Car companies and dealers report burden reduction!
Among many car companies that take the initiative to "reduce the burden" for dealers, the forms of support policies are quite diverse, but after careful summary, they can be roughly divided into the following categories:
1. Cancel the February sales task: car companies actively reduce or cancel the dealer sales tasks during the epidemic period, and do not assess the assessment tasks or lower the assessment indicators.
2. Brand-new car purchase finance: various ways and means such as rebate subsidy, interest discount and interest rate reduction, extension of subsidy period and adjustment of dealer inventory structure are adopted to reduce the financial pressure on dealers.
3. Improve the new way of online car purchase/car viewing: Mainstream car companies use the popular short video platform, live broadcast platform and online ar or 3D real-life online car viewing channels to enhance the visual effect while enhancing the immersive car viewing effect, assisting dealers to enhance customer clues, and further solving the difficulties for users to buy cars in stores during the epidemic.
Some car companies do not build cars, but make masks to solve their survival!
SAIC-GM-Wuling announced through the official WeChat account that in order to support the first-line epidemic prevention and control, with the strong support of Liuzhou Municipal Government, Guangxi Construction Engineering Group will rebuild Wuling's "dust-free workshop" to create conditions for mask production. At the same time, Wuling will also cooperate with suppliers to transform the production line and produce masks to help prevent and control the epidemic with practical actions.
It is reported that this "temporary workshop" will have 14 production lines, of which 4 are N95 mask production lines and the rest 10 are general medical mask production lines. After production, the daily output is expected to reach 1.7 million, which will effectively alleviate the shortage of masks in Guangxi.
BYD has donated100000 RMB and mask materials worth100000 RMB to Wuhan at the beginning of the epidemic. However, in the face of the growing epidemic and the increasing shortage of medical supplies, BYD decided to "do it yourself".
On February 8, BYD officially issued a document saying that in order to alleviate the shortage of protective materials, BYD has begun to design and manufacture production equipment for masks and disinfectant. It is estimated that "BYD Mask" and "BYD Disinfectant" will be mass-produced around February 17. The production of masks is expected to reach 5 million/day by the end of the month, and the production capacity of disinfectant is 50,000 bottles/day.
On February 6th, leaders of Guangzhou Automobile Group visited the factory of mask manufacturer "Kuaiyuda" in Dongguan to learn about the equipment assembly and manufacturing process and study the feasibility of changing the production line to masks. At present, GAC has been fully allocating resources, striving to invest in the production and manufacture of masks as soon as possible without affecting the production of the whole vehicle, and has also begun to train relevant technicians in order to master the production technology and technology of masks as soon as possible.
China automobile dealers association appealed to the society.
First, the outbreak of the epidemic has brought great pressure to the automobile industry. To ensure the long-term, stable and healthy development of the industrial chain, it is necessary for both production and circulation parties to work together, keep close communication at all times, and constantly strengthen efficient coordination. The more complicated and severe the epidemic prevention and control work is, the more it needs manufacturers to practice their original mission with practical actions, and the more it needs to promote the recovery of production and operation in a timely, scientific and efficient manner. Only by strengthening confidence and helping each other in the same boat can we overcome difficulties and overcome the epidemic.
Second, automobile manufacturers should take active and pragmatic measures to alleviate the "epidemic situation" of dealers, put the safety protection of dealers in a more prominent position, minimize the losses of dealers and ensure the healthy operation of channels to the greatest extent. Comprehensively revise and exempt the management assessment and index setting for dealers during the "war epidemic" period, and fully promote and implement the incentives and subsidies for dealers' various business policies. Adjust all kinds of business meeting forms in time, replace offline with online, reduce gathering and flow, and save costs. Strengthen various operations and technical support in time to enhance the dealer's ability to deal with emergencies. Volvo, Jaguar Land Rover, GAC Toyota and other brands have successively issued policies to help dealers, which are worth learning from in the industry and are well received by dealers. It shows that manufacturers can tide over difficulties together and support each other, which is the best measure.
Third, local governments at all levels give support policies to struggling enterprises such as automobile sales and services to help them stabilize their jobs, and formulate tax and fee policies such as reducing or postponing social security funds, value-added tax, land tax and administrative fees to support automobile sales and service enterprises to do a good job in automobile sales and services during the "war epidemic", stabilize the employment team and ensure social needs.
Four, the bank insurance institutions should implement the "opinions on strengthening the banking insurance financial services to do a good job in the prevention and control of novel coronavirus epidemic" (No.Yin Bao office building. 2020 10), the implementation plan to ensure the smooth flow of financial services during the period affected by the epidemic was issued, and the financial services of trapped enterprises were well done. We will not blindly lend, cut off loans or suppress loans, and support all kinds of trapped enterprises, including automobile sales and service enterprises, to reduce the impact of epidemic disasters by reducing loan interest rates, improving loan renewal policies, and increasing credit loans and medium and long-term loans.
Five, automobile sales and service enterprises should put the life safety and health of employees and consumers in the first place. Take the initiative to change the business philosophy and service mode during the "war epidemic", adjust and implement more accurate services, provide a more assured consumer experience, and let consumers buy and use cars with peace of mind.
Summary: On the whole, most car companies have taken measures to cancel or lower the sales assessment in February and the first quarter, as well as financial support, in order to resist the fluctuations and risks brought by the epidemic. It is predicted that more car companies will introduce "decompression" policies for dealers in the future, because it is almost difficult for major dealers to complete the assessment when "isolation" becomes a hot topic, and the "decompression" policies of car companies just let dealers feel a warm current in the chilling epidemic and tide over the difficulties together.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.