What are the top ten health entrepreneurship projects
I believe some friends have heard that health care is a very hot and promising industry now, so some friends plan to invest in the health industry. I want to ask if there are any suitable health entrepreneurship projects. Here are the top ten health entrepreneurship projects I have carefully compiled. Welcome to read and collect.
1. nutritionist business.
the health industry encourages people to pay attention to health preservation, so how can we do it? From the scientific diet, nutritionists can give you great guidance. If you want to maintain your health, you can help you configure a nutritious diet through a nutritionist to avoid overnutrition or malnutrition caused by too much or too little nutrition intake. If you want to be a nutritionist, you need professional study and training. After obtaining relevant certificates, you can start your business in a hospital or school.
2. Family medical institutions.
Family medical institutions are also a popular entrepreneurial project under the health industry, including setting up nursing homes or a professional medical care company to provide professional guidance and services to families in need.
3. Mobile medical examination.
have you heard the concept of mobile medical examination? Mobile medical examination means that you can post information on the Internet. If the customer has inspection requirements, the mobile inspection team can go to the customer's home or office to carry out vaccination or various inspections and tests for the customer, so as to provide customers with convenient health support to the maximum extent.
4. Midwifery/Music Guidance Service.
Such services include birth planning, childbirth and child care, etc. Generally, family is the core, and private customized service programs are provided.
5. Personal trainer training.
In the future, private service will become the preferred service type for many families and individuals, because private services are not only private, but also the service scheme and service content are more targeted, convenient and fast.
6. Massage.
When it comes to the health industry, massage service is indispensable. This project inherits the ancient Chinese medicine culture, and can tailor any service for customers to relax muscles and tendons. You can open your own store, form a cooperative relationship with hospitals, clubs, etc., or provide private one-on-one long-term services if you have your own customer source.
7. Patients' meals
Presumably, many people have similar experiences: relatives or friends are hospitalized, and their eating and drinking problems are often a problem, which requires attention to nutrition and various taboos. It takes time to do it yourself, so buy something suitable. If you can open a restaurant for patients next to a hospital, the business will not be too bad. After all, it is just needed for patients. The only thing to pay attention to is the nutritional collocation of diet, and practitioners need to have certain health care knowledge.
8. Foot bath shop
Foot bath health care is a very common health care project in the health care industry at present. It is easy to make a fortune by making a one-time investment. At present, there are many foot baths joining in the market, such as Fuqiao and Liangzi, which have built foot bath industry brands and become the choice of many people who are committed to investing and creating wealth.
9. Health insurance
mainly includes medical insurance, sickness insurance, disability income loss insurance, nursing insurance and medical accident insurance.
1. Services for the aged
Provide necessary life services for the elderly to meet their basic needs in material and spiritual life.
Health industry entrepreneurship project
Opportunities in the future market of tens of billions
First, direct sales. According to some data we collected last year, products like Amway, Perfect, Unlimited and Cenozoic have shown a trend of billions. This shows that the market of basic nutrition and basic supplements is developing well.
when analyzing the sales model of a product, we will look at the consumer groups, channels and product forms it covers.
Take Amway as an example. Firstly, the crowd coverage is very wide, which belongs to mass consumer goods; Second, the channel is also a big channel. It has more than 2,3 outlets nationwide and 3, direct sales. Third, most of his 3 main products are around 3 yuan. That is to say, what constitutes a huge sales volume must be bought by consumers, and can be bought at the same time. Therefore, 1 yuan to 3 yuan is a golden price line among the daily supplements of health care products.
second, the channel itself. Take Tomson Bianjian as an example. Why can it get a hundred times premium in the capital market? First, its products are positioned in cheaper Amway. Its core essence is that with the help of Amway's education for so many years, it used to be similar to medicine, and consumers bought health care products to solve some problems, and later it developed into some basic nutritional supplements.
In addition, its channels are very developed, with more than 3, counters, more than 5 chain nutrition centers and 96 chain pharmacies among the top 1 in China. Therefore, channel power and brand power have played a key role in Tomson Bianjian's tens of billions market.
third, the marketing mode. Marketing is characterized by deep communication and a strong emotional stickiness and word-of-mouth stickiness. The core competitiveness of marketing is actually emotional marketing, which is not so much selling products as selling emotions between people. We have an island relative in Zhenghe Island. You can see that he has a conference sale for 1, people in the Mercedes-Benz Theater in Shanghai this month. In this conference sale, he will sell 1 million yuan. What is his innovation? It is to achieve the ultimate in emotional marketing and in-depth education marketing.
fourthly, the legend of Polygonum cuspidatum that we are visiting today. This project was introduced from Japan, and it is particularly cross-border. It is not only a health chain theme club, but also a chain specialty store of a series of health products. Then it combines both experience and in-depth educational communication.
Fifth, a series of rehabilitation products for chronic diseases with specific groups, specific stages and specific formulations. In the 12th Five-Year Plan of China, there is a special article about a very important rehabilitation market among the aging cities in the future. Then we once helped Jiangzhong make a brand called Chuyuan.
sixth, the traditional tonic. In the big health sector in the future, the market that must exist in China is an innovation of traditional tonic. For example, the extremely popular grass recently is an upgrade of Cordyceps sinensis. The essence of its upgrade is that it doesn't need consumer education. Only through the technical innovation of dosage forms, the traditional nourishing concept can be better integrated into modern life. The retail market of this product has reached 3 billion.
China has a 5,-year-old nourishing culture, and this market will never disappear. The future must be a product that combines tradition with technological innovation and can be better integrated into contemporary or modern life.
Seventh, the maternal and child market. The characteristic of this market is that parents are willing to pay a high premium, so the safety and authority of the brand are very strong, which is a market segment worthy of study.
Eighth, the health service market. Many foreign products have extended health services to customization, combining databases, Internet and personalized solutions, which may be a market for health services in the future.
Some case experiences I have done
Case 1: Jiangzhong brand Jianwei Xiaoshi tablets, and drugs become health care products
Jiangzhong brand Jianwei Xiaoshi tablets were made in 24, and it has grown from 3 million to 1.7 billion in recent years. What is its core strategy?
First, at that time, its direct competitor was motilium, which was positioned as a digestive aid. We have repositioned it as a daily digestive health care product, expanding the consumption crowd and consumption opportunity. At first, Jiangzhong was basically an old-age version. Later, we expanded some new people, such as taxi drivers and white-collar workers. It has also expanded some use opportunities, such as starting from stomach pain to daily "chewing after meals", and this change has also produced a market of 2 million to 3 million. Including the Spring Festival and other festivals, one year we filmed the Spring Festival version of Guo Donglin, and the advertising generated tens of millions of sales.
second, it subdivides a children's market from the adult market. The category attribute of medicine is different from the category attribute of health care products, and its consumption opportunity and frequency are different, so we changed the dosage of adult clothes from 1 to 2, and launched a special children's clothes, which produced a market scale of 4 million to 5 million for the river.
third, the extension of channels. From the provincial capital to the county seat.
in short, we just changed its category attribute from a medicine to a kind of health care product! Today, we are all discussing how to make a product bigger, but we should know that different categories have different consumption characteristics. Why Wang Laoji can achieve more than 2 billion yuan is to use the concept of fear of getting angry to turn herbal tea into a fast-selling product.
of course, the change of category attributes must be supported by the product, because Jiangzhong brand Jianwei Xiaoshi tablet has five components, namely, Pseudostellaria heterophylla, malt and hawthorn, all of which are homologous in medicine and food.
another case is the golden voice of Guilong Pharmaceutical. They began to give a very professional explanation for chronic pharyngitis, and its corresponding population was very narrow. Later, through the expansion of symptoms, we changed the brand from medicine to a fast-selling product.
Case 2: Chu Yuan and Jiangzhong Monkey Mushroom Biscuits, finding opportunities from market segments
Chu Yuan is an opportunity we found from market segments. Because we found that when consumers see patients, their choices are very messy, and we thought at that time, is it possible to have a market for medical gifts or patients' rehabilitation? After that, we turn around and customize the products for our customers.
the second case is the monkey mushroom biscuit. This biscuit was just launched on September 1st, and its market target for the first year is 6 million. We found that Jiangzhong has occupied a very important brand asset among consumers for so many years, that is, strengthening the stomach. In the past, Jianwei was a small tablet, which was an edible or non-edible product with low concern, and the bottleneck of Jianwei Xiaoshi tablet was about 2 billion. How to expand the market again? It must turn in the direction of fast-selling products. So let's assume that there is a special biscuit for nourishing the stomach. After a series of interviews with this hypothesis, what did you find later? 6% of people with stomach diseases bring cookies all the year round, and they basically eat them two or three times a day. Then this market is very huge.
Entrepreneurial Project Channel
Based on this assumption, we started designing products in reverse, and asked Xu Jinglei to create this professional image. At present, it has just been launched for more than a month, and the dealer is very enthusiastic. He probably paid back the money in the first phase, and now it is about to exceed 1 million.
case 3: melatonin and delicious duck neck, rebranding
there are generally three types of customers we cooperate with:
the first type is the incubation of this brand, and how to position a new product and market.
the second category is that when an old brand expands, it encounters a certain sales bottleneck.
the third category is that its brand image is aging and needs to be reshaped.
when we received this melatonin, we didn't accept gifts for the Chinese New Year this year. We only accepted the real-life version of melatonin, which was very impressive, but the reputation was very poor.
how did we reshape it? It is to create a cartoon character version and its real-life youth version to help them reshape their brand image. However, the essence of melatonin is not a health product, it is a gift.
the category of health care products has a low degree of trust, and it is often necessary to choose stars with high credibility and credibility. One of Jiangzhong's great success strategies is to make good use of celebrities. From Ge You, the earliest Jianweixiaoshi tablet, to Jiang Wenli, to Zhang Guoli and Chen Daoming, he has found stars who are very similar to the brand temperament, which has quickly raised the attention of this product.
We have done a test and put in a page of advertisements, with and without advertisements in Chen Daoming and Chen Daoming, and the number of incoming calls is probably more than 5%, which shows that stars play a very important role in the initial stage of brand building.
there is another case: the absolutely delicious duck neck. Opening this category is from this roadside stall to a professional chain, so especially according to this McDonald's model, we are building it into an international health and leisure brand. In fact, we are positioning it as a braised snack, from a regional snack to a snack, and we have made a series of upgrades to it.
Some of our island relatives are a leading enterprise, but not a leading brand. There is a big difference between them. The leading enterprise is not the leading brand, but the leading brand is in the minds of consumers, which occupies a category position and has a very high premium capacity. The combination of marketing and brand is the core and fundamental demand of customers. Advertising marketing is only at the tactical level, and we need to think about the brand of enterprises from the marketing perspective, and we need to master the three levels of Tao, law and technology. ;