Philips, founded in 1891 in the Netherlands, mainly produces lighting, home appliances, medical systems. Philips has now developed into a large multinational company, in 2007 the global workforce has reached 128,100 people, with production bases in 28 countries, sales organizations in 150 countries, with 80,000 patents, the strength of the group.July 11, 2011, Philips announced the acquisition of Pentium Electrical Appliances (Shanghai) Co., Ltd. in the amount of about 2.5 billion yuan may be.October 17, 2011 , Philips Electronics released its third-quarter financial results, third-quarter net profit fell 85.9% year-on-year; at the same time announced that Philips will lay off 4,500 people worldwide.At the end of January 2013, Philips consumer electronics business has been fully divested, and will focus on the quality of life, health care and lighting equipment industry.
Philips since 98 years since the first 828c on the market, through the 9 @ 9 series of brilliant, to 2003 into the trough of the six-year journey, but also vaguely outlines the growth and decline of a major international brand trajectory. In particular, the 9@9's long standby time of up to 500 hours has earned it the title of "King of Long Life".
Beginning in 2004
Philips sought to revitalize its fortunes by launching new products at an average rate of 12 per year, after reorganizing its relationship with its Chinese partner CEC. Among them, ace products like the 9@9 series are even more innovative, from monochrome screen to color screen, from electronic tone to chordal ringtone, from straight board type to folding type, continuing the 9@9 style.
Whether Philips is "foreign" or "Chinese" in the future, no matter how long it can still exist in the market, but in the history of China's cell phones, the 9@9 series will remain in the history books as a representative.
2004 Reinvigoration
Given the loss of significant market share in 2003, Philips blew the horn in 2004 to "counterattack" the domestic cell phone, a breath of twelve new products, more than the sum of the previous two years of the release of the product more than one of its ambitions can be seen.
First of all, the 9@9 family has evolved into the color screen era, with the 9@9c becoming the first family member with a color screen, and the form factor has evolved into a folding type, with the standby time breaking the 500-hour record set by the original 9@9. According to Philips official information, 9@9c maximum standby time reached 850 hours, becoming a new generation of "long gas king".
Rebirth in 2006
Philips also vigorously developed the S series in 2006, following the S800 and S880, the latest model of the S series S900 was also launched in 2006. This machine is a change from the previous S-series styling, adopting a straight and simple design style, with a viewing area of 2.2 inches 260,000 colors, 176 x 220 resolution TFT touch screen. This design becomes the first phone in the Philips family to operate with a single touchscreen. The camera has been upgraded to 2 megapixels, 64 chords and supports miniSD card for capacity expansion. Infrared, Bluetooth and data cable are used as data transfer methods for the S900.
2007
Chinese electronics company bought Philips cell phone business. The cell phone market is in turmoil, who dares to say frankly that it is standing still. Far from Ericsson sinking sands, after the Japanese manufacturers halberd, nearly Siemens marriage Mingji, the above examples can be corroborated by "the market does not always winners" this creed. The key is in, can you leave an indelible mark in the minds of consumers, such as Philips 9 @ 9 series.