About Nokia

Nokia is a global leader in mobile communications, driving the continued growth of the broader mobility industry. Nokia is committed to enriching people's lives and enhancing their productivity by delivering easy-to-use and innovative products, including cell phones, images, games, media and solutions for mobile network operators and enterprise users. Nokia shares are listed on five major global stock markets and have shareholders around the world.

Nokia is committed to long-term growth and being the best partner in China. With innovative technologies, Nokia's position as a leading supplier of mobile communication systems and terminals and broadband network equipment in China continues to strengthen. Nokia is the largest exporter in China's mobile communications industry. China is also one of Nokia's key production and R&D bases worldwide, with six R&D facilities and four production bases, offices throughout the country and more than 6,000 employees.

From the 1950s, Nokia has established trade relations with China. 1985 Nokia opened its first office in Beijing, starting the initial development phase in China; in the mid-1990s, Nokia realized localized production by establishing joint ventures in China and gradually developed it into Nokia's main global production base; entering the new century, Nokia In the new century, Nokia has been y involved in the development of China's information industry by strengthening close cooperation with China in the field of the latest communication technologies, and is committed to developing China into Nokia's global talent base.

China First

2005

In December, China Mobile, Motorola and Nokia launched the "Green Box Environmental Protection Program - Waste Mobile Phone and Accessory Recycling Joint Action" in Beijing***, which was jointly initiated by the three companies.

In November, Nokia's "Total Mobile Life 2006" conference was held in Beijing. The conference showcased Nokia's latest mobile devices, technologies, services and solutions.

In October, China Putian signed a joint venture contract with Nokia to develop and produce 3G mobile communication network products and solutions.

In September, the groundbreaking ceremony of Nokia Innovation Software Park was held in Hangzhou, and the strategic cooperation between Nokia and Zhejiang Province reached a new level.

August, Nokia Chengdu R&D Center was established, Sichuan Telecom-Nokia Value-added Business Application Center was inaugurated at the same time, and Nokia signed a cooperation agreement with Sichuan Telecom, the University of Electronic Science and Technology and Chengdu Digital Entertainment Software Park.

In July, Nokia signed a strategic cooperation agreement on international procurement with Wuhan Fangu Electronic Technology Co. in Hubei province, perfecting its localization strategy.

In June, Nokia actively supported the "Long March" public welfare activities, using technology to convey love.

In May, a signing ceremony was held in Beijing for the first phase of the expansion of StarNet Industrial Park and the launch of the second phase.

February, Nokia (China) held the 20th anniversary celebration.

On January 4, the merger of the four major production joint ventures was completed, and Nokia Shouxin Telecom Ltd. was established.

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2004

Nokia launches its first GSM folding phone, the Nokia 7200

Guangdong Mobile promotes the "Wireless Push-to-talk" business with Nokia***

Nokia China initiates the "Wireless Push-to-talk" business. employee volunteer activity to donate school supplies for primary and secondary school students in Bianba, Tibet. The campaign received great attention from the company's leaders and positive responses from employees and partners at dozens of office locations across the country.

Nokia sponsored the "International Diving Championship Tour" and presented 30 Nokia 6600 cell phones to the diving athletes going to Athens, wishing them "Convergence of Dreams and Brilliance" in the Olympic Games.

Nokia launched the "Nokia Smart and Courageous Club" in 22 colleges and universities across China, including Hong Kong and Taiwan, to educate and advocate college students to set up a correct outlook on life, improve their overall quality, and enter the society with a healthy body and full of vigor and vitality.

In May, Nokia's Chairman and Chief Executive Officer, Jorma Ollila, visited China and announced the expansion of the company's business in China. Olila visited China and announced the expansion of Nokia's R&D in China.

In April, the first Nokia Asia Pacific Integrated Distribution Center, which is responsible for the logistics operation of network products, was set up in Suzhou Industrial Park. The establishment of this center marks that China has become an important part of Nokia's global logistics and supply chain.

Since January, Nokia has won first place in the overall cell phone market in China.

2003

Nokia announces that it will consolidate its four production joint ventures in China.

Nokia establishes the Asia Pacific New Business Development Center, a corporate innovation organization, in Shanghai.

Nokia launches 15 cell phone products in China***, winning first place in China's GSM cell phone market.

Launched the Nokia 3650, the first image phone to capture video footage in China.

Launched the Nokia 6108, the first product in its "Wonder Pen" series.

Launched the Nokia 3300, its first music phone.

Launched the Nokia 2280, the first CDMA1X phone. Nokia 2280 with Nokia's own CDMA chip.

Nokia and Huawei sign an agreement for the mutual licensing of patents related to WCDMA, including the manufacture and sale of WCDMA infrastructure worldwide.

Nokia signed a contract for an 800 MHZ TETRA IP digital trunking communications network with the Tianjin Gong*** Security Department. This is the first TETRA IP network in China and the largest public **** security TETRA project in mainland China to date.

Nokia and Beijing Zhengtong Network Communications Co., Ltd*** jointly set up the Beijing wireless government network.

Nokia worked with Hainan Mobile to build the Xisha GSM mobile network, enabling China Mobile to extend its network coverage to the southernmost tip of the motherland.

Hutchison 3G HK deploys core network equipment with Nokia*** for its third generation (3G) WCDMA network.

2002

Nokia and China Mobile signed a memorandum of understanding (MOU) on their cooperation in mobile data applications. The memorandum of understanding will cover multimedia messaging services (MMS), location-based services (LBS) and other 3G-oriented data services.

Nokia and Fujian Mobile successfully sent China's first GPRS-based Multimedia Messaging Service (MMS) using a Nokia 7650 handset over the entire network.

CSL Hong Kong launched Asia's first MMS service with Nokia MMS solution.

Nokia and a leading Chinese operator successfully completed Asia's first GPRS network-based multimedia messaging service (MMS) roaming and interconnection.

Nokia made China's first 3G WCDMA packet data call based on the 3GPP R99 June 2001 standard over its 3G commercial network and dual-mode terminals on its experimental network in Beijing, China.

Nokia launched the Nokia 3610 for the Asia-Pacific market, the first Nokia product to be designed and developed entirely in the Nokia Product Development Center in Beijing.

The Nokia D500 multi-service access platform became the first next-generation broadband access product to be approved in China.

Nokia launched the Nokia 7650, the first image phone with a built-in digital camera in the domestic market.

Nokia Hangzhou R&D Center was officially opened, working closely with local R&D partners on 3G development.

Nokia and ZTE successfully completed the WCDMA system interconnect test (IOT) based on 3GPP R99 March 2002 release in Beijing.

2001

2001 Nokia's exports from China exceeded 2.5 billion euros, maintaining its position as the industry's largest foreign exporter.

Nokia takes the lead in signing a memorandum of understanding with China Mobile to ****co-support an open mobile framework to ensure the realization of a complete global market for mobile services.

StarNet (International) Industrial Park, a world-class high-tech industrial base that Nokia took the lead in establishing in China, announced its opening.

Nokia and ChinaNet Group*** jointly debuted mature products based on broadband networks.

Nokia and Fujian Mobile and Shanxi Mobile deployed Nokia's innovative location-based solutions for the first time in China.

Nokia launches the first fully functional cell phone designed for China.

Nokia was the first to pass the Ministry of Information Industry's type approval test for 800MHz TETRA equipment. Nokia and Hubei All Access Telecommunications Co., Ltd. launched the first officially operating 800MHz TETRA system test network in Mainland China.

Nokia became the only vendor to provide the world's smallest and most advanced TETRA terminal, the THR850, and a TETRA system with Chinese language capabilities.

Nokia and Fujian Mobile built China's first multimedia information service trial network in Quanzhou, Fujian*** and successfully sent the first multimedia message on the existing network.

2000

Launched the world's first GPRS network in China compatible with the latest commercial standards.

China's first high-capacity I-series switching system settled in Fuzhou.

Signs China's first commercial WAP contract.

Signed the first GPRS-based WAP service in China and the world.

First to introduce IP and WAP technology into digital trunking system.

Nokia D50e was the first DSLAM product in China to receive network access certificate from the Ministry of Information Industry.

1999

Took the lead in launching the first WAP cell phone Nokia 7110 in China.

Cooperated to establish the first Next Generation Internet Ipv6 experimental network in China.

Provided Asia's first GPRS network to Taiwan.

Cooperation to establish WCDMA experimental network.

1998

Signed China's first dual-band network contract.

Launched the first Chinese version of wireless data suite in China's telecom industry.

First to launch Chinese input technology for cellular phones.

1997

Delivered China's first GSM1800 network.

1996

Delivered the first international roaming network to China.

Connected China's first GSM1800 VoIP phone.

First cell phone to support both Simplified and Traditional Chinese SMS, Nokia 8110.

1995

Connected China's first wireless data phone.

Established the first joint venture for mass production of GSM system equipment.

1994

Connected China's first GSM phone.

1993

First to launch GSM cell phones in China.

1991

Provided Asia's first GSM network to Hong Kong Telecom CSL.

The role of high-tech industry in promoting economic development has become more and more significant with the arrival of the era of knowledge-based economy, and countries all over the world have taken high-tech and related industries as a powerful means of international competition. As a developing country, China actively develops high-tech industry, which is a must to promote quality-based economic growth and an important choice for the development strategy across the century. Venture capital is an effective way suitable for high-tech development. It is mostly involved in high-tech, because high-tech can form other competitors market entry barriers, so that venture capital to get a high return.

Venture capital firms collect a lot of investment proposals, or business proposals, every year. As there is usually not any or very little public information about the funds of the venture enterprise (venture firm), and venture capital firms are usually not familiar with the venture enterprise is not known or unfamiliar with such a serious lack of information and asymmetry, so that the venture enterprise must be a wide range of investment proposals, in-depth and careful investigation of investigation and screening (due diligence), the result is that ultimately only about 1 percent of the investment proposal (investment proposal), or the business proposal (business proposal). The result is that ultimately only about 1% of investments can be made. In general, venture capitalists want to see the right entrepreneurs with the right technology at the right time, and the existence or ability to create the right market, and ultimately bring a good return. Venture capitalists therefore need to establish a rational evaluation system to assess the selected projects. Venture capital project evaluation is a multi-stage screening process of the evaluated projects with limited manpower, time, and information asymmetry. There will be many people applying to venture capitalists for investment, but there may not be many good projects among them, which requires screening and evaluation. The establishment of a scientific and reasonable evaluation index system is a prerequisite for venture capital evaluation. In the face of different industries, risk assessment standards are not the same, and now we come to the IT industry to do a preliminary discussion.

The defense included in IT is very wide, like our daily use of telephone, cell phone and other communication tools, computers, television and other things that can provide timely and effective information. As people's living standards continue to improve, the demand for information is also higher and higher, the demand is also growing, if you simply rely on the previous pigeon, people run and horses go and so on the transmission tool, it is very insufficient. Therefore, many people put forward a series of ideas, and after gradual practice, so that we now send and receive information than before very convenient. It is very true that having a good idea is half of success, but if it is not put into practice, it is also a fool's dream and a waste of effort. For example, the IT industry, usually the development of the imagination is very large space, but in fact, the real success is not a lot of, here the reason is multi-faceted, I think the main thing is not to find the right venture capital company, did not put their own ideas or products into the market in a timely manner. If entrepreneurs do not understand the evaluation criteria of venture capital firms, it is very unfavorable for them. Let's do an analysis of this situation.

Taking the Web as a new product, VC firms have their own specific criteria, and here are some of the ones I've compiled.

Table 1 IT project evaluation index system:

Level 1 Standard Level 2 Standard Level 3 Standard

Company Management Capability Human Resource Elements Efficiency, Structure, Motivation, Composition of the staff, the overall quality of

Management Team Integrity, Innovation, IT industry experience and knowledge, the long-term development of the concept of IT management experience

Company Operation Mechanism Company Culture Conceptualization of the idea of the company's operation mechanisms. Company Operation Mechanism Company Culture Subjectivity of concept, motivation of culture, cultural atmosphere

Management System Reasonableness, scientificity, implementation, and binding force

Organizational Structure Coordination of strategy, relative stability, and clarity of authority

Legal System Reasonableness of shareholding relationship, standardization of governance structure, role of independent directors, and knowledge of merger-related laws

Legal System

Evaluation of the Company's operational results Capital operation capability Growth, profitability, efficiency, safety

Social image Social contribution rate, accumulation rate, popularity, reputation

Website operation Visits, recognition rate, attractiveness, competitiveness, novelty, speed of information updating, attractiveness of advertisements, degree of improvement in hardware and equipment, and network bandwidth

Macro-environmental evaluation Society Humanities, people's psychological research, economic development status, related policies

Related industries Development, boom level, update level

Business plan Attractiveness, reasonableness, credibility

Venture capitalists' evaluation of startups is most interested in the management team, which is most obvious in the IT industry. The importance of the management team and a series of criteria for evaluation have been studied very much abroad and in China, so we will not elaborate here. But the IT industry and other industries is a difference is that its development speed is very fast, so it is on the requirements of managers to emphasize the extraordinary innovation ability and courage. IT industry is a new new industry, the industry is the most important is its technology, and the carrier of the technology is the people, which requires venture capitalists not only to assess the management team, but also to the company's should also be assessed. At present, the most important thing that network companies need is to have a comprehensive quality of talent. Venture capitalists in the evaluation of network companies should also take into account the quality of the company's technical developers IT industry, the speed of updating and development speed is witnessed, it wants to be in the fierce market competition in the foothold, it must have their own novelty, to have their own unique place, in layman's terms, there is a big enough to attract the charm of the netizens, and there should be relevant services to retain the old! "Customers" (that is, people who have logged on to the site), so that this part of the customer will not be lost, that is, to be able to stay in the sight of Internet users. This requires the company's system analysts, senior programmers and other innovative sense as well as to have a good IDEA, to have enough ability to make a website that can retain Internet users.

Along with developing your own customers, it is also important to be aware of the market factors. The market is a very uncertain influence, especially in the IT industry, the popularity of your site may just depend on people's momentary interest, no particular preference, but that's not to say that we can't do anything about the market piece. For example, an internet usage survey shows that about half of all Hispanics in the United States have used the internet at some point, and 61% of them say they go online every day. So what do they go online for? More than half of Hispanic Americans agree that the Internet has made their lives better-52% believe it has improved their connection to family, while 58% believe it has improved their connection to friends. 37% believe it has made it easier to shop, while 41% believe that online resources can produce more productive healthcare data surveys. From the above survey, we know that people go online for two purposes: entertainment and information. 71% of people go online to find information about books, movies, and other leisure activities, and a lot of people look for health care, employment, and housing information. There is a similar survey in China, a survey conducted by Econet Research on the websites frequently visited by Internet users in Beijing, Shanghai and Guangzhou. The survey shows that the online activities of Internet users in the three cities are mainly based on checking information and browsing news. In response to the above information, the design of websites should take into account people's psychology, needs, and of course, the differences between different regions and genders. As we mentioned earlier, according to the survey conducted by Econet Research, male Internet users in Shanghai are more enthusiastic about browsing news and downloading software. While male Internet users in Beijing are more concerned about online chatting and gaming than those in Guangzhou and Shanghai; female Internet users in Guangzhou are more concentrated in online activities, and the percentage of female Internet users in Beijing participating in online chatting and BBS is the highest among the three cities. Uncertainty in the market is sometimes an obstacle to the development of a company, but it is also an opportunity for the development of a new company if it is utilized well.

Another very important aspect is the management level of the company. Measuring the management level of a company can start from many aspects, like the constraints of the management system, perfection, science, etc., as well as the implementation of the management system. However, as an IT industry, its own characteristics determine that a company's management system should not be too rigid, but should have its own characteristics and flexibility. Let's not talk about Bill Gates' current management ability, but I think it's great that his loose management at the beginning of his business enabled every programmer to realize his potential. What makes a company different is that it has to have its own identity, which is reflected not only in its webpage, but also in the way it is managed.

Additionally, venture capitalists pay a lot of attention to the evaluation of the startup's own risk factors. Uncertainty about market factors is a big risk faced by entrepreneurs, and how the entrepreneurs perceive this factor and respond to it is a big aspect that venture capitalists consider. Of course, there are many other aspects of risk factors, like technology, finance, management, etc. While we see these internal factors we also need to pay attention to the national policy regulations for the IT industry. The introduction of a favorable law for the IT or network industry can often lead to rapid development of network companies, but we should also want to see the negative aspects.

Venture capital as a new thing, in the theoretical research and implementation of the above there are still a lot of shortcomings, so China's current evaluation system is also there are great shortcomings, such as the risk of entrepreneurs is not a systematic assessment, the lack of analysis and evaluation of the environment, and there is no professional evaluation organizations, venture capital companies only based on what they believe is the right way to startups to evaluate, here the standard is the same as in the case of the company. to evaluate, and here the criteria become highly controversial. Insufficient attention is paid to the assessment of the quality of invested companies (especially entrepreneurs), lack of assessment of the investment environment of venture capital projects, and lack of professional venture capital assessment institutions and intermediary organizations. But with the continuous development and improvement of venture capital in China, the assessment of IT, especially the network industry, a sunrise industry will pay more attention to and improve the development prospects of IT will become brighter and brighter!