Life in the promotional activities can be seen everywhere, through promotional activities we can buy cheaper items, so for promotional activities we have any summary? The following is a "summary report of promotional activities model collection", for reference only, welcome to read this article.
Promotional activity summary report sample collection (a)
1, for the opening of the initial period, the second visit every morning, try to sign the agreement are back.
2, the afternoon to do unfamiliar visits, through the yellow pages of the query by industry, company, geographic location of the region's division, every day through 50 unfamiliar phone calls, visit the customer in need.
3, to the hotel as the center of the circle, a radius of 1 kilometer to do unfamiliar visits, sweeping the building, especially the hotel opened in the early stages of the need for all staff *** with efforts to participate in the sales force, especially in the off-season, should be as early as possible to the meeting of the picture is good to publicize as much as possible to send out more promotional pages, pictures.
4, xx network publicity as a long-term a basic content, taking into account the xx standard room in the early opening of the promotional price of x yuan / day, but can be the network of other room types as a selling point.
5, the hotel other salesman should try to understand the surrounding hotel customer type, the company and through certain channels to understand this information, including through internal relations can understand the peer hotel prices, room types, grades, stars, catering and meeting rooms, the location of the hotel for a detailed comparison .
6, during the opening period, should be prepared to 5 free trial housing (according to the total number of rooms x1) to have a certain potential for the free distribution of customers,
7, according to each visit to the customer data, for the system to be categorized, in particular, there is a certain potential for customers to send out invitations, according to the calculation of the x people according to the x person to prepare.
8, the better image can be a welcome.
9, the room is decorated, including: placing flowers, write a good VIP card, room TV on.
10, in the hotel lobby to play publicity pictures, including the head office, or the hotel's rooms, equipment and facilities of the introduction, food and beverage and hotel services.
11, the general manager of the welcome speech.
12, to do meaningful games, need to conceptualize.
13, give business cards, a second visit, effective customer promotion.
Promotional activities summary report sample collection (two)
This activity through the company's leadership at all levels of support, as well as the concerted efforts of colleagues, achieved good results. xx x to x, xx, is an exciting three days, through the three days of uplifting promotional activities! I have benefited greatly, not only to improve the quality of personal ability, enhance the understanding of the drugs, but also understand the people-oriented service concept. Current promotional activities are often not concerned by consumers, consumer participation enthusiasm is not high, easily lead to poor results of promotional activities, in fact, is not the promotion itself does not have the attraction of the problem, but due to the current promotional activities are too many, too lack of chaotic, part of the activities in the publicity did not promote the activities of the core interests of the promotional activities to express a clear, publicity and implementation of the strength is also not enough, but we have these three days of activities, to overcome the shortcomings, to stabilize the loyal consumer base, and to achieve a stable and stable service. Achieved the purpose of stabilizing the loyal consumer base, on-site prize promotions is to increase the activity of the site to buy desire and attract popularity of the important means to strengthen the external image of the pharmacy, expanding the visibility. Specific feelings are as follows:
Each special hall can pop posters, discount cards to publicize the price and discount information, noisy atmosphere, the theme of unity - "a" gift! (Department Manager with the implementation)
A, the preparatory work is sufficient for the promotion of publicity activities to lay a good foundation
This activity used leaflet delivery, mouth beer publicity, each household high-density dumping, *** cast leaflets totaling about 10,000 copies, and the release of the promotional advertisements. In the pharmacy hanging activity content-based banner slogans, activity site layout, in order to promote the activities carried out in an orderly manner, to attract more people to participate in, but also in the pharmacy door to set up clinic testing service desk, consulting desk, gift distribution desk, lottery box and so on. More sensational effect is to invite the Northeast duo, acrobatic troupes, theater and other stage forms of performance effects, intensive personnel, mastered the rhythm of the activities, maintain good site order, guide customers into the store to participate in the activities, the distribution of information and the distribution of prizes and timely registration and signature. This new marketing model brings some new ideas to consumers, so that the citizens of Shanxian have a full understanding of Yutian, strengthen the external image of the drugstore, expanding the visibility.
The second, people-oriented service concept, won the applause of customers
The main object of this promotional campaign: the store around the community residents, factory employees, store residents. In the specific operation, special prices and discounts on some sensitive consumer groups is the greatest influence, especially part of the price of sensitive medicines special price is very easy to play a multiplier effect, and its corresponding distribution can allow consumers to enjoy the value of their consumption, to achieve the purpose of stabilizing the loyal consumer groups, the site prize promotions is to improve the activities of the site to buy desire and attract the popularity of the important means of guaranteeing the success of the activities. Especially for the first hundred customers to send 6 eggs and purchase of medicine lottery activities, to give customers the first impression of the door is "wow, cost-effective! There are things to give away!" This human-centered service concept has won the applause of customers. The growth of this activity is mainly to capture the customer's demand for freebies, the only way out is to charge up the unit price. What can affect the customer unit price? Giveaways, only giveaways can affect the customer unit price. This activity is a great impetus to the pharmacy, taking the opportunity to publicize and strengthen the influence of our pharmacy.
According to the Central Propaganda Department, the Provincial Party Committee Propaganda Department and the Municipal Party Committee Propaganda Department on the development of the "three everything" theme of educational activities, since the launch of the activities, adhere to the implementation of the discussion, grass-roots action, innovation and practice activities, "three major activities" as a carrier. The first is that the first time a person is in the middle of a conversation, the second is that a person is in the middle of a conversation, the third is that a person is in the middle of a conversation. For each customer into the store, the first time you should send the most amiable smile, with the most warm caring greetings. Talk with customers, civilized language, tone of voice, consciously use the "service language", "please" the word first, "thank you" word does not leave the mouth. Starting from the details of customer care, to endless service etiquette. We at Yutian will always keep "care" in our hearts. Especially in this activity, I took the initiative to strengthen the communication with customers, and understand what customers think and what they need! So that I can take the initiative to introduce and publicize the company's drugs and medicines, take the initiative to answer customers' questions, so that customers in the process of purchasing medicines can also learn more knowledge of drugs! And also in sales to find their own shortcomings, especially on the understanding of drugs, there are still some blind spots, as an opportunity to motivate me to work hard in the future to learn the knowledge of medical drugs, understand the use of each drug and precautions, peace of mind, hard work, standardize their own services, improve the quality of service, so that the smile becomes my bright postcard.
Put the bow strong shot, and goodwill days pharmacy counterparts. The eagle's ideal is lofty, soaring in the sky; the bird's career is bold, fighting the long sky. And I live the biggest energy is the pursuit of beautiful ideals, the most can inspire my enthusiasm is the magnificent Goodwill days cause. Filled with longing and hope for the future, with the full-blooded enthusiasm for the cause of goodwill days, I am proud to step into the coveted goodwill days of the company, finally have a stage to practice their own excitement, I will be committed to my love of this piece of hot ground, the value of their own lives and goodwill days of the cause of the tightly linked with the high-pitched voice and magnificent light to write a reputation for the day the staff of the youth of the music.
Mid-Autumn Festival, National Day is a family reunion, *** enjoy the days of affection, but also the golden sales period of health care products, the market will focus on the focus of the drugstore to carry out gift promotions in exchange for the drugstore in the promotional policy, terminal display and a series of market construction behavior to our company's preferential or free of charge to support and enhance the sales of our health care products.
Promotional activities summary report sample collection (three)
Cosmetic promotional programs, good products so that more customers understand, if you do not know how to promote, then it will affect the profits of the enterprise, at the moment there are a lot of cosmetic promotional programs, but also are in use, because we are in order to better sales of cosmetics, our promotional programs should also be differentiated.
At the moment the market demand for cosmetics is very large, the general female or male are using, the same market competition is fierce, we cosmetics companies in addition to the brand point of view to create a differentiation, why customers should choose you, not to choose other brands, in the business activities, we also have to go to do promotional activities.
A, psychological state illusion: change to discount
Illusion discount can bring customers different psychological state feeling, for example, skin care stores can "discount" into "spend 100 yuan to buy 130 yuan For example, the skin care store was able to turn "30% off" into "spend $100 on $130 worth of merchandise", which is the equivalent of a discount, but told the consumer "I'm selling a special offer, not a discounted item".
Second, the visual illusion: the critical value of the price
It is the vast majority of cosmetic stores a wide range of promotional tools, such as "10 yuan" to "9.9 yuan", resulting in the consumer visual illusion. Consumers' visual illusion, and then create a special psychological state of feeling.
Three, between the visual illusion: a moment of gold
Develop a short-term special promotional activities program, for example, stores can be carried out in the "double 11", "special goods 1 children's time 1 fold! "The first is that the company's products and services will be available for sale in a short period of time, although the consumer's limited time is limited, but the passenger volume can produce "o limit" together with the business opportunity.
Four, limited time rush illusion: step price
To put it bluntly, step price is to say that the consumer full automatic rush, the price of goods with the r between the changes out of the F ladder sex change. For example: the first day of the release of new products at 50% off market sales, the next day 6% off, the fifth day 7% off, the fourth day 8% off, the fourth day 9% off, the sixth day of the current price of the market sales, to the consumer to lead to this "the faster you buy the more cost-effective" sense of crisis.
Five, take the big one for the small one: special offer 1 yuan
This is a common promotional tool in many skin care stores, similar to the "limited time spike", that is, several use value of 10 yuan up and down the merchandise, to "special offer 1 yuan! "The theme of the event to sign up to participate in the promotion. Although these goods seem to be losing money, but to attract consumers can produce the same market sales, prompting the profitability of the opposite increase not decline.
Sixth, two-way cost-effective: price cuts + discounts
Seventh, the gift for "any good luck"
For example, in the theme of Christmas promotions, the consumer will be purchased at least 88 yuan to enjoy the theme of this Christmas gift activities, the conversion into a Christmas tree can be shaken to extract the Christmas tree, the Christmas tree, the Christmas tree, the Christmas tree, the Christmas tree, the Christmas tree, the Christmas tree, the Christmas tree, the Christmas tree, the Christmas tree, the Christmas tree, the Christmas tree. Converted into an opportunity to shake the Christmas tree to extract Christmas gifts, each shake the tree down a number plate, each number plate often have a relative gift, in this gift, the other gifts can be the basic full of 88 yuan to send gifts, only set up a budget within the cost, the lottery winning rate of the least number, such as the meaning of the Christmas "1225 The first is the "1225", which means Christmas, for example.
About cosmetics promotional programs are shared there, the cosmetics industry has a long history, profits can also be able to, with the improvement of people's standard of living, cosmetics certainly the market is getting bigger and bigger, has a very broad space for development, for a good cosmetic promotional activities is also very important.
Summary report of the promotional activities of the sample collection (four)
The sales mall or supermarket headquarters will be the various branches of the feedback back to the business information and with the *** influence on the sales of the residence to be a comprehensive analysis, careful consideration and careful planning after the development of a unified promotional program to the branches, the development of the promotional program must master the following key points:
First, promotional The purpose of the activity must be clear
1, to establish corporate image, to participate in the market competition. Chain of shopping malls or supermarkets should give play to their own multi-branch scale business advantages, the development of unified promotional measures. This will enable some of the business performance is not very good outlets to obtain the support of the advertising industry to win consumers. Chain companies through large-scale promotional activities and corporate image publicity to improve the visibility of enterprises, expanding the influence of enterprises in the minds of consumers, to obtain consumer recognition of the purpose of the enterprise.
2, stimulate consumption, increase sales in the normal sales phase of the enterprise, through the adoption of one or several promotional tools to push the wave to increase sales.
3, optimize the commodity structure, the slow-selling goods marketed to adjust the inventory structure, accelerate the flow of funds.
4, to introduce new goods to customers joint manufacturers **** with the participation of promotional activities can directly recommend new goods to consumers. Strong goods publicity consumption of new ideas, new fashions, new lifestyles and new commodities corresponding to them, in shortening the process of accepting a certain concept of life, not only popularize the new products also make business profits.
Two, to determine the size of the promotion
Measurement of promotional costs to carry out a variety of promotional activities, the size of the cost of the promotional scale is directly proportional to the size. Most of these necessary expenses are used for sales stimulation. For example, discounts, giveaways, price reductions and so on. As these expenses to be compensated from sales, so the development of promotional activities program must take into account the actual affordability of the enterprise.
Third, to determine the scope of the beneficiaries of promotional activities
Promotional activities can be aimed at any one of the shoppers into the store, can also be selected to participate in the shopping part of the people. For example, the sale of concessions, shopping malls in the overall price reduction is for all customers to store; if the size of the purchase of concessions, customers must buy goods to reach the required amount to enjoy the concessions; if the organization of some special events, it is only to participate in the activities of the people can benefit. In short, regardless of which method to take, the promotional program should be clear and specific, while in the advertising campaign to have eye-catching tips, so that customers understand the content of promotional activities.
Four, the preparatory work in a timely manner to set
Each promotional activities, regardless of its size, time and duration, must be done in advance to prepare for the work.
1, program planning and development.
2, commodity price tag modification.
3, the preparation, printing and distribution of square character promotional materials;
4, the design, production and placement of advertisements;
5, the deployment of business premises and work arrangements.
6, the implementation of the number of goods in stock and the forecast of sales.
Five, the promotional activities of the time set
Promotional activities should be combined with the promotion of the characteristics of the goods according to local conditions, according to the time.
1, promotional activities are usually arranged on holidays, starting and ending time and holiday basic synchronization, or a few days ahead of the start, push back the end of a few days.
2, for a certain kind or several kinds of goods to carry out promotional activities time generally speaking, the first time to choose the time 7 days is appropriate.
3, large department stores to highlight the theme of the promotional activities used by the time is usually longer, generally about a month.
Summary report of the promotional activities of the collection (five)
This live in the time from xx, xx to xx, xx, xx, xx, xx, xx, xx days of activity time, the total sales of xx yuan, the ring growth rate of x%.
The activity schedule closely follows the situation of the New Year's Day holiday, also between x and 1x day also appeared in three consecutive days of average turnover of xx yuan, and will continue this form to x month x day.
The activities of the pre-publicity costs, x month x "xx publication" back cover full page xx yuan, display boards and x display racks x yuan, publicity costs sales accounted for x%
From the distribution of gifts, the single than the amount of consumption has been increased, but the amount of consumption is concentrated.
The number of gifts issued was x% less than the actual estimated number.
From the above situation
1, media selection
This activity in the choice of media platforms are not enough, in the eve of the New Year's Day turnover should be a trend of growth, especially in the promotional activities driven by the turnover growth should be more obvious. From the data, we see that there is a narrow scope of publicity and target group deviation in the choice of media.
Our main slogan is fashion and leisure, targeting fashionable women and young groups, the same media selection should be selected in the media with high visibility platform. In line with the shopping malls and target groups **** sex.
2, the lack of planning
Promotional activities are organized and implemented under the compulsion of time, although with a certain market base, there is a large deviation in the overall direction of individual activities or business development and annual planning. A single activity on the accumulation of corporate brands on the light is unable to do, the heavy is to affect the pace of brand accumulation. If this activity in the development of prizes is a reference to the best-selling brand sales record, however, in this activity several best-selling brands did not participate, not only affect the activity strength, but also affect the cohesion of the shopping mall.
3, the profit sector and non-profit sector work coordination is poor
The floors of the special hall promotions, can not be regularly fed back to the publicity of this information to the outside to the Ministry of Planning, the special hall promotional information into the internal sales documents, can not play a role in increasing the brand's customers, the purpose of the thin profit and more sales has become a wishful thinking. Planning Department lost the support of this information, in the activities of the program development, can not be combined with shopping mall activities and special hall activities, not only the existence of independence, even more so that the activities are isolated, the Department of Commerce and agents or manufacturers to negotiate activities to bear the proportion of the loss of the position.
4, poor implementation of activities
An activity, no matter how big or small, "the policy accounted for three planning accounted for seven," the importance of the implementation of activities, even if the best strategy, no one to implement, he is still equal to zero. Employees do not know enough about the promotional knowledge of the activities, lack of enthusiasm for the service, the promotion of promotional activities on the lack of skills and vitality, there is no "activities in a large amount of money and manpower investment, turnover, the concept of a substantial increase" in the minds of employees. In addition, activities in the sales process is not a radical program, the sales task is not subdivided, "general management, roughly sales", but also limits the growth of sales.
5, forward-looking and fashionable performance is not enough
The members of the Planning Department should always go out, to understand the latest market information, to do a good job of summarizing the information, and more to understand the fashion cutting-edge fashion information.
Summary report of the promotional activities of the collection (six)
The promotional activities are also with the end of the holiday 'end and the end of the review of the promotional activities of the various departments of the colleagues are very hard to work to do a good job, I am also for the activities of this to summarize the next.
From the beginning of the preparatory activities, colleagues from various departments are working hard, from the preparation of the goods, information on the preparation of publicity and dissemination, as well as psychological importance of this activity is to let everyone go together to complete the preliminary work, by the impact of the epidemic, has been, the supermarket's sales performance and the same period last year compared to the same period, there is a gap between some of the time, especially in February is more so, but with the decline of the epidemic, the supermarkets have been able to achieve the same results as last year. But with the recession of the epidemic, in April, sales are also a certain upturn, but compared with last year there are still some gaps, so for this May Day promotion, are more attention, hope to do a good job, can make sales rebound, in the early preparatory work, we are also trying to do their own duties, goods are well-prepared, placed in advance, and at the same time, for the publicity is also actively doing, whether advertising or signage. The first step is to make sure that you have a good understanding of the situation, so that you can make sure that you have a good understanding of the situation, so that you can make sure that you have a good understanding of the situation.
In the promotional process, the shelves are empty, colleagues will actively go to the supplement, some promotional products sold hot, but also in advance to do a good job of replenishment of the warehouse is ready, each colleague is actively to cooperate to do a good job of promotional work seriously, and now the end of the holiday season, the review of this period of promotional work, but also a fulfilling life, and is also to achieve the promotional goals set at the beginning, and in comparison with previous years, it is not bad, but also a very good job.
Of course, there are some small problems in the process of promotion, although it does not affect the business, but also to reflect on, to improve, some work can also be done more carefully, some preparation can also be done a little more fully, but also in the next promotional activities to pay attention to, and do a good job this time a place to continue to play through the promotions, but also to let us More see a good prospect, the supermarket traffic is also more up. At the same time is also let me feel, this kind of promotional activities, can do more, especially the holiday or weekend time is also completely can do some small promotions to promote sales, enhance turnover, let the supermarket sales do better. And also to constantly optimize, to improve, some of the previous means of promotion is somewhat outdated, to have some new ways to better attract customers, to make the supermarket promotion to do better.