Guangzhou Huiya Hospital now checks height. If you do a test, you can do it for 500 yuan. Because Huiya Hospital has issued a promotion, 500 yuan for a height test. I think it is still It was more cost-effective to discover that in fact, as a salesperson, I did not think about the problem from the customer's perspective. That's because you don't understand the basic logic behind sales to impress customers. Regardless of real estate sales, car sales, medical representatives, key account managers, etc., it is applicable to any occupation that involves dealing with customers. At work, if you observe carefully the people who can become top sellers, you will find that they have done a certain thing or a few things well, so the closing rate is far ahead. It is recommended to collect it and bring it into the scene for practice repeatedly.
If you want to conquer customers, start from these aspects. These are the five major human needs proposed by American psychologist Marlows. Human needs are like a ladder, divided from low to high into physiological needs, safety needs, social needs, esteem needs and self-actualization needs. These different needs can also correspond to different customer levels. You can roughly classify your customers according to their industry. Generally, small customers can basically meet their physiological needs and safety needs, while advanced customers often have more needs for social interaction, respect, and self-realization.
Next, let’s analyze how these five types of needs are applied in real life based on scenarios. Since I am rooted in the medical circle, I will take the medical circle as an example. Other industries can bring it in according to the formula.