Song Junjie since the founding of Weifang Pet Jun Pet Co., Ltd. has been devoted to the flowering rodent breeding, nutritional research work for four years. In four years, pets relying on universities, production, learning and research cooperation test base, efforts to solve the obstacles to the expansion of the flowering rodent market factors, in the relevant areas of the declaration of 13 patents. Cultivating new varieties of rats, improving the breeding rate of rats and the survival rate of rats, and establishing the breeding model of "cooperative + farmers", which has driven more than a hundred farmers to increase their income. Song Junjie through innovation and entrepreneurship to achieve the value of life at the same time, but also entrepreneurship led to employment, for the revitalization of the countryside to contribute to the wisdom of youth.
During the school year, Song Junjie and his team achieved good results by selling small squirrels. "Due to too many orders can not take care of school, I temporarily stopped my studies to start a business. Later, the squirrel species was included in the wildlife protection list, prohibited the sale of the company to carry out a transformation began to do the current flowering branch mouse project." Song Junjie said.
The transformation of the enterprise will always encounter difficulties. The low reproduction rate of breeding rats and the survival rate of piglets, as well as the dependence on U.S. imports of flowering branch rats with a single coat color are the two most critical problems faced by Song Junjie and his team.
"When we transitioned to the flowering rodent, we copied the breeding and sales model of the squirrel project directly. And also with universities and research institutes joint scientific and technological research, to solve the two problems faced." Song Junjie said.
The improvement of the quality of the flowering branch mouse, the reduction of costs, so that the market demand is rapidly expanding. In order to meet the growing market demand, Song Junjie and his team innovated the flowering rodent breeding, the establishment of a "cooperative + farmers" model, driving 126 farmers to become rich.
On September 6, 2021, the Hi-tech Zone 2021 Innovation and Entrepreneurship Competition Project Polishing Meeting was successfully held at the Qidi Star (Weifang) Incubator. After the opening of the competition, Song Junjie and his team went all the way to the final.
The just-concluded Hi-Tech Zone 2021 Innovation and Entrepreneurship Competition has produced a number of outstanding college entrepreneurs with new ideas, a strong sense of social responsibility, and the ability to innovate. In the process of preparing for the final roadshow, the organizing committee of the competition organized a number of training activities, inviting famous investors, experts in agriculture, and entrepreneurial mentors of the Enlightenment Star Mentoring Group to conduct pre-competition training for the contestants.
"As a college student entrepreneurial project, we are lacking in the design of the equity structure of the startup company, financial planning, etc. After listening to the mentor's sharing, I learned new knowledge to make up for our shortcomings in this area." Song Junjie said that we benefited a lot from the interaction with the agricultural expert, who gave us quite constructive pointers on our project. At the same time, the competition roadshow jury teacher also put forward many suggestions on the flower branch mouse project, which makes us have new ideas.
In addition, the competition also builds a bridge of communication for the participants and enhances the interaction between projects. "We learned from another project about their experience in jitterbug operation, which has yielded good results so far." Talking about the harvest of this competition, Song Junjie confessed that he went from suspending his studies to enrolling again because he experienced the great impetus of technology to market expansion.