syb Fitness Club Business Plan Example
How to open a fitness club? The following is a fitness club business plan provided by the website. I hope it can help those who are about to open a store but are troubled. Inexperienced entrepreneurs.
The location of the gym must bring convenience to the public. The location must have a wide area to park vehicles, and it is more suitable for busy traffic; the operation of the club has obvious regional characteristics, and the surrounding areas The 3-6km range is its main customer service area. The location of the club can be roughly divided into commercial areas, office areas, and residential areas. The determination can only be made after analyzing the surrounding flow of people and income.
Matters regarding venue lease:
1. Venue lease fees: calculation of rent, deposit, property management fees, public fees, water and electricity fees, etc.;
2. The lease term of the venue
3. Annual incremental fees for the venue lease
4. Payment method for venue lease
Gym venue and facilities:
1. Area: Depends on actual needs
Small clubs usually use an area of ??less than 800 square meters. 800 to 1500㎡ is a medium-sized club, and above 1500㎡ is a large club.
2. Space requirements: spacious, bright, and airy
The height of the gym and the distance between the columns are the key to whether the fitness club can attract fitness users. Fitness clubs are mainly open and large spaces, and a floor height of more than 3 meters can ensure a good visual sense and training space. The size of the column spacing affects the utilization effect of the aerobics hall. Generally, 8m spacing is more common.
3. Facilities and Equipment
According to the actual situation, the main considerations are: the walking route of the exercisers, the characteristics of each functional area and other factors, or safety considerations (fire escapes, etc. ). With the cooperation of professional designers, it is an indispensable process to understand the parameters of relevant aspects to determine whether the property conditions are suitable for opening a club.
1. Club graphic layout design
The club’s graphic layout and the area ratio of each area are the key to the club’s design and even its future successful operation. It is roughly divided by area:
⑴ Front desk (service desk): cashier/delivery/consultation
⑵ Leisure/rest area: reading, playing chess, equipped with water bar and merchandise area .
⑶Changing area, shower area, bathroom: men's and women's locker room/shower room/toilet (steam room?)
⑷Equipment area is divided into: aerobic training area, free weights area, fixed equipment area, etc.
⑸ Bodybuilding aerobics hall: Set up a aerobics hall according to the overall area and teaching strength of the club.
⑹ Yoga room: normal temperature yoga, high temperature yoga (can (Building a dance studio)
⑺Spinning room
2. Club equipment and decoration style design
Supporting equipment:
⑴Changing clothes Area equipment: equipped with lockable lockers (lockers), shoe racks and benches, etc.
⑵ Shower room equipment: cold and hot shower steam, (a steam room can be designed if conditions permit)
⑶ Aerobic training equipment: spinning bicycles, treadmills, elliptical machines, etc.
⑷Weight training equipment: Equipment for training muscle groups in a specific part of the body.
⑸ Free training equipment: bench press rack, barbell, dumbbell, etc.
⑹Aerobics equipment: There should be independent speakers, mats, dumbbells, pedals, fitness balls, etc.
⑺ Rest area: water bar corresponding equipment, product display cabinets, computers, TVs, telephones, stereos and other equipment.
⑻Employee clothing, medical first aid supplies, member gifts, promotional materials, etc.
⑼Water, electricity, fire protection and other equipment
Decoration and style design:
⑴Unique design of the club logo (located in the most prominent place)
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⑵Signboard (displayed and designed in the most striking way)
⑶Interior decoration: Determine the style of the club through material selection and main colors (use murals to create a fitness atmosphere). And set up a coach introduction column, outstanding employee list, health knowledge column, club precautions and regulations column, member information column, fitness card price column
⑶Construction bidding and decoration.
4. Procedures for domestic fitness club licenses
At present, there are no complete laws and industry regulations for commercial fitness clubs in China, but they can generally be followed
Follow the procedures below.
1. Before the club operates, it should go through relevant procedures such as fire safety inspection opinions, business licenses, business licenses, and tax registrations.
2. Application of computer management software.
3. The club's computer management can complete fitness card management (card application, payment, card verification, loss reporting, card replacement, etc.), locker management, and cashier management. The business status of the club is all reflected in the computer information, and managers can conveniently and quickly , Accurately obtain first-hand data, thereby facilitating managers to carry out rigid control and flexible management.
5. Market environment analysis
1. Comprehensive environmental analysis
2. Competitive environment analysis?
(5) Employee recruitment and training
Recruitment steps:
Publish recruitment information.
Conduct preliminary screening of candidates.
Conduct relevant assessments and interviews on selected personnel.
Discuss the rights and obligations of both parties in terms of labor and management.
Sign relevant contracts.
Recruitment requirements
General information: name, gender, education, place of origin, health status, work experience and experience.
Professional situation: It can be divided into two aspects: professional knowledge and professional skills.
Trial. Applicants are required to participate in actual work and their work abilities are assessed.
Personnel management
Employee and coach training: Before the required personnel participate in the work, they should be trained. The training should include the following aspects: professional ethics, professional knowledge, practical Work skills, teamwork and cooperation spirit instill corporate purpose.
Encouragement mechanism. Encouragement is an effective means to stimulate the initiative of employees within the enterprise and expand the efficiency and energy of the enterprise. It is mainly reflected through management provisions and systems. It includes changes in position and treatment, spiritual rewards, material rewards, etc.
Evaluation performance. Quantitatively evaluate the workload, work efficiency, work quality and interpersonal relationships of each club employee.
For example: establishing attendance systems and forms, establishing work tasks and completion evaluation forms, etc. Especially the evaluation of fitness club customers is very important.
Recruitment position:
Membership consultant. (Key point), you must have good sales skills
Personal trainer. (Students) (Key) Requirements: Have professional machine fitness knowledge and good basketball skills
Customer service.
Logistics. finance.
Health Club Cost Control
Process Re-selection: Improving Cost Structure For example, at present, the first stage of personal training classes in gyms basically uses a treadmill until you are slightly sweaty. But is it necessary to have a treadmill for warm-up? From a technical point of view, warm-up can be replaced by low-weight strength equipment and combined body movements.
A treadmill costs tens of thousands of yuan and consumes more than ten kilowatt-hours of electricity a day. If it is used for a few hours less, the company will save a lot of money in equipment depreciation and electricity bills in a year, especially for large fitness centers with many branches. For the club. Do coaching and sales have to be separated? Does a personal trainer not need to patrol the venue? Does the club have to have hot water bathing facilities? Do personal trainer courses have to follow the four major processes of warm-up, strength training, aerobic training, and stretching? Does the club have to have free aerobic classes? Every process has room for change. The key lies in whether we have a mind for improvement. The difference in profit lies in the small processes.