From the establishment of the company in 2002 to the laying of the foundation stone of the third factory, Dongfeng Yueda Kia, which has been established for ten years, has gone from the first Trinoma breaking out of its shell to the 2 million vehicles coming off the production line in 2012; from the first 4S franchise store settling in the capital city to the realization of the nationwide layout of nearly 700 outlets; and from a single model to the layout of the whole series of up to dozens of models, Dongfeng Yueda Kia is striving to surpass and leap forward at an unprecedented speed, and continues to win the favor of the general public. Dongfeng Yueda Kia has continuously won the favor of the public by leaping to the top.
Looking at the development of the enterprise, from the service year with after-sales service as the slogan, to the brand image as the theme of the brand year, to the quality of the product as the core of the quality of the year, "to build a high-quality brand service system," the strategic thinking, has always been throughout the overall process of development, which is precisely the key to win the market of the Dongfeng Yueda Kia. This is also the key to Dongfeng Yueda Kia's ability to win the market. Adhering to the ideological guideline of "people-oriented, service first" and the service concept of "trust, care and responsibility", Dongfeng Yueda Kia defines 2012 as the "Year of Customer Satisfaction". Dongfeng Yueda Kia defines 2012 as the "Year of Customer Satisfaction" and puts forward the new service slogan of "Caring for the Family", aiming to provide customers with upright, responsible, fast and timely quality services with a family-like and cordial service posture. Since its establishment, Dongfeng Yueda Kia has always been fully committed to social welfare. Actively support various sports undertakings, participate in various types of social charities, make donations to earthquake-stricken areas, respond to the deployment of national energy conservation and emission reduction and industrial restructuring, pay attention to environmental protection and experts and scholars from all walks of life *** with the discussion and research, donate money for schooling to fulfill the dreams of children in disaster areas, and care for impoverished children in support of the construction of elementary school, and so on.
◆"Kia Home" Warms Up China and Lights Up New Hope for the Future
From February 9th to February 18th, Kia carried out a new phase of "Kia Home" public welfare activities in the poor villages in Pinghu, Zhejiang Province. Dongfeng Yueda Kia's Minister of Planning and other corporate leaders attended the donation ceremony on February 16th and donated 50,000 US dollars on behalf of the company.
◆ Dedication of Love ***Building Homes--Dongfeng Yueda Kia Helps Poor Children with Leukemia
When the New Year of 2012 was approaching, the Nanjing Children's Hospital was swarming with the melody of love everywhere. Dongfeng Yueda Kia donated 550,000 RMB to the China Children's Charity Relief Foundation and the launching ceremony of the fund was held here. It is reported that this fund will provide medical assistance to 10 poor children with leukemia in Nanjing.
◆Tens of millions of yuan to support the construction of 30 Hope Primary Schools in 3 years
Dongfeng Yueda Kia and China Youth Development Foundation (CYDF) have joined hands to *** with the creation of the "Project Hope - Dongfeng Yueda Kia Love Fund", and plan to donate 12 million yuan to the fund in three years from 2010 to support the construction of 30 Hope Primary Schools in the remote and impoverished areas of the countryside. It is planned to donate 12 million RMB to the fund in three years from 2010 to build 30 hope elementary school in remote rural areas.
◆ Donation of 6 million RMB to Yushu
Since the earthquake occurred in Yushu, Qinghai, Dongfeng Yueda Kia has always been concerned about the people in the disaster area, and has paid great attention to the progress of the relief work, and actively mobilized the majority of the employees to donate money and goods to the people in the disaster area to offer their love, and to fully carry forward the humanitarian spirit of "when one party is in trouble, all parties will come to its aid". The spirit of humanitarianism is fully carried out.
◆Supporting education and cultivating automobile professionals
Dongfeng Yueda Kia donated 5 vehicles, 12 engines and a large number of scarce teaching equipments to Rizhao Vocational and Technical College***, with a total value of more than 1 million yuan. The donation of these equipments will further enrich the experimental training facilities of Rizhao Institute of Vocational Technology's Modern Automobile College and enhance the level of teaching equipment.
◆ 2010 Mini South Africa World Cup Public Welfare Donation
2010 South Africa Mini World Cup China Representative Selection Match and the Third Dongfeng Yueda Kia Cup Corporate Futsal Match is a soccer brand activity independently established by Dongfeng Yueda Kia, which aims to set up a platform for soccer enthusiasts to enjoy the sport and make friends with the ball. Since its inception, it has gained the warm attention and positive response from soccer fans nationwide, and has become the most influential national futsal tournament. 2013 Kia Cup World Extreme Sports
June 4, 2013 - Kia Motors, as the honorary title sponsor of the Kia Cup World Extreme Sports (formerly the Kia Cup Asia Extreme Sports), has been in its seventh year of operation. Starting from June 9 to 12, 2013, Dongfeng Yueda Kia Motors will set up Dongfeng Yueda Kia marked ticket kiosks around the venue to provide spectators in Shanghai, China with the opportunity to visit the Dongfeng Yueda Kia Cup World Extreme Sports Competition and show them the colorful extreme charms of Dongfeng Yueda Kia Motors.
Dongfeng Yueda Kia will be showcasing its exciting full range of high quality vehicles, including the all-new Lion Race, the K3, and the K2, which has been specially designed for the Chinese market.
CTCC Zhuhai Finale: K2 Perfectly Performs the Joy of Racing
The first stop of the CTCC was staged at the Zhuhai International Circuit on May 12, 2013, and with the roar of the engines, the K2 was a perfect interpretation of the Joy of Racing
The first stop of the CTCC was held at the Zhuhai International Circuit, where the first race was held. With the roar of the engines, the first stage of the CTCC was held at Zhuhai International Circuit on May 12, 2013, which was accompanied by the roar of the engines, representing the pinnacle of China's motorsports in this year's event! In the Super Production Car category, Dongfeng Yueda Kia Racing Team used the brand new K2 1.6T turbocharged car to start the race. When the race was about to start, the track was still dry, but the sudden downpour of rain turned the race into a rainy battle, and after a fierce competition, Lin Lifeng from Dongfeng Yueda Kia Racing Team won the third place in this race and gained points.
2012 Dongfeng Yueda Kia Stankovic Cup Intercontinental Basketball Tournament
Organized by the FIBA International Basketball Federation, the tournament is one of the highest-level official international basketball tournaments held in China, and has been successfully held for seven times. As the sponsor of this year's Stankovic Cup Intercontinental Basketball Tournament, Dongfeng Yueda Kia also sponsors its K5 and Zhi Run to be put into operation at the site to support the smooth running of the tournament. Off-court, the company will hold a small car show and test drive activities to add more exciting elements to the competition. Over the years, the brand of Dongfeng Yueda KIA and the spirit of sports have been blending with each other to show its brand culture of passion and dream, which has gained the recognition and ****ing of more consumers. As the essence of "Design KIA", the K-Series family has been trusted by customers since its birth. With the birth of the K-series family, "K-Art" cultural marketing has become an important step for Dongfeng Yueda Kia to complete the brand leap. In addition to sponsoring the TV series "Heart Art" and "Baby", Dongfeng Yueda Kia has been involved in the cultural field for a long time, and at the beginning of the birth of the K-series family, Dongfeng Yueda Kia first tested the waters of cultural marketing, and a "K5 Classic Movie Symphony Concert" opened the prelude of the company's "K-ART" cultural marketing. A "K5 Classic Movie Symphony Concert" opened the prelude to the "K-ART" cultural marketing of the company, which provided an opportunity to enhance the brand image and cover a higher level of people; after that, by successively sponsoring concerts such as 2PM and the most beautiful "Ode to Jiangsu", Dongfeng Yueda Kia combined the fashionable, energetic and artistic performances with the connotation of the corporate brand to let consumers fully feel the youthfulness and passion of the company and let consumers fully feel the passion of the company. Consumers can fully feel the brand charm of the company's youthfulness, passion and vitality; the company also opened the "K Theater" in Wanda Cinema Line, creating literary symbols for the K-series family K5, K3 and K2, and enjoying every wonderful shot with movie fans***. With the continuous addition and enrichment of cultural elements, Dongfeng Yueda Kia's cultural marketing has gradually become a system, bringing opportunities for the enrichment of the corporate brand connotation as well as the brand's leap forward again.
Dongfeng Yueda Kia has always adhered to a diversified marketing strategy: after years of development, sports marketing has become a traditional marketing method, sponsoring many important events, such as basketball and soccer; in the past two years, it has also paid more attention to fulfilling its social responsibility, organizing public welfare activities such as helping to build a hope elementary school and donating teaching supplies. Dongfeng Yueda Kia has become a large-scale modernized and comprehensive first-class passenger car manufacturer, and is striding forward to become a higher brand. Therefore, in terms of marketing methods, Dongfeng Yueda Kia also strives to seek new breakthroughs, so that more people, including consumers in higher fields, can understand and enjoy the company's products.