Wudang Mountain, spirit
Appreciation: Wudang Mountain is profound, Wu Pengfei interpreted: Wudang immortal mountain mysterious ethereal, Wudang martial arts ethereal and light, Wudang building majestic and dynamic, Wudang medicine magical and spiritual, Wudang culture of the Chinese soul spirit, Wudang gods blessing all the manifestation of spirit, condensed into a "spirit" word.
South-North Water Diversion Port, water and water is not the same
Appreciation: this tourist port is located in the South-to-North Water Diversion source, around the dam, facing the Danjiangkou Reservoir, known as the "small Pacific Ocean". Wu Pengfei to "water" as the soul to create, extending the water quality is not the same, the water surface is not the same, the meaning of water is not the same, etc., deep meaning, full of poetry.
Utopia County, China, the old home of mankind
Appreciation: Utopia County unearthed two million-year-old human skulls, and the African bone contemporaneous, proving that "Utopia people" is also the old ancestors of mankind. Utopia from the dinosaurs to today, the culture did not break, civilization has not been broken, the world is rare. Wu Pengfei put forward the concept of "human old home", relevant and profound, the essence of the culture of Utopia.
Romantic Prince Hill, live in the tree for two days
Appreciation: Prince Hill National Forest Park is the green pearl of the Jianghan Plain, Wuhan's back garden. Wu Pengfei puts forward the idea of bird's nest hotel, positioning it as "bird's nest hotel group, tree tourism area", and puts forward "Romantic Taizishan, live in the tree for two days", which makes people enlightened.
Yinxu, China's first
Appreciation: Yinxu is ranked among the top 100 archaeological sites in China in the 20th century. Wu Pengfei will be such a vast cultural heritage site summarized four "one": first, Yinxu is China's first cultural project; only, from the oracle bone inscriptions of the Chinese characters is the only global Chinese spiritual ties; unique, Yinxu articulated a unique consolation of ancestors and blessed descendants of religious traditions; everything, Yinxu contains all the buds of urban civilization. In short: Yinxu, the One of China. This advertisement is a marvel to all who hear it.
Wudang Village, Yongle Earth
Appreciation: Wu Pengfei believes that the difference between Taoism and other religions is that it teaches people to be happy in this life, and advocates the joy of the body, the joy of the spirit, the joy of the soul, the joy of all things, rather than suffering in this life to enjoy the joy of the next life. This advertising slogan cleverly harmonizes with Yongle the Great, the builder of Wudang Mountain, and the depth of precision is unparalleled.
Kongming Lake, a mirror of the Chinese people
Appreciation: Wu Pengfei believes that the essence of Xiangyang culture is the culture of the gentleman, the famous historical and cultural figures are known for their "wisdom, courage, loyalty, and wisdom", Zhu Geliang, a genius in Xiangyang, "wisdom, courage, loyalty, and wisdom" in one. "in one, the teacher of the world, is the general representative of the gentleman culture, is a mirror of all Chinese people.
Wangfu Jin, successive emperors waiting for the people here
Appreciation: Since the Western Zhou Dynasty, successive dynasties have been emperor-level celebrities in exile in Fang County, Northwest Hubei, thousands of years of uninterrupted, spectacular. The slogan not only accurately expresses the imperial culture theme of the scenic spot, but also skillfully injects the democratic idea that the people are more important than the king, which is full of the sense of time and space travel.
Warm spring water, soft fungus, yellow wine township - poetry and books Fangxian, China's gentle township
Appreciation: Fangxian call for advertising slogans, hundreds of thousands of convergence of thinking, no new ideas. Wu Pengfei, as a judge, created this slogan. The slogan cleverly combines the three specialties of hot springs, fungus, yellow wine and the culture of the Book of Songs, but also through the three words "gentle township", which breaks the special meaning of Fangxian County as a place of house arrest for the emperor.
How far is Qinglong Mountain? Thirty minutes, 60 million years!
Appreciation: This is an advertisement slogan for Qinglongshan Dinosaur Geopark. It forms a series with "Qinglong Mountain, the nest of the king of dinosaurs on earth" and "Go to Qinglong Mountain, see the ancestor of the ancestor of the ancestor", which is easy to understand and unforgettable, and is full of anthropological thinking and a deep sense of history.
The top of sunrise and the source of sacred fire - Canglong Mountain, the sun and fire for millions of years!
Appreciation: In the planning of the project, Wu Pengfei keenly found that the main peak of Canglang Mountain is geographically the best sunrise viewing point in China, where the ancestor Zhu Rong climbed to watch the sun and invented the sacred fire to lead mankind out of the primitive era, and he put forward the concept of tourism of "sun" and "fire" creatively. He creatively put forward the tourism concept of "sun" and "fire". The word "sun and fire" in the advertisement is a double entendre, which contains a variety of humorous meanings in the local dialect.
Ming and qing dynasty medical saint Wan Mizhai, the first Chinese health
Appreciation: Dabie mountain health grand view garden based on Wan Mizhai, he 600 years ago put forward "treatment of the future disease" of the glorious idea, still has great significance of health guidance. The tagline makes him stand out from the 14 medical saints of the past generations, positioning him accurately and being well received.
There are three ways to live in Wudang International Park - first, to be a successful person; second, to marry a successful person; and third, to give birth to a successful person
Appreciation: Wudang International Park is a high-end large-scale real estate development, but due to the diversified concepts of publicity, the early market positioning of the impression on the consumer is not yet clear. Wu Pengfei wrote this advertisement with humor and accuracy, and once launched, it immediately stirred up the local community and became a real estate advertisement slogan that has been recited for a while.
Founder Real Estate, the best of the best
Appreciation: According to Wu Pengfei, beauty is the soul of all arts; goodness is the core of all cultures; and architecture should be the perfect embodiment of these two. This tagline uses idioms to highlight the cultural mindset of Founder Real Estate's famous brand, and it is a breathtaking read.
It is very difficult to buy Binhu Bay, but my wife feels sorry for the money; if I don't buy Binhu Bay, my wife complains about it
Appreciation: This advertisement immediately spreads the praises for a while, and even the local leaders make jokes with this advertisement. This advertising slogan is wonderful in the family's decision-making process of the in-depth understanding of the home, as a miniature skit, people can not help but laugh, in the humor of the people's misunderstanding of the price of high.
Buy wholesale food, the happiest is my mom
Appreciation: This advertisement has moved many people. Wu Pengfei this with the writing of the jingle is full of warmth: supermarkets have what it has, all are wholesale prices, buy more buy less are wholesale, the scene can also cut prices, spend two dollars to run a trip, hundreds of dollars to save la.
Machine a sound, gold ten thousand taels; national hometown, come to do factory
Appreciation: This advertisement is made for a large international industrial park. The industrial projects already settled here are mostly the city's Shenzhen and Shanghai intruders who have come home to run their own businesses. The slogan summarizes this phenomenon very well, and it is easy to impress the people.
Tourists stop, Chutian Urban Golden Garden is not a park
Appreciation: This is a theme park type of real estate consisting of the eight scenes of Chu culture, National Education Museum, Chu Culture Hall of Fame, and so on, but also won the Outstanding Ethnic Architecture Award for the garden type of real estate. This advertising slogan is used in the opposite way, with humor and fun, which makes a deep impression on the property.
Half-mountain, half-water, accompanying people, accompanying immortals
Appreciation: Binhe Bay is located on the mountain by the water, and is next to the beautiful Tanabata Cultural Square, which is like a fairyland on earth. This advertisement cleverly uses the Chinese character harmonization, superimposed character superimposed sound, the mood is fresh, is a rare and very apt and brilliantly written words of opportunity.
Selling products, but also selling happiness
Appreciation: From shopping malls, supermarkets to Pin Pin Mao, the meaning of business has essentially changed, and Hutchinson Pin Pin Mao is an experiential consumption model that combines shopping, leisure, food and entertainment. This slogan is made for this purpose, and it is simple, easy to understand, and hits the nail on the head.
The delicacies on the table are nothing but sweet, sour, bitter, spicy and salty meat and vegetables cooked in a big and small fire, so there is a sky outside the sky
The guests on the seat are nothing but men and women in the southeast, west, north and west in accordance with the so-called main and secondary seats on the so-called people
Appreciation: This is an advertisement slogan for a hotel named Tianren Hotel. It is a humorous and witty description of this special occasion of the hotel, cleverly embedded in the name "Tianren", although long, but easy to remember and leave a deep impression.
Yanliang is two years old, Yanliang is the smallest, Yanliang wants to be the best
Appreciation: Yanliang Hotel was the best and the newest hotel in the area at that time, and it needed a distinctive advertisement slogan for its second anniversary. Wu Pengfei's creation, a series of three "Yanliang" superimposed language, chic and interesting, refreshing, launched immediately by the praise.
Shangri-La, four steps to home - the first step up the mountain elevator, the second step down the mountain elevator, the third step on the battery car, the fourth step down the battery car in front of the door
Appreciation: this property is in the mid-levels above the city, the city of long-term living in the plains of the buyers feel the inconvenience of up and down. Wu Pengfei suggested the construction of an elevator up the mountain, equipped with a battery car to transport owners, so that the most inconvenient property into the most convenient property, sales for the change.
Wholeheartedly for the people, residential from the update - Jindi Plaza, cattle
Appreciation: Jindi Plaza is the first truly modernized local real estate, the lack of a real concept, Wu Pengfei put forward "wholeheartedly for the people, residential from the update" idea, Wu Pengfei proposed "wholeheartedly for the people, residential from the update" idea, Wu Pengfei proposed "wholeheartedly for the people, residential from the update" idea. The idea of "modernization" is expressed in a "cow" word, as expected, women and children can recite.
Living in Green Town, women are more excited than men
Appreciation: Green Town is built near the lake, backed by the square, European-style landscape is exquisite, so that many female home buyers fall in love with it. This advertisement seems to be easy to come by, but in fact, it has a profound meaning. The humorous advertisement has aroused the public's interest in the property.
Buying a store is going back to sleep, and waking up a millionaire ten years later
Appreciation: Hong Kong Street Metropolis is a commercial real estate located in the center of the city's business circle, and everyone knows its potential for value-added location, so this advertisement is very evocative, concise, vivid, and imaginative, and it has a very strong power to move people's hearts.
Your Life, Other People's Dreams
Appreciation: Kowloon Sun City is an energy-saving demonstration property in the center of the local city, advocating a low-carbon and environmentally friendly high-grade life. This advertisement slogan written by Wu Pengfei cleverly highlights the modernity of the property through sharp contrasts, and tightly holds the direction of the living culture of the times.
Buy a set of Bishui Longcheng, be a city person in this life
Appreciation: Bishui Longcheng is located in the township, the scale is very large, almost a small town. Wu Pengfei fully captured the countryside for generations of people's aspirations and expectations of urban life, a sum of this advertising slogan. Concise, vivid, attractive, can be described as a strange advertising masterpiece.
It's not called Nongjiale until it's in the farmhouse--People's Nongjiale Tour, Eat Rich Daxigou
Appreciation: This is an advertisement for selling a countryside to the city, and in two sentences, it depicts the scene of the people going to the Nongjiale and the countryside getting rich because of the Nongjiale as a vivid and concise description of the interrelationship.
No, it's not.
No market, more weight than it
Appreciation: This is another Wu advertising slogan full of wit. Steel, an extremely important commodity in the means of production, is also a common commodity of great weight in the market. As an advertising slogan for a large modern steel market, it is truly wonderful.
The sky nourishes, the earth nourishes, you nourish, I nourish
Appreciation: Wudang Red Dry Red Wine is brewed from pure wild grape juice, the content of nutrients, anticancer, blood vessel softening, and anti-aging substances are much higher than that of ordinary wines, and it is known as the most respectable Chinese dry red. This advertisement is subtle and interesting.
Huanghelou Wine, a Liquid Stream of the Ancient World
Appreciation: In just six words, this advertisement summarizes the long history of Huanghelou Wine, the level of the wine, the culture and the target group, and cleverly embeds a phrase that is in harmony with the famous Chinese idiom, which is a double entendre, unforgettable, and evocative.
Chen Xiang Baiyunbian, the ancient man's meal
Appreciation: Chen Xiang Baiyunbian is a kind of liquor brewed by ancient recipe, and it is also the base wine of many Baiyunbian liquors. Aiming at the liquor market where brands abound and consumer loyalty is low, this tagline boasts of its history, quality and being loved for a long time in a subtle and humorous way.
Barley wine is fragrant and mellow, and has been burning men for three hundred years
Appreciation: Barley wine has a long history, and it is the kind of wine that is necessary for every family in the highlands and loved by all men. This advertising slogan well summarizes the characteristics of this wine and the deep connection with the local people's life. For this slogan, the Qinghai brewery once killed a sheep and put it in the wine hospitality of Wu Pengfei.
China Dongju, a national treasure to drink
Appreciation: Dongju is made from 130 flavors of precious herbs into the quartz, fermented in large cellars and small cellars, with a unique flavor known as Dong aroma, and the process and formula of the two are listed as state secrets, which is the only one of its kind for more than 6,000 kinds of liquor. From this you can see the aptness of this advertising slogan.
Shennong Emperor, 18 dynasties of emperors brewed
Appreciation: from the Western Zhou Dynasty to the Ming Dynasty, 18 dynasties, 23 imperial figures, more than 2,800 years, Fangxian Huangjiu has always been regarded as the royal tributes, and what advertising concepts can be more precise, more understandable, more evocative than such an advertising slogan?
Because of the orange into an ode to the froth
Appreciation: Dongfeng Company in difficulty to squeeze out millions of funds to buy the resident farmers a large number of backlog of oranges, a good story. The local government presented it with a banner, and Wu Pengfei created the above couplet, skillfully borrowing two historical allusions, a strange idea.
Love the readers, be loved by the readers
Appreciation: this advertising slogan for a local evening newspaper, the atmosphere of deep feelings, deep understanding of the true relationship between the media and the people. Looking at today's Chinese newspaper industry, although a lot of positioning language, but the rhetoric of the clever, deep thought more than this language, not many.
People like gifts before they like you
Appreciation: a new type of e-reader, the display is like paper, can store tens of thousands of books. With it to send gifts, you can store a large number of readings that the other party likes. This advertising slogan utilizes harmonies, is concise and meaningful, and cannot be beat.
You test us, we test the equipment
Appreciation: As one of the top three manufacturers of electric power testing equipment in China, Haomai has hoped for years to have an advertising slogan that matches its status. How to break through the stereotypical set of the industry's prevailing advertising slogan? Wu Pengfei this advertising slogan, the enterprise is excited to say that it will be used for a hundred years.
Eat time crystal, calcium supplementation makes sense
Reward: time crystal is an imported high-quality collagen. All the people in the calcium supplement, but few people know, the second major nutrition of the bone is collagen, without it calcium can not be deposited. Wu Pengfei with the most concise language, replacing the previous chain of publicity text.
Fever hurts the little head, use Bing Bing fever patch
Appreciation: The original slogan "cold and fever, a patch is good" led to the return of the product, consumers scolded, and other medical practitioners denigrated. Wu Pengfei for the change to the above advertising slogan, saved the enterprise, ten years later, this advertising slogan is still in use.
Want to be beautiful, on the Amoy beauty
Appreciation: This is a large portal site with the main theme of beauty pageant. Men who want to be beautiful and women who want to be beautiful can go to this site to look for opportunities, utilizing Chinese characters with multiple sounds and meanings and double entendre, taking care of the two target groups, which can be described as a wonderful handful.
Love your wife, buy Fugaku
Appreciation: Fugaku cooker realizes the full combustion of gas, much less carbon monoxide than the general cooker emissions, benefiting millions of housewives. This advertisement mobilizes the husband's feelings and expresses the distinctive feature of Fugaku cooker's protection for women in a concise and popular way.
Help your husband to aim for the best eggs and give birth to the best child of your life
Appreciation: A medical device, actually doing this advertising slogan, was a great sensation at the Beijing Reproductive Technology Exhibition. In this perhaps not very scientific advertising slogan, but y penetrated a humanistic care, the implication of a good sex life.
The land is touched to produce such good potatoes in Utopia County
Appreciation: Such a short advertising slogan contains praise for the efforts of the local government to enrich the people, praise for the farmers' hard work, joy for the potato harvest, and boast about the quality of the potatoes. Among agricultural advertisements, this should be considered a fine and superb product.
Water-based oil that can be eaten and wiped
Appreciation: This seemingly ordinary advertisement slogan has realized a hundred-fold increase in sales of a kind of olive oil and investment promotion in more than 100 cities across the country. Because it takes an oil that is mysterious to Chinese people and makes it so friendly and interesting all of a sudden.
Jiuzhen Mountain Bug Chicken, Wuhan Population Drops
Appreciation: Jiuzhen Mountain Bug Chicken is a kind of deep-mountain free-range ecological chicken, chicken meat is firm and tender. This advertising slogan does not directly exaggerate the chicken, from the side to start writing about people, by describing the human demeanor, reflecting the uniqueness of this chicken, both vivid and witty humor.
One life, one pearl
Appreciation: Huacheng Jewelry is a private jewelry brand in Wuhan, this slogan will be the deep meaning of jewelry as a token of love is expressed to the fullest, but also praised the world of lovers made for each other. Easy to remember and touching, reverie up empathy.