2. Market feeling is the development
I've seen a lot of products, in fact, did not even think about why we want to do, the market positioning and product core values are not obvious, see what others are doing, so follow the trend. For example, before the SNS fever and now the microblogging, group buying door.
To be a talented product manager, the key is to be market-oriented. To conduct market research, do market segmentation, this market is not big, there is no prospect, do not do a lot of people, to enter this market there is no fortress, the need for specific resources to take advantage of. Overall consideration of these, and then the use of SWOT, do competitor analysis, to understand their strengths and weaknesses, to find where the opportunity, where the threat, and analyze, we come to do is not appropriate, appropriate, then how to formulate future strategies.
3. User awareness is the key
The so-called user awareness is not just to take the user in the mouth, the user experience as a weapon to convince the boss and R & D staff.
The most important thing in product design is awareness, understanding and respect for the user's consciousness; planning is the most important feeling. The so-called feeling, especially refers to the degree of your understanding of the user, the more you understand the user, the more accurate the feeling. This feeling is especially reflected in the specific user groups, in the specific application of the understanding of the situation.
4. Documentation is important
If you use the time scale to measure a product manager's work, 20% of the time is spent thinking, 30% of the time is spent communicating, and 50% of the time is spent writing documents. Generally speaking, the professional skills required by product personnel, specifically in the product written in the various types of documents.
When it comes to documents, MRD is written by the marketing department; PRD documents are written the most, a PRD document includes the project background, user instructions, business processes and prototypes; Competitive analysis, narrowly defined as the definition of the product concept is to clear up a good product concepts, usually go to look at the market to see what the corresponding products, what features and design ideas can be drawn on. Competitive analysis in a broad sense refers to the situation for competitors to do a comprehensive analysis, including the market, users, team, product details, operational means, and then form a report; product manual refers to the product before the product is online, delivery with the product introduction manual, used to do training and sales selling point characteristics. Training manual, used to give internal personnel training, especially for user-facing customer service personnel, product personnel are also customer service support staff.
5. Technical ability
Many people are discussing the need for product personnel to understand the technology, normally, the Department of Product Managers need to understand the means of implementation of the technology, but for the basic principles of technology must be understood, such as basic HTML/CSS knowledge, the principles of AJAX, PHP, the basis of the user scale of the database requirements.
6. The power of the team
Generally speaking, just enter the community, the difference between people is not obvious, what is taught in school is just the basics. The power of the individual is small, this time need to borrow the power of the team. Product managers are very often in the coordination .
Three, personal core skills
If the product manager's core competencies, it must be product planning capabilities.
What are the individual core skills? According to my understanding, personal core skills must be independent analysis and problem-solving ability. In this may involve the accumulation of experience of existing practice work, work style and professional skills. Time management, personal knowledge management, and other personal methods and models; and learning ability, information knowledge acquisition and growth.
While at present, with the gradual recession of the mobile Internet traffic dividend, the speed of new product development will be affected to a certain extent, but under the impetus of big data and the industrial Internet, the future prospects for the development of the product manager is still very broad, the following areas will still have a greater space for development:
First: product iteration in the field of consumer Internet. Although there is a certain slowdown in the development of new products in the field of consumer Internet, due to the huge user stock in consumer Internet, the iteration speed of existing products will be faster and faster, which will inevitably require a large number of product managers. Driven by big data technology, product iteration is now moving towards the era of concurrent iterations divided into user groups, and the same Internet product may have a completely different experience for different users.
Second: product design in the field of industrial Internet. At present, the Internet field is covering from the consumer Internet to the industrial Internet, compared with the consumer Internet field, the development opportunities of the industrial Internet field will be gradually released in the future, and this process is bound to require the participation of a large number of product managers. In addition, product design in the field of industrial Internet requires product managers to have certain industry experience.
Third: product design in the field of Internet of Things. Driven by 5G communications, the future of the Internet of Things will release a large number of opportunities, such as personal wearable devices will usher in a new opportunity for development, in the related field will also release a large number of product manager job demand.
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