The language should be concise, the information content should be clear, professional language should be avoided, and unnecessary modifiers should be reduced, so that users can understand the functions of mobile APP faster, the text layout should be reasonable, and the structural level should be clear.
1. Intimacy and softness
Sharp objects can bring people a sense of danger, and words have the same psychological effect. If you want words to give people a gentle feeling, you should first use a font with thick lines and a round front end, preferably handwritten. Secondly, avoid using black or dark blue characters and choose warm colors with little difference in brightness from the background color.
2. Future and advanced nature
Should we choose sans serif and less decorative black body, or use graphics and? Graphical? It should be noted that the more abstract a word is, the less easy it is to identify. This word can be used in logo, so pay attention to small-scale use. Color can consider simple color matching such as black, white and gray.
3. Slim and beautiful
Feminized characters usually give people a beautiful and slender impression, so it is necessary to choose a font with thin lines and curves. Smooth handwriting thin lines can be applied to women's products, which can bring more attractive visual effects to people.
4. Nostalgia and retro
Font design is popular, so font design can usually reflect the popular trend. When designing fonts, you should choose a color different from the background color, for example, a thick black font with a bright background color, so that the visual impact will not be weakened no matter where it is used.
The rhythm of font design is reflected in the contrast of font size, thickness and color. When the font size is larger, the text will become more important, and the change of font size can make the layout show strong and weak changes; The most eye-catching titles will be thicker than other fonts in the layout; Important characters can be distinguished by other colors. Warm colors such as red, yellow and orange are called progressive colors, which are more eye-catching than cool colors such as blue and green.
The above is the sharing of font design in APP interface design, and I hope it will help everyone's design. In addition, Bian Xiao wants to say that different styles of fonts will bring different visual experiences, and everyone should pay attention to this.