Drug business and management mainly study the basic knowledge and skills of management, marketing, laws and regulations on pharmaceutical affairs management, and carry out drug guidance, pharmaceutical services, drug sales and quality management, and pharmaceutical affairs management. For example: standardized storage and management of various drugs such as capsules and granules, supervision and management of new drug research and development, drug production, operation and circulation, storage and custody, clinical use and drug import and export.
The major of pharmaceutical business and management cultivates all-round development of morality, intelligence, physique and aesthetics, has a solid scientific and cultural foundation and knowledge of medicine, pharmaceutical enterprise management and pharmaceutical marketing, has the abilities of drug information inquiry and collection, drug publicity and guidance, customer service and drug purchase and sale management, has the spirit of artisans and information literacy, and can engage in drug procurement planning and implementation, drug sales and after-sales service, pharmaceutical consultation and medication guidance, and pharmacy management and management.
Competency requirements of pharmaceutical business and management specialty
1, with the ability to collect and analyze pharmaceutical market information, formulate purchase plans, sign purchase contracts and manage purchase orders in combination with purchase, sales and warehousing data;
2. Have the ability to provide customers with sales plans, sign sales contracts and provide after-sales services by comprehensively applying medical commodities and marketing knowledge according to the policies and regulations of the pharmaceutical industry;
3. Have the ability to correctly transmit drug information, provide pharmaceutical consultation and medication guidance, and collect and feedback information on clinical use and adverse drug reactions according to basic medical knowledge;
4, in accordance with the requirements of quality management of drug management, with drug acceptance inspection, drug storage and maintenance, drug transportation and distribution, quality information management capabilities;
5. Ability to apply management and marketing knowledge, category management, membership management, sales and after-sales management, economic accounting, and online store operation management;
6. Have the ability to skillfully use drug management software;
7. Good language expression, copywriting and communication skills;
8, with the application ability of digital technology and information technology, to meet the needs of digital development in the field of pharmaceutical services;
9. Have the ability of inquiry learning, lifelong learning and sustainable development.