Hospitals should focus on their own brand promotion, brand promotion is not for the purpose of sales, but to consider which means to attract the people, how to carry out activities during the anniversary celebration is good? The following is the hospital anniversary activities planning book , welcome to read.
Hospital anniversary program 1First, the guiding ideology
By organizing a series of celebratory activities, reviewing the 60-year history of the hospital, and fully demonstrating the hospital's medical education, research, infrastructure and other aspects of the fruitful results achieved, to establish a good social image of the hospital, to enhance the staff's sense of pride and sense of mission, and to cohesion strength. Further promote the development of the hospital, to achieve the goal of the third-class hospital to add impetus to the practical action to meet the anniversary of the founding of the Party ___.
Second, the basic principles
solemn and warm, thrifty and pragmatic.
Third, the overall concept of hospital activities
Proposed June 24, 20xx (Friday) for the hospital day, held a series of celebrations, inviting higher leaders, leaders of the brotherhood, people from all walks of life, the old leaders of the hospital and the old staff to participate. Before and after the anniversary, the hospital were carried out cultural and sports activities, calligraphy and painting exhibition, thematic publicity and other activities, editing and publishing 60 years of achievement albums, hospital culture manual, the last five years, such as hospital records, to foil the atmosphere of the anniversary.
Fourth, the celebration activities
1, the celebration of the General Assembly.
2, culture and achievement display.
3, cultural and sports activities.
4, "transformation across the development" forum.
5, local newspaper special edition to publicize the hospital.
6, the hospital 60 years of television specials broadcast on local television stations
7, the selection of outstanding contributions to the development of hospital disciplines.
8, writing the last five years of hospital records.
9, compiling the hospital culture manual and the hospital 60 years of achievement album.
10, the hospital staff to take family photos of the 60th birthday.
V. Specific arrangements
1, the celebration of the General Assembly
Time: June 24, 20xx at 4:00 pm
Location: to be determined
The agenda of the celebration of the General Assembly:
(1) play a special promotional video.
(2) Host to introduce guests.
(3) Read out congratulatory messages and letters.
(4) Address by the Dean.
(5) Addresses by leaders at all levels.
(6) to the founding of the hospital old comrades awarded the "founding father" honorary certificate, to the development of hospital disciplines have made outstanding contributions to the person awarded the "founding father of the development of disciplines" honorary certificate, and play a short video of their deeds.
(7) Founding of the hospital on behalf of the old comrades spoke.
(8) the hospital discipline development of outstanding contributions to the representative speech.
(9) Speech on behalf of those born at the beginning of the hospital.
(10) Flowers for the main leaders of the hospital.
(11) Reporting program.
2, culture and achievements
(1) 60 years of hospital achievements page display.
Organized by the Publicity Office in 20xx before the middle of May.
(2) hospital and departmental culture concept hanging display.
By the Publicity Office in 20xx before the middle of May to organize and complete.
(3) hospital honor display exhibition and hospital history exhibition.
By the old cadres section 20xx May 20xx before the completion of the organization.
3, cultural and sports activities
(1) singing contest.
Time: July 1, 20xx. Led by the Office of the Party Committee, the Party Committee, trade unions, Youth League Committee jointly organized.
(2) Tug of war.
Time: May 5, 20xx. Led by the trade union, the party committee, trade union, Youth League Committee jointly organized.
(3) Staff calligraphy and painting exhibition.
Time: June 20, 20xx. Led by the trade union, party committees, trade unions, Youth League Committee jointly organized.
4, "transformation across the development" forum
Organize the department director and head nurse and part of the staff representatives (100 people) to visit the hospital's construction achievements and held a "transformation across the development" forum, explaining how to implement the various sections of the development plan in 20xx. The company's development plan for 20xx.
Time: June 17, 20xx at 4 pm.
Symposium requirements: director, head nurse to participate, and invite some staff representatives to participate. Briefing on the work of each section in the previous May. Around how to implement the 20xx plan, summarize and analyze the work of the previous period, put forward the measures of the next period, the director around the development of the project to carry out, the head nurse around the development of the service enhancement.
Visit the hospital construction achievements activity route: No. 1 inpatient building renovation wards & mdash; intensive care unit & mdash; No. 2 inpatient building wards & mdash; dialysis room & mdash; CCU & mdash; No. 5 inpatient building wards & mdash; Radiotherapy Department, by the person who explains.
This activity is implemented by the trade union organization.
5, Shanxi Health News, Jinzhong Daily, Taigu Newspaper special edition to publicize the hospital
By the Publicity Office in 20xx by the end of May.
6, the hospital 60 years of television specials in Jinzhong TV, Tai Valley and South Tongpu along the local TV stations
by the Publicity Office in 20xx by the end of May to complete the organization.
7, selected to make outstanding contributions to the development of hospital disciplines characters
by the labor union in 20xx by the end of April to complete.
8, write the last five years of hospital records
by the hospital office in 20xx before the beginning of May to complete the organization.
9, compiling the hospital culture manual and the hospital 60 years of achievement album
by the trade union in 20xx by the middle of May to complete the organization, the production of 1500 copies.
10, the hospital staff to take family photos of the 60th birthday
by the Publicity Office in early April 20xx organization to complete.
V. Organizational leadership
In order to ensure the smooth progress of the preparatory work for the celebration, decided to set up the 60th anniversary of the hospital activities Jinzhong hospital leadership group, headed by the president of the hospital as a member of the other hospital leaders, fully responsible for the organization of the celebration. Specific division of labor is as follows:
1, publicity group
Group Leader:
Members:
Main responsibilities: responsible for internal and external publicity and publicity materials for the celebration of the activities of the hospital to produce work, responsible for the contact with the news media, to strengthen the hospital in all aspects of the achievements and celebration of the activities of the hospital's publicity. Collecting calligraphy and painting and hospital history and cultural relics works, arranging the exhibition site, identifying the old workers who founded the hospital and the people who made outstanding contributions to the construction of disciplines, collecting their style materials and making TV clips, designing and producing hospital anniversary souvenirs, gift bags, and so on.
(1) the production of the hospital 60 years anniversary of the television special film.
(2) compilation and distribution of the hospital culture manual and the hospital 60 years of achievement album.
(3) the production of publicity pages inside and outside the hospital.
(4) Responsible for the establishment of the hospital's old staff and discipline construction figures TV film production.
(5) hospital honor display exhibition and hospital history exhibition.
(6) organization to do a good job before and during the hospital celebrations internal and external publicity and reporting.
(7) Responsible for staff calligraphy and painting exhibition.
(8) Design and production of hospital anniversary souvenirs, gift bags.
(9) to complete the celebration of the activities of the leading group of other tasks assigned.
2, the meeting group
Leader:
Members:
Main responsibilities: responsible for the celebration of the activities of the meeting arrangements and organization and coordination.
(1) Draw up the procedures for the celebration of the General Assembly.
(2) Write speeches for the superior leaders and leaders of the college.
(3) Preparation of the celebration of the General Assembly leadership seating, audience seating arrangement program.
(4) Placement of the podium seating cards.
(5) Coordinate the layout of the celebration of the background, sound, light and sound.
(6) organization, choreography, and validation of cultural and artistic performances.
(6) to complete other tasks assigned by the leadership group of the hospital celebration activities.
3, contact reception group
Group leader:
Members:
Main responsibilities: responsible for the higher leadership, brother units, people from all walks of life contact, invitation, reception work.
(1) Invite inscriptions and send congratulatory messages.
(2) Invite leaders, fraternal units and old workers who built the hospital to participate in the celebration.
(3) Distribute invitations to the celebration of the hospital.
(4) Contact social donations.
(5) Make dining, accommodation and transportation arrangements for guests.
(6) complete other tasks assigned by the leadership group of the celebration.
4, the hospital celebrates the atmosphere of the group
Leader:
Members:
Main responsibilities: responsible for the hospital area and the center of the performance of the environment, to create the hospital celebrates a strong atmosphere.
(1) outpatient inpatient building hanging celebration banners, roof inserted colorful flags, the ground put hydrogen balloons and hanging celebration banners.
(2) The outpatient building in front of the flower bed.
(3) Hanging lanterns and colorful stripes in front of the outpatient building.
(4) Hanging colorful flags and lanterns at the hospital gate and east side fence.
(5) The arch in front of the performance center placed hydrogen balloons.
(6) hospital gate on both sides of the towering hospital motto large page.
(7) Replacement of outdoor publicity pages.
(8) Surgical inpatient building on the roof of the Jinzhong Second Hospital lettering and logo light box lit up.
(9) The hospital TV cycle to play the hospital 60 years anniversary of the special film, play the hospital song.
(9) The electronic screen in the outpatient building scrolls the celebration, culture (motto, philosophy, values, etc.) publicity content.
(10) Departmental layout to be updated and hang the cultural concept of each department.
(11) to complete the hospital celebration activities leading group of other tasks
Six, the requirements
hospital celebration preparations for the time is tight, the task is heavy, wide-ranging, and hope that the working group of each of the responsibility, serious planning and implementation, the overall situation, cooperate with each other, the departments involved in the section and the department to strongly support.
Hospital Anniversary Program Part 2Activities
A. Five 70 cases of love assistance projects
1. Minimally invasive center to recruit 10 gynecological oncology patients to aid in the 1,000 yuan
Recruitment of 10 patients to aid in the 1,000 yuan for minimally invasive surgery (including gynecological and surgical category patients). ) Where suffering from major gynecological diseases require surgery difficult women (such as single-parent families, urban and rural low-income families, family members to save the military or suffered an accidental injury caused by family difficulties, etc.) can apply for registration.
2.7 major diseases surgical fee assistance 200—500 yuan
Specific diseases: uterine fibroids, ovarian cysts, circumcision, prostatitis, axillary odor, hemorrhoids surgical fee assistance 200—500 yuan.
3. Charitable funds to help 20 teenage girls with unwanted pregnancies
① green painless abortion surgical fee of 680 yuan; Note: including the preoperative routine examination fee (gynecological examination, routine leukorrhea + BV, electrocardiogram), the cost of the operation, the postoperative ultrasound review once.
② Kyle birth canal maintenance type microtubular painless abortion and hysteroscopic embryo extraction surgery fee charitable aid 300 yuan.
Note: The costs incurred in the male diagnosis and treatment process can be offset against the cash of 200 yuan with the card.
5. Aid 30 patients with neck, shoulder, waist and leg pain can be half-price treatment
Half-price treatment, for economic difficulties in the family neck, shoulder, waist and leg pain patients can apply to enjoy the "biological therapy" half-price treatment assistance policy.
Second, thanks to the feedback, enjoy the 0 yuan health channel
October 29 - November 19, during the hospital celebration, a series of preferential exemption project.
1. Free items: prostate ultrasound (30), prostate routine (10), leukorrhea routine (10), early pregnancy test (10), gynecological ultrasound (30), gynecological internal diagnosis, digital electronic colposcopy
2. Preferential items: Leep minimally invasive repair of cervical erosion, hymen repair, minimally invasive surgery for armpit odour, circumcision, field-effect ablation of prostate, dorsal neurorrhoea, premature ejaculation, and so on. The discount is 30% for the field-effect ablation of prostate, dorsal nerve blocking for premature ejaculation, etc.
3.
3. Mother's exclusive package: gynecological internal examination, early and early pregnancy test, ultrasound, leukorrhea routine, digital electronic colposcopy 5 free examination. (Note: Applicable to all women who visit the hospital on October 29th, the day of the celebration)
4. Routine physical examination package: During the celebration period, all routine physical examination packages can be discounted by 20% by making an appointment through the Internet. Comprehensive value package a (female) now price 7 yuan
Comprehensive value package two (male) now price 7 yuan
Third, specially invited to the Beijing expert group in person consultation registration fee is completely free
In order to celebrate the seventh anniversary of the Beijing expert group consultation center in our hospital, during the activity period, all the patients who enrolled in the appointment of the famous doctor consultation of the difficult disease can enjoy the famous doctor consultation fee, registration fee is completely free. During the celebration of the hospital to carry out "patient self-help selection of experts activities", by the patient self-help booking.
Warm reminder: the above project, if you are not clear about the place, we recommend that you network consulting and booking, network booking can be given priority, enjoy discounts, no need to queue up, booking to come to the hospital, in the first floor of the guide desk on the name of your booking can be directly on the clinic.
Hospital anniversary activities program Part 390 anniversary of the hospital is a major activity of our hospital, to effectively seize this opportunity to introduce the hospital since the establishment of the hospital's glorious achievements, to promote the hospital's two civilization construction and the improvement of the two benefits. In order to effectively grasp the hospital celebration publicity work, the following program:
First, strengthen the leadership, division of labor:
General responsibility
General planning
Specific organization
Members of the working group
Second, the hospital celebration publicity projects, content, start time, completion time, the person in charge of the project
The project, the content of the responsible person
The project, the content of the responsible person
1.
1, media publicity
(1) Jiangmen Daily serial report "soaring XX Hospital"
(2) Jiangmen Daily Hospital Day on the same day of the report (including congratulations)
(3) Jiangmen Daily Hospital Day on the same day of the report (including congratulations)
(4) Jiangmen Television serial reports on the "Apricot Grove Record"
(5) Jiangmen TV and radio Hospital Day on the same day of the report
(5) Jiangmen Television (6) Provincial radio, television, newspaper reports
2, "Hospital Newspaper" publicity
(1) Celebration of the 90th anniversary of the founding of the hospital column publicity
(2) famous doctors to write a diary of the practice of medicine
(3) hospital reform and opening up in recent years, the achievements of the achievements of the reform and opening up
(4) hospital anniversary essay campaign Organization and writing
3, website publicity
(1) the hospital celebration of the various stages of the work of the publicity published online
(2) timely reproduction of the contents of the publicity
4, to provide information on the hospital celebration brochure
planning, design and production: please the relevant professionals
5, to arrange for the provision of information on the history of the hospital hall staff
5, to provide information on the history of the hospital hall
5, to arrange for the provision of information on the history of the hospital staff
5, to arrange for the provision of information on the hospital history hall
6, the hospital television publicity (VCD) hospital profile
7, the hospital, the section of the second level of window publicity (set up a special edition of the hospital day publicity)
8, the hospital day invitation stickers
9, hospital day souvenirs
10, hospital day Placards banner
11, hospital day ceremony site design, layout office, trade unions, the Ministry of infrastructure, the Ministry of General Affairs, Jiekang company
12, large-scale cultural evening (performance two nights)
13, leadership speech, host speech writing
14, data collection, hospital celebration activities pat recording
15, ribbon-cutting
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