The healthcare softwares, with a good softwares title, can only be regarded as half of the success, in order to let the readers more absorb the softwares information, the softwares structure is crucial. The structure of the best use of news to organize.
One, good use of the usual news vocabulary
In the process of medical and health care soft writing, good use of some of the usual news vocabulary to enhance the text of the "news", how can we use good news vocabulary?
1. Pay attention to the standardization of names and places
2. Pay attention to the correct use of anagrams
3. Digital usage should be standardized
4. Units of measurement should be standardized
5. Idioms should be used in a correct and standardized manner
Two, the advertising message should be skillfully blended
Medical advertisements in the process of creation of the article, "What to say", "What to say", "What to say", "What to say", "What to say". "What to say" and "how to say" are the first two important factors for creators to consider.
1, borrowing the identity of a third party
That is, for example, with an expert, a website's statistics, someone's words, must be true. The introduction of the text should not be too long, this way more applied to the print media soft.
2, the title of the keyword form of implantation
This form is mostly used in the network portal soft. The keywords implanted in the text of the cattle, such as "fish claw network that .....". This kind of implantation method, although not too much to incorporate. This type of implantation, although not too much into the product information, but because the keywords and the text many times with the product, trademark or company name, and can convey the effect of Baidu search included.
Three, follow the news layout style design
Font, font size, columns, borders, line spacing
1, divided into paragraphs. The first paragraph of the article can simply summarize the main content of the article, or overview, or open the door. The first paragraph should be attractive, not long, long and smelly. The first sentence of each paragraph should be simple and clear, so that the reader is comfortable reading.
2, illustrated. An article all of the text is relatively boring, monotonous, it is best to illustrate, every two hundred words or so insert a picture, the picture size should be consistent, the picture try to high-definition.
3, text concise. Mobile Internet era, most users are reading on the phone, according to the cell phone screen size selection 14PX ~ 16PX appropriate. Line spacing to 1.5 ~ 1.75 is good, the two ends of the alignment is good. Font color not more than 3 kinds
Four, release and news stick together
If the achievement of something needs to be "timing", "geographical advantage", "people and "Timing": the main performance in the enterprise released soft ads on the release of the opportunity to grasp the news hot spots at the time of the skillful follow. When the news media in the continuous "fried" an important topic, the enterprise to quickly make changes, write and this topic is similar to the soft text to "follow the wind".
To learn more about the health care soft marketing dry goods, pay attention to me together across the minefield