In recent years, with the enhancement of people's health awareness, smart phones, smart bracelets, smart watches and other smart devices, represented by smart phones, smart bracelets, smart watches, etc., to help users to monitor their health, to assist users in physical exercise, as well as more convenient daily life and other aspects of the favor, which is more convenient to wear, and a better balance between the fashion and sports and health of the two major immediate needs of the smart watch is more emergent.
At present, in addition to Apple's APPLE WATCH series of smartwatches, traditional wristwatch brands and luxury brands have also followed up to launch smartwatches, and the other national brands are no less, and have gained a place in the fierce competition in the smartwatch market. Through their respective knowledge of the function of smart watches and traditional watch design integration, some luxury fashion, some adhering to the traditional style and technology sense, some affordable and practical.
The watch has a reputation for not compromising on value
I don't know when there was a place for watches in the luxury world. Compared with traditional mechanical watches, smartwatches with multiple composite functions naturally do not escape the reach of luxury brands.
Luxury brand Louis Vuitton launched its first smartwatch, Tambour Horizon, in 2017, which has now been upgraded to the second generation. According to foreign media reports, when launching the first smartwatch, LV CEO Michael Burke said, "For us, aesthetics is uncompromising. There are too many 'ugly-looking' products in the wearables space."
Screenshot from Louis Vuitton's Twitter feed.
Admittedly, the Tambour Horizon smartwatch launched by LV, which does not compromise with aesthetics, continues the classic design of its Tambour series of watches, with a built-in running system equipped with Google Wear OS, which has basic functions such as incoming calls, text messages, emails, alarms, pedometers, heart rate monitors, weather forecasts, and so on. Meanwhile, continuing LV's spirit of travel, the Tambour Horizon smartwatch is designed with a "City Guide" as the most important feature of the smartwatch, which provides users with travel information for 29 major cities around the world. In addition, the Tambour Horizon smartwatch also has the ability to remind users of boarding times, terminal and gate information, late and arrival times, and more.
Screenshot from Louis Vuitton Weibo.
As a smartwatch launched by a luxury brand, the Tambour Horizon continues its luxury style, with more than a dozen dial interfaces that can be switched at will, as well as 60 straps of different materials and patterns that can be matched at will. Of course, it comes with a luxury price tag, with the official price tag starting at $20,300.
The same luxury brand, Emportio Armani, on the other hand, launched its smartwatch in 2016.At the end of 2019, Emportio Armani released the latest collection of Emportio Armani Connected smartwatches. For a luxury brand that has always been about design, the Emportio Armani Connected looks extremely stylish, with a new innovative dial design of the iconic city background and eagle logo, with a stainless steel single-link bracelet, a proper classic luxury watch.
Screenshot from the Emportio Armani website.
In terms of functionality, the latest Emportio Armani Connected collection is also a truly capable smart device. In addition to some of the basic features of a smartwatch, such as fitness tracking, notifications, and apps, the new speaker added to the latest Emportio Armani Connected collection realizes the conversational function of this series of watches. In addition, the speaker allows the user to talk to an "assistant", set tasks, receive notifications/alerts, and listen to music tracks from compatible programs.
Compared to LV's Tambour Horizon, the Emportio Armani Connected smartwatches are much more affordable, costing around 300 euros, with the most expensive one on the website currently priced at 399 euros.
Inheriting the tradition of watchmaking, fusing classic elegance with a sense of technology
Swiss luxury watch brand TAG Heuer is one of the first big names in the luxury watch industry to embrace smartwatches. True to its authentic watchmaking heritage, TAG Heuer Connected's smartwatches uniquely blend the refined elegance of a chronograph with a personalized digital experience geared towards adapting to sports and everyday scenarios. 2020 has seen the release of the third generation of the TAG Heuer Connected smartwatch, the TAG Heuer Connected Smartwatch Golf Edition and many other smartwatches.
Screenshot from TAG Heuer's Weibo.
In addition to regular functions as well as sports functions, TAG Heuer Connected also has a payment function, voice translation function. Currently, the official price starts at $13,300.
Another watchmaking aristocrat Montblanc released its own first smartwatch Montblanc Summit in 2017, which has now been upgraded to Montblanc Summit2. I have to say that the appearance of Montblanc Summit2 is very sunny, with the usual elegant gentleman style of Montblanc watches, and the appearance of the dial follows the classic design of the Montblanc The dial appearance follows the classic design of Montblanc watches, with a variety of choices.
Screenshot from Montblanc's microblog.
On the basis of improving the endurance of the generation of Montblanc Summit, Summit2 with vibration reminder function, payment function, language translation function and many other functions experience is good, but the keyboard input function of the Summit2 is a little "chicken ribs". Currently, Montblanc Summit2 official price of 8300 yuan.
Domestic smartwatches have a clear price advantage
Shortly after Apple's fall conference this year, Vivo officially released its first smartwatch. As a late addition to the domestic smartwatch cell phone manufacturers, the vivo Watch is considered to be very full-featured. Apple's newly released Apple Watch Series 6 revolutionizes health technology - blood oxygen measurement, which vivo Watch also has, as well as 24/7 heart rate monitoring and sleep monitoring, etc. vivo Watch also supports all-day calorie monitoring and activity goal setting, etc.
vivo Watch is the first smartwatch in China to be launched in the fall.
Screenshot from vivo Weibo.
vivo's first smartwatch is also trying to balance the sense of fashion, with a traditional wristwatch look and feel designed to work with both Nappa leather and Viton straps, and a variety of built-in dials for replacement. The most important thing is that the vivo watch is more cost-effective, and is currently priced at 1,299 yuan on the official website.
OPPO released at the end of September this year, OPPO Watch ECG version of the main health technology, support for professional cardiac detection, is the first domestic independent communication smartwatch to obtain the registration certification of the State Drug Administration Class II medical devices. On this basis, OPPO Watch ECG Edition can also provide professional ECG analysis and interpretation, realizing the detection of atrial fibrillation, premature beats and many other common arrhythmias. Currently, the official price is 2499 yuan.
OPPO Jingdong flagship store screenshot.
Editor Wang Shengnan Proofreader Chen Diyan