1, the market
Bosch and Siemens is a company called Bosch Household Appliances Co., Ltd., Bosch 50% of the shares, 50% of the shares of Siemens, Bosch sales in Europe and the United States in Germany Siemens first, China Siemens first, Bosch out of the refrigerator earlier than Siemens.
2, industry
Siemens household appliances and industrial electrics and medical equipment is more well-known, involved in a wider range of fields, Bosch's industrial power tools, car audio system is more well-known.
3. User Groups
The target customers of Bosch are young people with individuality. Siemens' target customers are popular and traditional.
Germany Bosch and Siemens Home Appliances and Electrical Appliances Group (BSH), by Bosch and Siemens, the two companies with outstanding reputation and extraordinary achievements, jointly organized in 1967, both sides own 50% of the shares. The headquarters are located in Munich, Germany. Before joining forces, the two partners were already well known in the field of "white goods" manufacturing. Together, they have rapidly developed into a global multinational group in the field of home appliances, leading the world in the innovation of home appliances.
Bosch is one of Germany's industrial enterprises, engaged in automotive and intelligent transportation technology, industrial technology, consumer goods, and energy and building technology industries. 1886 at the age of 25, Mr. Robert Bosch founded the company in Stuttgart, the company will be positioned as a "precision machinery and electrical engineering factory".
Founded in 1847, Siemens AG is a global leader in electrical and electronic engineering. Since entering China in 1872, Siemens has been providing comprehensive support to China's development with innovative technologies, excellent solutions and products for more than 140 years, and has established its leading position in the Chinese market with outstanding quality and trustworthy reliability, leading technological achievements, and relentless pursuit of innovation.
Extended information:
The Bosch and Siemens Home Appliances and Electronic Products Group is ranked number one in Europe and number three in the world in terms of sales. The Group's brands have outstanding market performance in all countries and have the highest market share.
Since 1994, BSH Bosch and Siemens Home Appliances Ltd. has invested in four companies in China, including the China headquarters in Nanjing and three production bases located in Wuxi, Chuzhou and Nanjing respectively. Bosch China's product range includes locally manufactured refrigerators, washing machines, kitchen appliances, electric water heaters, small appliances and imported high-end products such as dishwashers and ovens to meet the different needs of Chinese consumers.
As early as 1895, Bosch obtained a license from Stuttgart, the royal capital and official residence of the city, and began to manufacture household appliances under the direction of the Stuttgart Electric Works. At the Leipzig Spring Fair in 1933, the successful debut of Bosch's first refrigerator with a compressor surprised its counterparts in the refrigerator industry, and from then on Bosch took its first step into the home appliance market, and after that more Bosch home appliances blossomed in many different ways, and gradually gained fame in the fields of stoves, dishwashers, washing machines, and electric kitchen multifunctional machines.
Siemens strives to meet all legal and ethical requirements and, wherever possible, to exceed them. It is our responsibility to conduct our business in accordance with the highest professional and ethical standards and practices: the company will not tolerate any non-compliance.
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