Because Kleenex is a very popular consumer product, so the Kleenex as a carrier, applicable to a wide range of industries: catering and entertainment, accommodation, clothing, retail, education, training, tourism, IT, film, television, games, real estate, medical, exhibition, daily chemical, Internet, banking, financial management, maternal and child products, online shopping and so on, applicable to various industries.
Of course, due to competition in the same industry, Kleenex manufacturers are certainly not willing to publish advertisements for similar products for manufacturers in the same industry, as the saying goes, "the king's wife sells her melon and boasts about herself", if their own products advertise similar products for others, there is a suspicion of smashing their own signboards. Of course, if the enterprise joined the **** up media alliance, in full consideration of the interests of all the alliance enterprises, it is not impossible.
Commodity carrier advertising is undoubtedly a very good form of advertising, but many advertisers usually have the following concerns when choosing this form of advertising:
1, how effective is advertising? Can it have an immediate effect?
2. How to find the right commodity carrier partner?
3, the cost of advertising?
Any kind of new things from the emergence of maturity is bound to go through a stage of gradual exploration, from the current **** rise in the media operation of the situation, the effect of this form of advertising is still very ideal. The effect of advertising depends on one hand on the advertiser's advertising strategy, on the other hand depends on the advertising carrier's corporate strength. If the advertiser only wants to make a small fuss, like in the local tabloid, in a small area for a short period of time to publicize the words, the effect is still not ideal, and the cost of sharing is very high. This form of advertising is more suitable for advertisers with a national vision, or even a global vision. For example, if you put your product information on all the Coke bottles, I believe that within a month, people all over the country will understand your product. There is no doubt that compared to any form of advertising, the effect-cost ratio of commodity carrier advertising, is the highest.
Tissue paper The form of advertising carrier, is groping in the development of the scope of the industry due to the limitations of this form of advertising certainly can not become the mainstream media such as television, radio, but we always believe that: "the existence of a reasonable, there will be a market for demand," as long as the advertisers have an international vision, there is a strong strength, as long as the carrier commodity enterprises can be a good example of the international vision, as long as the carrier of the international vision, there are strong strength. As long as the advertisers have international vision and strong strength, and as long as the carrier commodity enterprises can produce products in a socially responsible attitude, ****sheng media can surely make the maximum range of partners to benefit from, of course, for the kind of enterprises like the production of melamine milk powder, whether as advertisers or carrier commodity enterprises, are not welcome.