Network Marketing Promotion Plan (a)
First, the use of conventional network promotion
Conventional promotion methods are exchanging links, forum posting promotion, instant messaging promotion, e-mail promotion, blog promotion, search engine promotion, join the Web site station. Although it is commonly used to promote, but the specific details of which should not be ignored, the application of conventional promotional methods is the need for most of the skills, the following I combined with the specific circumstances of the Gamma Plastic Surgery Hospital to introduce my specific methods of operation.
1, on the exchange of links
The need to visit with a large number of keywords related to plastic surgery and women's health and other keywords to do friendship connections. Increase the number of friendly links can let the search engine more included in the contemporary gamma international website. Let the search engine to include more web pages, is a very effective way to increase the number of visitors to the site. (Note: In doing the friendship links we should try to do more text links, less logo links, this is because the search engine is more friendly to text links.)
2, on the forum posting promotion
Select the popular forums such as Baidu bar or catfish community posting to promote the hospital, because the obvious advertising post will be easily deleted by the administrator. Then we can from the side of the publicity gamma, such as plastic surgery and women's health column published in an article and gynecological diseases related to the article to hide the hospital's relevant information, preferably original, practical articles, articles at the end of the hospital's website link. Can also publish some of the more popular topics of the current society articles, articles plus the hospital's Web site and picture links. At the same time, the use of good forum signatures, in the forum will be personalized signature set to become the hospital's website link, which can also play a very good role in publicity.
3, on the instant messaging promotion
Tencent QQ, MSN, Sina UC are very good publicity, in order to improve efficiency, it is best to use the group to publicize. You can join some groups related to plastic surgery or women's health, and publicize the hospital in the groups. Once again, is to consider the content sent, as much as possible to attract people, rather than simply send advertising, otherwise it is easy to be ignored. If you are in a position to do so, you can set up a few qq groups related to plastic surgery or women's health to attract female friends to join, and then publicize the hospital in the group, in which case we will be more proactive, and the effect of publicity will be a little better.
4, on the mail promotion
Mail promotion is also a very important way of network marketing promotion, although the current spam a lot, but the mail promotion method can not be ignored. We can find in qq, msn and other related instant messaging tools and cosmetic plastic surgery and other related groups, and then collect mail addresses, targeted mail delivery, the effect is much better than blindly sending mail.
5, on the blog promotion
In the era of web2.0, the use of blog promotion is undoubtedly a good way to publicize Liren Women's Hospital. Blog promotion should be carried out from the following two points:
① in the Sina blog, Baidu space, Sohu blog, NetEase blog and China's blog and many other well-known blogs in the opening of our contemporary Jiali Hospital's own blog. The content of the blog is updated every day, including the daily news and information of the contemporary Jiali Hospital and the current hot topics in society. In each of our updated blog articles to add our hospital website link, in each article on the current popular keywords and plastic surgery-related keywords, according to my previous experience, this promotion is quite good.
② in the aggregation of blogs such as the school network and poly friend network and other sites to register an account, and more friends and join a variety of groups, daily update of the hospital's own blog articles, each article with the contemporary Jiali hospital website link, and then use the aggregation of blogs **** enjoy the function of the promotion.
6, on the search engine promotion
① Login search engine
All search engines can be free to login, the hospital's promotion at least to let our website login more than 10 search engines. As much as possible, the contemporary Jiali hospital website submitted to the major Chinese and English search engines, which will help the entire contemporary Jiali hospital website search engine optimization work will be very helpful.
② Search Engine Optimization
By writing web page title title and META tags for keyword search engine optimization, through the study of competitors' keywords to improve the keywords of the contemporary Chia-li hospital website, so that the hospital website can be, such as plastic surgery, medical and beauty care and women's health and other related keywords ranked in the top of the major search engines. In addition, "search engine optimization, content is king." This sentence is a recognized principle in the Internet marketing community, often update the content of the hospital website will play a considerable role in the overall optimization of the site.
7, about joining the Web site to promote
Join the Web site can increase the hospital's external links to improve the site's ranking and traffic. The larger domestic Web site is hao123 and 265, but to join is not easy, generally need a high ranking or high PR value (PR value, that is, PageRank, the level of the web page technology) or the need to pay money. Although the large site is more difficult to join, but let our hospital website to join some small site and industry site is still relatively easy. So, as much as possible, let our hospital website is more URL station included, this will also play a big role in the overall optimization of the hospital website.
Second, the use of several novel network promotion
1, the use of Baidu know, Baidu encyclopedia, SoSoQiBar and Yahoo Knowledge Hall and other services to promote
Register more than one of these services account, and then go to ask a question, the question is to be about the hospital's relevant situation, and then after a period of time to answer the answer to the content of the answer is of course, hospital specifics. The first thing that you need to do is to get your own answer to the question before it expires, and then you will be able to get your own answer to the question. At the same time more to answer other people's questions about cosmetic surgery, the content plus the hospital's website link, which plays a good role in publicity. There is also the use of Baidu Encyclopedia to promote, to edit and gynecology or women's health and other related phrases, references to write on the above content from the hospital, and write the contemporary Jiali hospital website.
2, the use of recruitment in the name of promotion
Now the employment situation is very serious, the job is less and less, but more and more people are looking for work. We can go to the hospital in the name of the major recruiting sites to register corporate members, and then in the introduction of the enterprise column written on the details of the hospital, in the contact information only write the hospital's Web site. In fact, we do not really want to recruit people, just do publicity, this promotion will also play a great role in publicizing our hospital.
3, the use of dating sites to promote
Now the dating type of site is very much, we can use these sites to promote the hospital. We go to these sites to register their own accounts, and then upload photos (the photos are not their real photos, but try to find some photos of beautiful men, because the people above the dating network hope that they are looking for beautiful men) our description of the information written on the hospital's details, contact information with the hospital's Web site link, which will also play a role in the promotion of our hospitals.
4, the use of the network soft promotion
Combined with our hospital's own services, concepts, personnel, etc. to write articles, can be recommended, evaluation reports, application programs, customer experience and related events. Soft text on the promoter's writing level requirements are very high, the written soft text to be readable, to make other network editorial feel, write a good word will likely be in the portal or media and other high browsing site to get free release, and may even be applied by the traditional media, it is a very laborious, but the effect is very good method.
5, the use of publishing work tasks to promote
In the wikipedia, work tasks and other types of websites to publish relevant work tasks, such as our hospital LOGO design or website program development, not only to attract people to accept the task, but also able to attract a large number of bystanders, of course, can also attract the attention of the prospective customers, which is also an effect of the obvious, double jeopardy promotional tools, but this approach requires a certain cost budget, but it is not easy. But this approach requires a certain cost budget.
6, the use of blogosphere promotion
Blogosphere promotion brief
Now the popular blogosphere is mainly Sina blogosphere, Sohu blogosphere and NetEase blogosphere and other major portals blogosphere, as well as other Web sites or industry Web site's blogosphere, which the Sina blog up to join the circle of 100. The premise is that we have already established the hospital's own blog on top of these portal blogs.
The effect of blogosphere promotion
①The flow of blog posts
After joining the 100 circles, every time we publish an article on the hospital's blog, it will be displayed in 100 blogospheres at the same time, and some of the blogospheres have tens of thousands of people inside them, and, according to my personal statistics, there will be an average of at least 10 views of each blogosphere, plus the traffic flow of our blogs themselves. A blog post, the traffic will reach about 100. If we publish some of the current hot topics in our own blog articles, articles to join our hospital's own website link, then the traffic will be even greater.
② Keyword optimization
In so many blogosphere show our articles, we need to optimize the keywords such as cosmetic surgery, women's health and other keywords with the hospital's website link, so that our hospital website will have about 100 external links at the same time. In the various portal blog site above the establishment of the hospital blog to join the circle will be higher weight, we in these portal blog site on the article, will be higher than in the gynecological hospital's own website article weight, more conducive to the search engine optimization of our website.
③ PR value increase
Many blogosphere PR value is 4 and 5, several portal blogosphere PR value is higher. Often update our hospital's own blog posts, the blogosphere will pass the PR value to our own blog, you can quickly . Improve the PR value of our blog, these blogs on the later to improve the role of our hospital website PR value and weight is great.
Self-built blogosphere promotion
① By creating our hospital's own blogosphere, for the network to promote the convergence of popularity, when the circle of friends to reach a certain number of people, you can use the blogosphere we created for the hospital's network promotion services.
② have their own control of the blogosphere, you can always be inside the network promotion of our hospitals, do not rely on the search traffic, of course, is very stable, but do not purely send ads or some of the garbage, which will affect the popularity of our own circle.
Third, the use of event marketing way to promote
Event marketing definition: event marketing refers to the planning of people, things, scenery, things and other content through the promotion of publicity and promotion of social impact of a number of events, to attract people's interest and attention, in order to improve the publicity visibility, improve the image of the event-based, planning and promotion of a means and methods.
Event marketing includes news event marketing, public opinion event marketing, momentum event marketing, character event marketing, activity event marketing and advertising event marketing several ways. Such as Microsoft's "Tomato Garden event" and Wanglaoji earthquake donations of 100 million events are successful event marketing cases.
Internet marketing promotion plan (2)
First, enterprise profile
Yangquan Xiangrui refractory materials limited liability company is located in Yangquan suburb of Yangjiazhuang Heituyan village, was established in May 2005, the legal representative of the Jia Zhongxiang, the company's main production of metallurgical canisters, the product is widely used in powder metallurgy, titanium-iron powder and steel sponge iron sintering industry. The company is the largest metallurgical tank manufacturer in China, and its products are widely used in powder metallurgy, titanium-iron powder and sponge iron sintering industry of steel making. This promotion program is to the company as the object of study, to explore the company's merits in network marketing, to find out the company's shortcomings in network marketing.
Second, the importance of website promotion plan
Website promotion plan is part of the network marketing, the development of website promotion plan itself is also a website promotion strategy, promotion plan is not only to promote the action guide, but also to test the effect of the promotion of the measurement of whether to achieve the desired goals. Therefore, a reasonable website promotion plan has become an essential part of the website promotion strategy, the website promotion plan should only include at least three aspects of the basic content: website promotion of the stage of the goal, the website released at different stages of the operation of the site to take the promotion of the site method, the website promotion of the control of the strategy and the evaluation of the effect.
Third, the enterprise website promotion diagnosis
The company's network information dissemination channels are not diversified.
1) Search Engine In the Baidu search engine, the company ranked very poor, other search engines also ranked poorly, the use of search engines is very limited. It is difficult for visitors to search, so that the companies ranked in front of its undoubtedly become its biggest competitor. Not conducive to the promotion of enterprises.
2) The company did not focus on similar industries in the implementation of enterprise links, which is particularly unfavorable for the release of an enterprise network information.
3) The company since the establishment of the site, has not done a good website advertising program, can not make the site in the marketing play a big role. Of course, the company's budget for website advertising is almost zero.
4) Do not pay attention to the content of the site updates, which does not allow users to keep abreast of the company's recent developments, is not conducive to the further development of the enterprise.
Fourth, the enterprise network marketing promotion plan
Network advertising
Network advertising compared to traditional media, network media is characterized by its omnipotence and the power to create and marketing. Network advertising also has a strong interactive and sensory advantages. Network advertising is a large investment, the effect of one of the obvious ways to promote the site. According to the company's current annual sales and website investment share of investment in network advertising is not a good plan, network advertising object selection to meet the characteristics of the site visitors, and according to the website needs to be adjusted at different stages of promotion.
Email promotion
Email is one of the most effective methods of network license marketing. Enterprises will regularly make beautiful and company-related sub-magazines, free of charge to the members of the e-mail address to send, and at the same time put all kinds of e-magazine site free for netizens to download and read free of charge. Weekly e-mail newsletter (E-mail Newsletter) is sent to website registrants. The newsletter provides industry news and tips, and links back to the company's website. (The newsletter provides industry news and tips and links back to the company's website.
Search engine promotion
Determine the keywords of the site, Internet users only need to search for the relevant keywords to show the site address, and can click to enter. Log on to the major portal search engine, portal search engine is an important way for many ordinary Internet users to search and discover new sites, according to the scientifically selected keywords for the site log on, can effectively enhance the site's exposure, quickly presented in front of the ordinary Internet users. Which to the major portal search engine, such as Baidu, Google, Yahoo and MSN, Sohu, Sina and other well-known search engines and directory sites to submit the site, the site through the submitted keywords can appear in the search results results list. It is the ideal way to log in.
Network real name
Network real name is in the browser address bar directly enter the website name or keywords for website search and access to a way, mainly divided into enterprise real name, industry real name and network ranking and other ways. Enterprises should combine the site's own characteristics, choose the network name that suits them, can effectively promote the site visits to enhance and active dissemination, and netizens visit the targeted, access to quality can be guaranteed.
The goose has left the sound method
The company focuses on a large number of visits to similar sites or popular online platforms, publishing messages and forum information (available technical means to achieve), the content of which are mainly: the introduction of this site or part of the fine content of the site released to attract enthusiasts to visit.
Join the League of Friends Links
The company should proceed to join the Friends Links, join the League of Friends Links is one of the biggest benefits is not only can improve the site's exposure on the Internet, improve the number of backlinks and pr value of the site, but also because of the registration of the League of Friends Links to leave the site's information and generate a self-service link system for their own so that other people can not notify me of the link, so that they can be used in the future, so that they can not be used in the future. I'm not sure if you're going to be able to get a good deal on your own, but I'm sure you're going to be able to get a good deal on your own.
Soft text promotion
Soft text were standing to the user's point of view, standing to the industry point of view, standing to the media point of view to write and publish the promotion of the plan, prompting each soft text can be a variety of websites to be published, in order to achieve the best results. Soft writing should be valuable, so that users can read the harvest, the title should be written to attract website editors, so as to achieve the best publicity effect.
Word-of-mouth promotion
Through free services, or planning of new carriers, in accordance with the usual routines of word-of-mouth promotion to prompt users to help us word-of-mouth publicity....
Public relations: lay a net
Enterprises built their own WEB site, we must cultivate the site at all times for the public relations publicity awareness, and all possible publicity opportunities should not be given up. For example, you can use some of the traditional publicity tools, in the staff business cards, company letterhead, company resumes, product descriptions, employee manuals and other company materials printed on the company's Web site; at the same time, the company in the newspaper, radio, television and other mass media and light boxes, street signs and other outdoor advertising to try to hit the company's Web site. Enterprises should not ignore every customer or business partner you deal with, through their word of mouth, skillfully to contact and strengthen the fact that your company has an independent Web site.
Forum promotion
Organize 50 of the most popular and relevant theme sites for planned posting, good details, to have good results. Here in the QI promotion Liu Yuhan to share with you a key key point: the post is no longer more, but in the top! Be active in online discussion groups or forums, and, always include the signature of the web site in your speech. The forum promotion method is my many website promotion method, the most hard work, but also the effect is the fastest to come the same. I have to post dozens of topics in those big forums out there every day, top hundreds of times. But in those big forums to have a lot of horse armor back to post before, or advertising effect is very poor. There are a lot of online website promotion methods are talking about the forum posting promotion, but most people are a generation, so many people use this method, the effect is not obvious. In fact, the forum posting the biggest one is: choose a good material (must be very popular kind) and then go to a related popularity is very strong version of the posting publicity.
Online offensive: temperate and courteous
The purpose or motive of the enterprise construction site is to experience the Internet to bring the fashion and efficiency at the same time, with the help of the network to create momentum, branding, expanding sales, and win the benefits. Enterprises to carry out the online offensive to be gentle, restrained and courteous with e-mail in the online road, the cost is low, but in the method to be more brainstorming. If you want to save money, and other enterprises to exchange free banner ads is also a good choice, from the current domestic enterprise website, mutual exchange of banner ads is not much. Don't be ashamed of the teeth, not to mention the disdain, in the network world, closed will only make you suffer losses. In addition to the above tactics, the enterprise can also pull in repeat customers.
Navigating the site login
After the site is completed, the first thing to do is to submit the new site to the major search engines. Search engine submission includes submission to search engine crawlers and submission to classified directories. The purpose of submitting to search engine crawlers is to allow search engines to include the site in the index database. Check whether the site is included in the search engine is directly in the search engine to search for the URL, to see if you can find the site results, but also by entering the command site: yoursite to get a specific number of pages included. Submitting to search engine classified directories has two purposes: one is for users to retrieve the site through the classified directories, and the other is to get a high-quality external link for the site, which helps to increase the breadth of links to the site.
A few points of website promotion time to grasp:
1, the preliminary website construction, while the SEO website optimization into any industry website, any positioning website is recommended to invest in SEO optimization in the early stage, the investment is very small, the return is indeed very large.
2, in the website optimization brought about by the promotion of whether the promotion can meet the requirements of the promotion, can be appropriate to take other promotional cooperation.
3, in the website launched new products, new services can be for the new content to increase the promotion.
4, in other promotional returns are not ideal, the company's costs allow the case to increase the promotion of the site or the use of some of the costs of small, no-cost promotional methods.
5, in the hot season of the company's operating projects, to take a reasonable way of promotion, the hot season a measure of whether to stop this promotion, to reduce the loss of input and return is not proportional.
6, some of the costs are very small, free of charge to promote the use of long-term sustainable.
Yellow pages and classifieds
There are thousands of industry websites in China that are supply and demand information publishing platforms. In addition to paid services, many of these sites offer free information distribution, and companies can use them to distribute information about their businesses.
Blog promotion
In addition to the enterprise website to build a blog, you can also in Sina, NetEase, Sohu, Alibaba and other large sites at the same time to establish a blog, join these sites related to the blog circle to promote. Do blog promotion, and forum promotion method is the same. To get acquainted with peers, more to peers or target customers on the blog, you to and from me, so it will be effective.
QQ, MSN promotion
The use of QQ, MSN huge number of users, can help businesses to promote. You can take your nickname with the enterprise URL. Use QQ information, MSN information to fill in the enterprise information.
Question and Answer
To Baidu know, post, Sina love to ask, Yahoo knowledge, QQ ask the site to answer questions, answer what questions how to answer it first you find their own industry classification, you can also search for their own industry or product-related keywords, and then one by one to see the netizens ask questions to answer, remember to leave their own website address.