Development Trends
1. Intelligent Trends
Can be regarded as vertical development. With the rapid improvement of software and hardware technology, the contradiction between the increasing scale of websites and the increasingly personalized needs of consumers is expected to be resolved. In future websites, "intelligent virtual shopping guide robots" can rely on cloud computing and other technologies to intelligently process a large amount of website data resources, thereby providing consumers with more humane services. At the same time, using intelligent technology, people can achieve a more effective and faster integration of various cross-platform information. For example, based on the operational characteristics displayed by netizens and consumers during the operation process and the historical operation information of consumers called from external databases, then Generate optimization plans in a targeted manner to meet consumers' personalized immediate needs in a timely manner, ultimately improving the consumer experience, increasing the consumption conversion rate, increasing consumer satisfaction and website stickiness. In the B2B field, information will also be further commercialized relying on intelligent technology. All kinds of information will be collected and organized more intelligently to be customized by business users. Intelligent data analysis functions can help business customers upgrade from simple data processing to intelligent database mining, providing enterprises with more valuable decision-making references.
2. The trend of extension
It can be regarded as a horizontal industrial expansion. It will expand and extend from the current focus on online trading of goods and services to all aspects of industry operations. Within the enterprise, elements will penetrate into enterprise management and internal business processes; in the field of external industry groups, the development of the enterprise will activate and drive the development of a series of upstream and downstream industries such as settlement, packaging, logistics distribution, location-based services and other fields. In addition, it will also guide the innovation and upgrading of surrounding related industries, such as the use of intelligent remote water, electricity and coal meters for remote automatic meter checking and charging. These innovations, in turn, will promote the continuous upgrading and expansion of the model.
3. Standardization trend
The market will be further improved and standardized. Providers of goods and services will become more standardized and self-disciplined in terms of pre-sale supply quality assurance, in-sale publicity and promotion, and after-sales service delivery as the market improves and relevant laws, rewards and punishments are introduced. Not only will the living space of counterfeit and shoddy goods that are currently common on Taobao, Paipai, etc. become smaller and smaller in the future, but also with the continuous deterioration of the global environment and the gradual change of social values, the awareness of environmental protection and low carbon will It slowly emerged among consumers and then affected the industry, integrating concepts such as environmental protection into the industry. In this process, the promulgation of some relevant laws and regulations will force industry players to gain competitive advantages through standardized operations.
4. The trend of division of labor
With the continuous development of horizontal and vertical fields, more and more professional service websites will fill the intermediate links of the entire industry chain. There will be more and more websites such as rebate websites and lowest price websites that connect professional resources between consumers and websites. There will be many intermediate links such as between websites and logistics, and between advertising and promotion. During the period, specialized division of labor will emerge between the bank payment system and the bank payment system to improve the efficiency of the overall industry chain and reduce system costs. Such websites will continue to innovate in terms of functions and applications.
5. Regionalization Trend
Due to the imbalance of my country’s economic development and differences in regional living standards, natural conditions, customs and education levels, differences in the structure of netizens have resulted. This will inevitably show regional differences in the development of network economy and e-commerce. Taking the currently rapidly developing group buying websites as an example, regional operations have shown irreplaceable importance in the operational capabilities of teams such as Meituan.com, Lashou.com, and Nuomi.com. In the future, services will develop from a segmented business model to a segmented market model. Localized models that are more in line with and closer to local living habits will emerge in endlessly, and the personalized needs of various regional groups will be met.
6. Popularization Trend
As my country's economy develops towards the central and western regions and urbanization construction occurs across the country, the broader urban and rural areas outside the traditional big cities will It will become a huge market. In this way, in addition to conventional industries, various new demands will be put forward for network-based characteristics, such as remote teaching, remote medical consultation, remote training, etc., which will all develop greatly, and more people will Participate in increasingly popular services.
7. Internationalization Trend
The internationalization trend has historical inevitability.
my country's Internet economy has become an investment hotspot for international capital. On the one hand, the direct injection of international capital will accelerate the improvement of my country's overall strength, narrow the gap between our companies and their international counterparts, and ultimately achieve "going out" to global consumers; On the other hand, international localized investment and operations in my country can not only improve the capabilities of Chinese enterprises through competition, but also provide Chinese small and medium-sized enterprises with a professional channel to showcase themselves around the world. This kind of interactive integration and penetration of both internal and external parties will be an indispensable part of future development.