Xiaomi logo new and old from the form, details, elements have been updated in all aspects, more tend to concise, flat.
Based on the graphic itself first of all millet graphic logo in the overall proportion of the MI changes, width lengthened, height shortened, the reason is that the original Kenya moved the M of the three vertical and I of the width of the vertical, why move, is to let the M between the sub-body of the bei sheng nian 15 north character strokes itself thick and thin there is a distinction between the "positive and negative", instead of "positive and negative positive". "This width rhythm is consistent, in the special bolt material seems to see when the loss of recognition, this two Erl lM-heart Shengxin together, more like two letters, rather than a bunch of vertical lines.
At the same time, the rhythm between positive and negative shape of the strokes change, to the solid metal, paper, screen and other various sizes under the MI to ensure recognition.
Based on the graphic identity itself of the square to the perfect R angle to be, in the era of Nokia and Pingguo iOS update era, was explored and confirmed the adaptability of the visual come up seemingly round near the square, the plane under the static innate bring a sense of visual activity, which is in line with the original expression of Kenya Alive, in order to cater to the future of the "kinetic effect of plane In order to meet the future "dynamic plane" era, did the sense of breath, is for millet future logo more use scenarios of thinking and what he said the understanding of the Oriental thinking, warm.
Based on the font design itself, Kenya Hara chose the method of "small capital letters", based on the Roman, lowercase letter thickness adjusted and capital consistent, O to keep up with the graphic labeling curvature and chamfering consistent, stroke thickness and spacing rhythm adjusted to the graphic labeling in the MI stroke thickness rhythm consistent, and serif curvature to ensure that the MI chamfering consistent, and the serif curvature to ensure that the MI chamfering consistent, in the future. MI's chamfer is the same, in millet graphics label and letter label when used separately, can become the second visual memory.
Based on the company's tonal fit, the global brand logo upgrade trend is to go to the serif, capital letters, small capital letters in line with the positioning of the millet new technology company, but also for the young and future-oriented and the early for the fever born of the rebellious positioning, but at the same time the rules of a unified language, carries a very important mission.
Xiaomi
Xiaomi Technology Co., Ltd. was founded on March 3, 2010, is a globalized mobile Internet enterprise focusing on the research and development of smart hardware and electronic products, but also an innovative technology enterprise focusing on the construction of high-end smartphones, Internet TVs, and smart home ecosystems. Xiaomi has created a model of developing cell phone operating systems with the Internet model, and enthusiasts participate in the development and improvement.
"Born for audiophiles" is Xiaomi's product concept. It is the vision of Xiaomi that "everyone can enjoy the fun of technology". Xiaomi applies the Internet development model to develop products, use the geek spirit to make products, use the Internet model to kill the intermediate links, and strive to let everyone in the world, can enjoy the quality of technology products from China.
Xiaomi has built the world's largest consumer IoT Internet of Things platform, connecting more than 100 million smart devices, MIUI monthly active users reached 242 million. The Xiaomi system invests in close to 400 companies, covering smart hardware, consumer goods, education, games, social networks, culture and entertainment, medical and health, automotive transportation, finance and other fields.