, but also from time to time will be a different space, the scene is connected, in order to reflect the speed of science and technology, dynamic" of the corporate nature and creative intent. The film is a great example of how the company's corporate identity and creative intent is reflected in the "speed, technology and dynamism".

The film's `center part of the exposition, the spring breeze of reform and opening up in the land of China has been blowing for 30 years, the main country's economic construction of the brilliant achievements, the world's attention. 1979 was established in Changzhou Waterway Management Office, three decades, bathed in the spring breeze of reform and opening up, the young administrative construction is booming, the good news frequently. In the 30th anniversary of the establishment of the enterprise, under the leadership of the party and the leadership, opened up a road of development belonging to their own. China's reform and opening up the 30th anniversary of the construction of socialism with Chinese characteristics, the construction of a prosperous and strong new China, which is the Chinese **** production party, as well as the Chinese people in the long-term struggle to continue to explore the major issues. Changzhou waterway management office in this 30 years of development journey, the achievement of a beautiful vegetation. "Everything when the first stream, ashamed to be the world's second hand," which inspired several generations of Changzhou human spirit, in Changzhou waterway construction project has been carried forward. 30 years of hard work, casting a monument, opened the journey, along with the tide of scientific development, in response to the slogan of reform and opening up, Changzhou Waterway will be constructed into a new concept, High standard, high technology content, beautiful ecological environment, fully demonstrated the "city card" and "heirloom work" of the century project. This promotional video production skillfully fits in with the company's three aspects of business, development and future. In the hard publicity framework, integrated into the soft emotional elements, to give the whole piece of human embellishment and details of the dynamic, so that the audience feel more intimate. Using this fashionable and humane TV expression, the audience can feel the ubiquitous emotional complex of the enterprise through the movie.

Seven, feature film shooting and production requirements

1, picture requirements:

The shooting method has a sense of the times, the requirements of the atmosphere, magnificent, novel angle, strong visibility.

Dynamic picture processing requires a clean, fast rhythm; emotional scenes require soft, smooth. Motion and static appropriate, ups and downs, openness without losing the delicate, flexible with a little strong.

2, professional dubbing

The Chinese narration (male voice) requires a strong, heavy, progressive, pioneering and deep sense.

3, color tone, style

The whole film is mainly in warm colors, in the three-dimensional and picture articulation with blue, metallic colors, in order to express the modernity of the enterprise, the appropriate use of yellow tones in the actual shooting, forming a contrast, making the picture has ups and downs, vitality, highlighting the key points, combination of the real and the virtual, and the pursuit of the overall picture of the momentum and sense of aesthetics.

4, background music

The background music of the whole film is required to closely follow the rhythm of the picture, exciting picture selection of rhythmic, atmospheric music, play a role in supporting the overall atmosphere of the feature film, the picture has an impact, passionate and provocative, soothing picture selection of gentle music, fit the scene a together fascinating.

5. Expression

70% shooting and information; 25% 3D animation; 5% 2D

VIII, resources

Software Resources

Photographer: Jiangsu Province, full-time photography society

Director: Beijing Film and Television Academy of the Department of Directing, participated in a number of Television shooting "Criminal Police", "Tears of the old lady", "Ning Ning", etc.

Planners: have participated in various types of project planning, including real estate, business and other types of project activities, investment, market planning, organization, implementation, experienced.

Dubbing staff: CCTV long-term partner.

Post-cutting: many years of experience in editing, the approach to the atmosphere.

Animation design: 3D animation graduates, Shanghai, an animation company for several years, was hired by the company's high-paid first-class designers

Hardware resources

Camera:

Studio:

Lighting racks:

Nine, the cost of the budget

Strategy