Shipments plummeted continuously, wearable devices are not sold:
1, the function is similar to no difference. In the survey report shows that consumers buy watches, and other wearable devices, the first thing to consider is the use of the function. The first thing that consumers consider when purchasing a watch or other wearable device is the function of the device, that is, whether the accuracy of the monitoring function is accurate and then consider other factors. And if the detection function is similar, such as the previous generation of products and the current generation of products are not very different, then there is no need to buy new products. In the form of heavy function and light price, manufacturers continue to give the watch to publicize a variety of functions to check the price seems to be lower and lower, but the function is not what kind of change. For example, the price of watches and bracelets are getting closer and closer. This is the buyer if you have a watch will not consider the bracelet.
2, from the data among the watch or bracelet should be for the device in the regression lack of innovation, so even if the price is falling, between the two is also difficult to have more consumers are willing to buy. Domestic wearable device shipments fell year-on-year, of course, the market still has great potential and space, but the potential customers have to be further developed. The penetration rate in recent years has also been significantly improved, but consumers do not look favorably on products with the same features.
3, new technology and new products is the most important pursuit of manufacturers. Major manufacturers of wearable devices have some have lost confidence, but because of government support, but also for manufacturers is favorable. Consumers are likely to become more and more picky, so manufacturers must create products that are more conducive to the needs of consumers in their daily lives. With most wearable devices functioning the same way, there is no need for consumers to spend money that is not worth it. The major staples, still need to improve the quality of their products, increase accuracy and increase the range of monitoring. For example, the watch's heart rate test or other indicators of the body test. These are some of the different scenarios that can be used, and the demand for consumers is also greater. Newly developed products are more able to become explosive.
And smart phones are different, wearable products have not appeared strong application, and is to solve the pain points of user needs, even if it is the benchmark of the technology sector, Apple is still in the process of groping for the AppleWatch out of the year, "bought an Apple watch" this word often appears in the netizens The word "buy an Apple Watch" often appeared in the chat of netizens, and many people scrambled to buy it, with a very high rate of appearances.
Walking on the street, I saw people wearing it, more out of a kind of curiosity or vanity, but slowly everyone found that this thing in addition to watching the time, other functions are not good to use, so they did not continue to use it.
Expanded
The main body of the smart bracelet is generally made of medical rubber and memory rubber. Natural and non-toxic, the appearance of the design of high-grade fashion, generous, not only with the function of sports and health secretary, but also with the function of fashion accessories, the appearance of streamlined wreaths, a variety of colors. Both ends are equipped with silver-colored coated metal caps, perfect for wearing, which makes it different from traditional bracelets with card locks or buttons_.
Inside the smart bracelet is a built-in lithium-ion battery that lasts up to 10 days, a vibration motor and a motion-sensing accelerometer, a small silver cap at the end of the bracelet that houses the buttons for changing settings, and another section that houses a 3.5-millimeter plug for connecting to a cell phone.
Wearables used to be hot, so why is no one talking about them in 2020?
Wearables, a portable device that is worn directly on the body or integrated into the user's clothing or accessories. It is not only a hardware device, but also through software support and data interaction, cloud interaction to achieve powerful functions. 2012, Google Glass debut, which is called "smart wearable devices year". In the case that the innovation space of smartphones is gradually narrowing and the market increment is close to saturation, wearable devices as the next hotspot of the smart terminal industry have been widely recognized by the market. A year ago, walking in the crowd, at least five out of ten people were wearing smart bracelets. Almost all large electronic product brands are scrambling to enter the wearable device market. And while everyone thought the explosion of wearables was about to culminate, it quietly faded away just a year later. It's hard to see smart bracelets in the crowd on the street anymore. Wearables were once hotly hyped, so why is no one mentioning them in 2020?
First of all, wearable devices are seriously homogenized. As far as smart bracelets are concerned, in terms of appearance, most of the domestic smart bracelets are rectangular or oval LCD display screen and silicone band, and the color is mostly black. The single appearance of wearable devices has no personality or characteristics to speak of. The first smart bracelet was fresh when it was launched, and then the highly similar products that followed it lost its favor in people's minds. In addition, in terms of functionality, all smart bracelets function to record data, including exercise records, heart rate records, etc., and there is almost no innovative expansion in terms of functionality. Therefore, the smart bracelet is very single in appearance and function, no innovation and breakthrough.
Secondly, the data statistics of wearable devices are not allowed. For smart bracelets, statistical data is its most basic function, including the number of steps the wearer walks every day, the time of exercise and so on. However, in fact, different smart bracelets have great differences in data statistics. For example, in terms of step counting statistics, a number of tests found that at the same time the left and right hands respectively wear a smart bracelet, after a period of time walking found that the difference between the two step counts can be as high as thousands of steps.
So all in all, it is because of the serious homogenization of wearable devices, as well as its data statistics are not allowed, once the hype is hot, it is in 2020 no one mentioned.
Why now few people wear bracelets
Why now few people wear bracelets
Why now few people wear bracelets
Why now few people wear bracelets
Why now few people wear bracelets
We wear bracelets
The benefits of wearing bracelets are a lot of people for their own body is also better, and now wear a smart ring of people is very common, a lot of people have had experience in the purchase of a smart bracelet, the following look at why now few people wear bracelets and related information.
Why now very few people wear bracelets 1
One, some people do not want to wear once the freshness is over.
I believe that many people are rushing to the freshness of the electronic sports bracelet, I'm not one of them.In March 2019, I shopped Huawei shopping malls on my glory phone, and I inadvertently saw the glory bracelet 4, which is very powerful
Besides having the basic functions of other bracelets, it also supports brushing the Alipay QR code payment, brushing the public transportation card ( Because with NFC function), you can remotely control the phone's camera, these features are very attractive to me, so I can't wait to place an order.
In the beginning, I often wear the bracelet to go shopping and take the bus, and I think it's very trendy and fashionable. But after a long time, I think it's nothing, and gradually I seldom use the card of the bracelet again. Gradually, I seldom wear it again. Haha, now it's lying at home.
Second, many people can't stick to running for a year.
There is also a part of the people, buy electronic sports bracelet, is to exercise the body, used to record their own exercise. We all know that the bracelet can record our running steps, can show our heart rate when we exercise, these for a sportsman, is very useful.
For example, the heart rate, it always tells us not to exercise at full capacity, which is dangerous, so when we see that the heart rate is too high, we will take the initiative to slow down the frequency of exercise in order to achieve the best exercise effect. However, many people exercise, but also on a whim, a whim, did not adhere to a long time (as little as a few weeks, more than a few months), do not want to exercise again
To be honest, the movement is to find a sin for themselves. In this way, the hand of the bracelet for them, is a decoration, if the appearance of beautiful okay, if it is a very unremarkable or even ugly bracelet, will certainly be thrown to the side no matter.
Of course, there may be other reasons, such as: usually do not like to wear a watch people, hands wearing a bracelet, is not accustomed to, a long time, will also be thrown to the side. However, I still like the glory phone 4 alarm clock function and sleep function, night sleep can record the quality of our sleep, the morning can also alarm clock vibration to remind us, want not to get up is difficult.
So I still wear the bracelet to bed from time to time.
Why few people wear bracelets now2
Electronic bracelets - fashion trend
Many people buy electronic bracelets because they want to follow the trend of new technology, we first come to understand the electronic bracelet, which is a wearable smart device, the user can use through the bracelet to record daily life in the workout, sleep, and other data, the data of the electronic bracelet how and The data from the electronic bracelet can be synchronized with the cell phone, and then the data can be used to analyze their own living conditions and thus play a guiding role in their lives.
The appearance of the electronic bracelet is often very distinctive, making people feel that the technology content is relatively high, and the color is various and feels very fashionable. Because of the electronic bracelets in the business publicity in the appearance of fashion and a variety of functions, so that many people want to taste the experience of new technology (business through exaggerated publicity to stimulate users to buy), which is why so many people buy electronic bracelets.
Functions that are not real
When merchants advertise electronic bracelets, in addition to those common sports detection, health detection, mobile payment, there are some other publicity routines, such as merchants in the promotion of waterproof bracelets, will be mentioned in the IPXX level, or said that you can wear it in the shower, how many meters of waterproofing support and so on. Seemingly useful features, in fact, there is no use, the bad as bad, but only the marketing propaganda of the business. Many of the functions of the electronic bracelet are relatively chicken ribs
For example, the bracelet can record daily data, take the sleep data, record sleep data seems to be very useful for sleep, but only record data can not improve sleep, then what is the use of the record all the time, these suggestions are not useful at all.
Some people buy electronic bracelets because they want to check the data during exercise, but many electronic bracelets play a role in just counting steps, but even more embarrassing is the counting of steps is not accurate, we casually do an action electronic bracelet to record one or two steps, so what is the use of such electronic bracelets
The recorded data and the actual data have a great deviation, not to mention the blood oxygen detection and heart rate function, and the data can be used to measure the blood pressure. Those blood oxygen detection and heart rate function, those electronic bracelets provide. The data is not accurate at all, do you think tens of hundreds of dollars of electronic bracelet can give you accurate measurement of those things? It just gives you an inaccurate data, and that's just the publicity that businessmen make to sell their own products
If the accuracy of the electronic bracelet can reach the same accuracy as the AppleWatch, then it may be necessary for us to buy them, and if the data accuracy can't be guaranteed, then what's the point of buying it? What's the point?
Why now few people wear bracelets of 3
Men's sports watch brand list
Sports watch brand ranking one: Casio
Casio this brand was founded in 1946 in the top ten brands of sports watch list recommended is a competitive enterprise, now the company's product range has been quite rich, its sports watch The use of the most intelligent technology produced, in the quality and intelligence of the product is quite a good brand.
Sports watch brand ranking two: Timberland
Timberland brand was founded in 1918, in the industry is a product production is very concerned about the details and focus on quality of the enterprise, the company was founded in the production of every aspect of the product has the most detailed inspection, its products are also excellent quality all over the world.
Sports watch brand ranking three: Beidou
Beidou brand was founded in 2004, is a fairly rapid development of the enterprise, since the establishment of the company in the production of products continue to innovate, and pay close attention to the handling of product details, is committed to creating the best quality of the product, its sports watch in the overall 'quality is also perfect.
Sports watch brand ranking four: hundred sacred cow
Hundred sacred cow Industrial Co., Ltd. was founded in 1999, in the market is a commitment to operating high-quality watch business, now the company's industrial structure has been quite perfect, which the product is also excellent quality has won a lot of awards, its sports watch is also recognized by the public with superb craftsmanship.
Sports watch brand ranking five: moment beauty
Moment beauty brand was founded in 1999, in the industry is a commitment to diversified development of the enterprise, now the company's product range has been quite rich, its sports watches, dual-display watches, depth of waterproof watches, quartz watches, silicone watches, recording watches and so on with excellent quality to obtain a good sales.
Sports watch brand ranking six: Yizun
Yizun brand was founded in 2008, in the top ten brands of sports watch list recommended is a sports data perception, personal sports management and other areas of the enterprise, since the development of the company in the selection of materials and workmanship on the product is quite meticulous, its sports watch is also a superb workmanship by the public's favorite.
Sports watch brand ranking 7: Swatch
Swatch brand was founded in 1983, in recent years the popularity of the market is quite high, the development of the company also has a perfect production and inspection technology, and in the product quality control is quite meticulous, its sports watch is also a superb craftsmanship has been the industry's high praise.
Sports watch brand ranking eight: Fossil
Fossil brand was founded in 1984, in the market is a company committed to diversified development of enterprises, since the creation of the company's product production technology continues to innovate, in the selection of products with the most top-notch technology, is committed to creating the best quality of products to consumers.
The next 10 years of electronic consumer market, the new "blue ocean", smart wearable field market analysis
The rapid development of the Internet has led to the rapid development of many related industries, which technology and electronic consumer products due to closer to the lives of the general public the most rapid development. Such as cell phones, computers and other terminal products have become an indispensable part of the daily life of many people in the office, and the market segments centered on headphones, speakers, smart watches/bracelets, and other products have also been very hot in recent years.
The progress of science and technology, and promote the continuous upgrading of consumer electronics products. With the generation and application of new concepts such as smart life and Internet of Everything, in the next decade, mankind may fully enter the era of intelligence, and the market will usher in many new opportunities with it. The upgrading of electronic consumer products will also further enrich and facilitate people's daily life.
The smart wearable market is the new growth point of the electronic consumer market in recent years, in which the sales of TWS headphones, smart watches/bracelets, smart glasses and other products continue to grow rapidly. And with the upgrading of people's consumption and the transformation of health concepts, this growth trend will continue to expand in the future, becoming a new "blue ocean" in the electronic consumer market.
This time, I love audio network will share the current situation of the smart wearable market in detail, as well as the development of smart watches as the most important smart wearable products and development opportunities.
I, smart wearable market status
1, what is smart wearable?
Smart wearable devices is a broad generalization of the word, is the application of wearable technology to the daily wearable products for intelligent design, the development of equipment that can be worn in general. Product use can be in direct contact with the human body to help users listen or watch content, or to collect human health information to assist in health exercise and medical treatment.
These devices include headphones, wristbands, and eyeglasses, as well as smart clothing and medical devices that are not widely available, and smart organs and implantable chips that may extend human capabilities in the future. By connecting with smartphones or the cloud for data interaction, many rich functions are realized.
2. Smart Wearable Market Development
The AMC model of China's smart wearable device market given by Shenzhen Smart Wearable Industry Association shows that in 2006, smart wearable products entered the exploratory period and began to explore user needs, try product forms, and build software ecosystems.
The most sensational product of this period is Google Project Glass, the AR augmented reality glasses released by Google in 2012, followed by 2 generations of products. The futuristic design and new interactive experience instantly triggered the market, but due to the immaturity of the technology, the shortcomings of the product were gradually exposed during the subsequent use, which ultimately led to the third generation of products "difficult to produce".
In 2016, the market entered the start-up period, the main smart wearable computing system platform and big data service platform is built, based on the health of big data service products gradually mature. With the release of Apple's smartwatch AppleWatch, the product form of the square dial has created a huge difference with the traditional round watch, attracting more consumers. And with the subsequent product GPS, cellular data, and health monitoring and other functions, led to the rise of the smartwatch market.
Into the last few years, smart wearable products ushered in a period of rapid growth, in which the relatively low-tech TWS headset has become the most important point of strength, and sales have risen year after year. And with the addition of active noise cancellation and other features, they have been recognized by more people and have become the main growth rate of consumer electronics products in recent years.
Smart watches, smart bracelets, smart glasses and other categories of products also maintained the momentum of growth. Among them, the combination of smart watches/bracelets and sports health monitoring functions has formed a unique differentiation feature and become a sought-after product by many young people. It is widely recognized that it will be the main development direction of the smart wearable market in the future.
3, smart wearable future
The current smart wearable products, due to the limitations of the product volume, the vast majority of products need to be connected to cell phones, PCs and other terminal equipment, so as to realize the application of various functions and data processing.
But smartwatches have the advantage of a relatively large size compared to other smart wearable products, and can carry more firmware configurations. The touch screen makes human-computer interaction more convenient and intuitive, and its wrist-worn usage is also easier to control. As smartwatch technology continues to advance, the product is moving towards standalone use.
After becoming an independent terminal product like cell phones, smartwatches may gradually develop into the center of smart wearable devices, undertaking data processing and cloud interaction of other smart wearable products, and becoming multimedia access ports, which are more convenient for users to use.
Two, smart watches may become the center of smart wearable devices
1, smart watch introduction
Smart watch is a watch with information processing capabilities, in line with the basic technical requirements of the watch. The logic of smartwatch is more inclined to cell phones, compared with traditional watches, in addition to having the function of checking the time and date, it also has an independent operating system, data processing center, as well as a large number of sensor units, thus realizing functions such as health and exercise detection, checking and receiving information, and answering phone calls.
The current smartwatch market products can be divided into three categories based on their functional positioning, which are children's smartwatches, adult smartwatches and elderly smartwatches. According to the form of product data interaction, it can be divided into three categories: Bluetooth version, Bluetooth/WiFi version and cellular data version.
The children's watch mainly focuses on children's safety, with voice calls, multiple positioning, one-key distress, remote listening and other functions; the adult human watch focuses on message reminders, music playback, sports and health monitoring functions; and the elderly smartwatch focuses on convenient manipulation, health monitoring and smart reminders.
Shenzhen Smart Wearable Industry Association's most popular smartwatch function distribution survey report shows that health monitoring, call and sports management is currently the most popular smartwatch function, popularity in the interviews are more than 60%.
2, the development of smart watches
Market sales
The current smart wearable market, in addition to TWS headset, smart watches is another major product sales growth, and with the continuous enrichment of the function, range, performance enhancement, the sales of rapid growth year by year.
Market research organization CCSInsights data report shows that in 2020, the overall global smartwatch/bracelet shipments were 193 million, a year-on-year growth of 24%. Among them, smartwatch shipments reached 115 million, accounting for about 60%. And it is predicted that by 2025, smartwatch shipments will reach 258 million units. This is still only knowable branded product shipments, the full shipments will far exceed this figure.
Currently smartwatch shipments market share Apple AppleWatch is far ahead, Huawei shipments in 2019-2020 growth rate is huge, the current sales are in the second place, Samsung, Fitbit, Huami and Garmin followed.
Smart watch industry chain and key technologies
Smart watch industry chain is similar to that of smart watches, the upstream mainly includes the main control chip, sensors and algorithms, batteries, screens, etc.; the midstream includes the industrial design and process, hardware and software solution providers; the downstream is the supplier and the terminal brand manufacturers that the consumers contact.
At the key technology level, it mainly includes R&D and design capabilities, interconnectivity and algorithms. At present, smartwatches are already very mature in heart rate and blood oxygen monitoring. Algorithms have many manufacturers continue to follow up and upgrade, and the accuracy is constantly improving. In the smart watch, cell phone APP and cloud data interaction has also been relatively perfect.
But new health monitoring functions such as ECG, temperature, blood pressure and blood glucose are still supported by only a few products, and the data is not accurate enough to analyze the changes in physical condition through fluctuations. On the other hand, there is the issue of battery life, due to the size of the watch and the limitations of the battery technology, in so many all-weather monitoring functions, can reach more than 3 days of battery life products are good.
Smart watch market opportunities
Smart watch as a fast-growing emerging market, at present, although there are already such as Apple, Huawei and other head of the enterprise has a lot of shipments, but compared to the market capacity, the future still has a very promising potential for development.
For many other new smartwatch brands, as smartwatches are still in the early stages of development, enterprises engaged in this industry chain, in addition to the head of a few other companies are basically in the same starting line, standing in the industry chain and the key technologies we mentioned above, will usher in a new opportunity for development.
On the other hand, in addition to the rich functionality of smartwatches, they also have the strong decorative effect of traditional watches. Therefore, the product appearance design and product texture is also a very important point for smartwatches, and the ability to realize a very different product appearance can also be recognized by the market.
Three, Shenzhen Smart Wearable Industry Association
Shenzhen Smart Wearable Industry Association was founded in August 2015, is the official certification of the domestic smart wearable association, the member units cover the field of smart wearable finished products manufacturers, programmers, chip manufacturers, high-quality supply chain manufacturers and other more than 300 well-known enterprises in the industry.
The association continues to organize enterprises, universities and research institutes to focus on the key issues of industrial technological innovation, carry out technical cooperation, breakthroughs in the core technology of industrial development, and the formation of industrial technology standards.
Establishing a public **** technology platform, realizing effective division of labor and reasonable connection of innovation resources, and implementing intellectual property rights **** enjoyment; implementing technology transfer, accelerating the commercial application of scientific and technological achievements, and enhancing the overall competitiveness of the industry.
Jointly cultivate talents, strengthen the exchange and interaction of personnel, and support the effective enhancement of the core competitiveness of the industry. We hope that more enterprises in the field of smart wearable will join the Association*** to build a smart wearable ecosystem.
On July 29, 2021, the "2021 China Smart Wearable Summit" was successfully held, gaining the support of 42 high-quality supply chains, service providers, and brands in the industry, as well as more than 2,000 fans enrolled in the event, which included relevant purchasing personnel, digital enthusiasts, and those who are optimistic about this market and are ready to enter.
The summit also had the honor of inviting 17 big names in the industry to share the theme of smart wearable. Among them, Zheng Yi, president of Shenzhen Smart Wearable Industry Association, shared the current market status and future development trends and opportunities in the field of smart wearable with the theme of "Smart Wearable Development Trends and Product Dynamics".
Four, I love audio network summary
Smart wearable devices is one of the main growth rate of the technology electronics consumer market in the next few years, many manufacturers have begun to layout. In the current market, TWS headset products have become the main force of sales growth, due to the continuous improvement of the function and performance, as well as the need for relatively less relevant technology, the rate of product replacement is faster, which further promotes the rapid growth of its sales.
Smart watches occupy an important position in the smart wearable market, and sales continue to grow. Smartwatch independent operation of the system, data processing capabilities, as well as the screen and sensors and other configurations of the application are towards the development of small cell phone, the future in addition to its own continuous enrichment of the function, but also will occupy the center of the smart wearable device position.
From the perspective of the overall smart wearable device industry, its future development potential is very huge, and the types of products that can be tapped into are also extremely rich, and the application of new features is also in the development stage. At present, the threshold of entry into the field of smart wearable is relatively low, and various enterprises are basically on the same starting line. Therefore, who can first make breakthroughs in product industrial design, key technologies, hardware and software solutions, as well as later user services, will dominate the smart wearable market in the future.