Article source Jiewei.com
In recent years in the field of Bluetooth headset, the launch of Apple AirPods three-generation products to accelerate the popularity of true wireless Bluetooth headset, so that a series of wireless Bluetooth audio devices represented by Bluetooth speakers also gradually become the mainstream market. There is no way, the wireless wonderful, used can not go back.
And when we look back at the domestic a burst of wireless Bluetooth audio devices, we will find that behind them all have a **** the same name: Jelly Technology.
Ten years in the making
When we open Baidu and type in "famous RF chip maker", we tend to see Jellyfish's name in the back half of the "rankings". When you look at this, I think you'd be hard pressed to think that this would be a manufacturer that accounts for more than 50% of the world's Bluetooth audio chip shipments.
But it is.
JLT, a Zhuhai-based company, specializes in the design, development, and sale of integrated circuits. Founded in 2010, the company is now about to start the second decade of its "life". From the early days of the company only 29 people, all the way to the development of the number of employees so far nearly 300 people, Jie Li technology R & D team accounted for more than 90%.
In addition to the expansion of the staff scale, we can also understand the rapid development of Jelly Technology from the other side. 2010 when the company was founded, Jelly Technology office center in Zhuhai headquarters, with an office in Shenzhen. Ten years later, in addition to the headquarters in Zhuhai, SmarTech has set up a company in Shenzhen and a company in Hong Kong. In an interview with Jiewei.com, the senior management of JLT introduced that next year (2020), JLT will move to the 55,000 square meters of construction area of the technology park to open the next decade.
It has to be said that the fact that Jelly's rapid development and its "low-profile" market visibility are mismatched is something that none of us have ever thought about.
A better world with "core"
For JellyTech, designing the "core" of China and accomplishing the "core" of China is the corporate goal. Nowadays, under the guidance of the eight values of "Innovation, Professionalism, Responsibility, and Pragmatism", JLT is making progress one after another, and has become one of the representative manufacturers in the field of domestic chips. The corporate vision of using "core" to create a better world has been progressing step by step towards reality.
But we have to say, Joly's "core" is obviously more than just a "core" of RF chips.
Turning to the official website of Jelly Tech, we can easily see that Jelly Tech has four product lines, AI RF chip, intelligent video chip, multimedia artificial intelligence chip, and big health chip. Different product lines have different "play", but in terms of market performance, it seems that each product line, Jieli Technology are "play" very strong. Each product line, Jelly Technology is in the first camp of the industry.
The products are outstanding, and really deserve this kind of achievement.
AI RF chip
The most famous of Jellyfish's four product lines is naturally the AI RF chip. If subdivided again, it can be divided into four parts: headphone chips, speaker chips, WiFi Bluetooth chips, and general audio decoding chips.
In an interview with JWT, Hu Xiangjun, General Manager of Jelly Technology's Application Center, said, Currently, Jelly Technology's headphone chips have been upgraded to the fourth generation, with the latest model AC693N/AI800N, which can be used in AI Bluetooth headset devices. According to the introduction, AC693N/AI800N guarantees stable performance while featuring low power consumption. As it is a highly integrated single-chip solution, it makes the chip package smaller and the user experience naturally better.
AC690N/AC692N speaker chip is Jelly Technology's "pearl", suitable for AI Bluetooth speakers and Bluetooth audio adapters. It is worth noting that AC690N/AC692N has been used in Xiaomi Xiao Ai audio, and in Endeavour, Walker and Elvis Presley related products audio products have been applied.
Huang Haitao, deputy general manager of the IC design center at JLT, revealed in an interview to JWT: "This year, we sold our chips out of stock. After we cooperated with Xiaomi last year, many customers have come to our company for cooperation. Domestic a mainstream African cell phone manufacturers in the expansion of cell phone peripheral audio applications, found that the continent of Africa's cell phone peripheral audio products are basically Jieli Technology's program, it took the initiative to come to work with us." Huang Haitao also said that at present, the Bluetooth audio chip of Jelly Technology has accounted for more than 50% of the global market Bluetooth audio chip shipments.
This achievement, indeed, can make Jelly Technology called the light of the domestic chip.
General-purpose decoding audio chips are suitable for all kinds of speakers, radios, and tape recorders, etc., to which Huang Haitao said with a smile, "Our chips have taken over the speakers for square dancing." As for the newly released WiFi Bluetooth 2-in-1 SoC AC790N, it is more for the future of the Internet of Things era. With the popularization of 5G networks, the IoT era may come sooner than we think. This is definitely a good thing for Jelly Technology.
Intelligent Video Chip & Multimedia Artificial Intelligence Chip
Compared to AI RF chip's absolute leading position in the market, Intelligent Video Chip and Multimedia Artificial Intelligence Chip undoubtedly still have a huge room for growth. It is reported that the fourth-generation smart video chip AC570N has supported multi-channel high-definition video shooting, clear picture quality, and support for high-speed video interface and high-quality ISP, in the low-light still have a clear shooting effect, and the built-in WI-FI and Ethernet interface, to provide a solution for video sharing.
Outstanding product performance has led to Jelly's intelligent video chip solutions being adopted by a number of well-known in-vehicle electronics equipment vendors. And this, undoubtedly, makes GLI's smart video chip become synonymous with high quality, which is also the affirmation of GLI's technology chip.
The multimedia AI chip, AD100/200/300, has a high speech recognition rate, advanced voice algorithms, capacitive touch buttons, and a range of other features, plus the ability to support a variety of screens, which makes it very suitable for use in smart product robots as well as children's early education products. Of course, similar to the previous chipset, AD100/200/300 has also been included in the purchase list of well-known manufacturers such as Hasbro, Fire Rabbit, etc., and plays an extremely important role in their products.
It looks like all of the chips we mentioned above have passed the technical evaluations of well-known vendors, which also shows us that the industry recognizes GLT. This recognition can't be separated from GLT's outstanding technical capabilities. When Jelly Tech can use the product for their own "endorsement", with technology to conquer the market, has been enough to illustrate the success of Jelly Tech.
"High-profile products, low-profile brand" is a very appropriate way to describe Jelly Technology.
Healthy Chips
Compared to the first three types of chips, healthy chips are undoubtedly "different". As GLT employees explain, health products often take longer to be medically certified, so the Big Health Chip is a bit of a departure from the rest of the pack. So it's clear that the Big Health chip is significantly slower to be updated than the previous three types of chips. However, GLT did not stop updating because of the longer certification time, and concentrated the peripheral chip functions on the main chip while maintaining the original quality.
JLT's big health chips are used in a range of health products such as blood pressure monitors, oximeters, and healthy body fat scales. According to JLT staff, JLT's Big Health chip not only consumes low power, but also integrates most of the peripheral chip's functions and comes with its own amplifier, i.e., the sound broadcast function. This makes the Sphygmomanometer equipped with Geritol's Big Health Chip different from most of the Sphygmomanometers on the market, and more suitable for the elderly as well as some users with poor eyesight. For medical devices, GLT believes that there is no room for sloppiness, so a more stable and reliable quality is always the pursuit of the Big Health Chip.
It is reported that the current market share of its big health chip in a good level. Of course, with the growing importance of national health issues, the health chip market may have a good development in the future. For Jieli Technology, because the products equipped with its big health chip can be applied to all stages of consumers, to meet the needs of different groups of consumers, this "wide applicability", can undoubtedly help Jieli Technology's big data chip in the future to achieve a higher market share.
It seems that GLT's planning is not only for the present, but also for the long term future. Not only to "free" people's lives through Bluetooth technology, but also through continuous research and development, to protect people's health.
Not only to think about the present, but also to look at the future, dare to advance several years into the cause of public health Jieli technology, worthy of our awe.
Thinking from the customer's point of view
The outstanding performance of the chip is naturally an important reason why Geritol has gained the favor of the market. We also need to know that Jellyfish's product coverage is extremely broad, as the IP cores are self-developed, and in response to customer and market demand, whether it's a mid-range chip or a high-end chip, Jellyfish is able to quickly provide the appropriate solution. It is this broad coverage that makes the number of engineers and salespeople who develop products using GLI chips as a platform reach tens of thousands.
In fact, from the upstream photomask, wafer production, testing and packaging, to the final chip and the solution provided to the customer, through the supply chain, combined with the leading competitors' technological strength, GLT is able to ensure the quality of the chip while also having a high price-performance ratio.
What's even more valuable is that Joly Technologies is able to quickly personalize its products according to customer needs because it owns most of the independently designed IP cores and masters most of the key technologies.
Jellyfish said that customers need what function, Jellyfish can place what module into it, which makes Jellyfish chips out of the very competitive.
Jellyfish not only from the customer's point of view, but also through their own accumulation in the industry for many years, with a forward-looking vision of the industry chain from upstream to downstream to analyze the market demand to do "early", "accurate", "stable", "early", "stable", "early", "early", "stable", "early", "early", "early", "stable", "early", "early", "early", "early", "stable", and "early". "Stable", targeted to the chip function to improve, in order to help customers save production costs. Once the problem occurs, Jelly Technology can solve the problem at the first time. This "one hour response" solution saves customers time and money. In short, this turn-key approach makes Geritol's customers extremely loyal to Geritol.
After all, who wouldn't love to work with a company that is so easy to work with?
Low-price tactics?
One of the questions that has plagued chip companies for a long time is how Jellyfish actually captured the market. Perhaps most of our peers would argue that Jelly's success is due to its low price strategy. But they obviously do not realize, Joly Technologies is not a low-priced world, but by "very cost-effective" chip products and excellent after-sales service system to compete in the market.
As mentioned earlier, GLT has excellent products and can customize them according to customer needs. It is also important to understand that GLT's ability to keep the price of customized chips low is a result of its leading-edge technology. The self-developed IP core reduces the cost of trial and error, allowing JellyTech to meet the user's needs at the optimal cost, and the product is naturally very cost-effective. In the words of Huang Haitao, "We are not low-cost, we really can guarantee the profit in the case of the optimization of the program presented to the customer".
Such an excellent after-sales service system, that is, the aforementioned "quick turnkey" program, is essentially the same benefit from the Jieli technology leading technology. It is precisely because of this understanding of technology that we are able to better serve our customers and increase user stickiness. Many of our customers, once in contact with GLT, can no longer be separated.
Perhaps it's because Jellyfish is so "low key" that peers "forget" about it.
Conclusion
According to JWT, in 2019, Jelly's chip sales will exceed 1 billion. The outstanding sales performance is enough to show the top product power of Jellyfish chips. And the top product power and not "famous" brand, but also very consistent with the Jieli technology, "the original pragmatic" corporate culture, the so-called "high-profile do things, low-profile do people", is so.
But now we can say for sure that, as a chip company that wants to make the world a better place with its "core", GLT is undoubtedly a success. We can also believe that under the guidance of the entrepreneurial spirit of "perseverance and continuous innovation", Jelly Technology will be able to go higher and farther, and will be able to "work for the motherland for 50 years of health".
Using the chip to create a better tomorrow, perhaps by Jieli Technology to start.