Look at Shanghai Metro
Located in the commercial center of Xujiahui, Metro Casino has an overall area of 65,000 square meters, bringing together Chinese and Western brand restaurants, Fort Comfort Fitness Center, and the students, the public love the Thinking Music Bookstore, Kodak Cinema and so on has gradually become a new hotspot for people to consume, and constitutes the mainstream of leisure and entertainment business in the Xujiahui business circle.
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Suzhou Metro is located in the commercial center of Suzhou, west of Guanqian Street. It is subordinate to Suzhou Function Group
Formerly known as Suzhou Industrial Products Mall, it is a long-established mall with a long history.
The mall is dominated by high-end brands, GUCCI, ARMANI, BOSS and other top brands have set up flagship stores here
You can take a look at his Web site:
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Quote a 07 national department store sales rankings (08 did not have the time to find)
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You can read it.
In '08, I expect the rankings to be even higher
Personally, I think Suzhou Metro is definitely the current commercial leader in the Suzhou area.
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Contains a section of the story of the industrial mall to Metro Mall, interested in taking a look.
Background Links
On September 24, 1990, when the Industrial Products Mall made its debut in the prime location of Chayan Yard, it set at least three leads in the downtown business community with its outstanding stance - business area, shopping environment, and novel products - and crossed the "milestone" of Gusu's modern business. "It has become one of the most representative "leaders" of Gusu's business.
In March 1993, the province's first Sino-foreign joint venture retail business Metro Fashion City into the industrial shopping malls, there were only four of this type of department store, the full-shelf brand specializing in special halls so that the Gusau business community for the first time to appreciate the new charm of foreign advanced retail model, and caused the Shanghai-Nanjing line and even the national counterparts of the vibration.
In September 1995, the sister building of the shopping center connected with the industrial goods mall made its debut, and the industrial goods mall, Metro Fashion City, and the shopping center composed of the "Trinity" brought the people of Suzhou the unique enjoyment of modern commerce with one "surprise" after another. 13 years of trials and tribulations, creating a convincing performance: annual sales rose from 106 million yuan in 1991 to 750 million yuan in 2002, total sales for seven consecutive years in Suzhou retail business "boss", and among the top 100 national trade circulation ranks, in the country's 100 large-scale retail stores jumped to 50th place. The company's sales volume has been the highest in the world.
After 13 years of walking with the public, the industrial shopping mall shopping center has begun to jump in the limelight -
Decision-making one step ahead of Metro to carry forward and start
Thinking about one of the following: with the development of the city's economy, people's consumption standards are changing day by day, and the international and domestic commercial advanced modes are emerging, commercial competition has entered into a new phase. With the development of the city economy, people's consumption level is changing day by day, international and domestic commercial advanced forms of business are emerging, and commercial competition is entering into the broad background of intelligence, modernization and internationalization, which puts forward a new positioning of Gusu commercial "leading" enterprises as an urgent issue, and a step ahead of the decision-making process in order to seize the retail heights of the modern metropolitan business district, and the Metro Mall's "emergence" is exactly that. "
From the industrial industrial center, we can see that it is the most important thing to do.
From the industrial goods mall, Metro Fashion City, shopping centers, until the Metro Mall stand out, the entire experience of 13 spring and autumn, and this more than 10 years, it is the Suzhou commercial market leap in the history of the stage of change, as a pivotal Gusu commercial "leader", the mall of the one time As a significant "leader" of Gusu business, the mall's one-time "jump" has left a brilliant performance in the history of Gusu business. Looking back on this journey, from the beginning of the opening of the industrial goods mall as general manager of the Metro Mall, chairman of the board of directors Zhang Chen deep emotion: "located in the Gusu business circle, the most prosperous gold ground Chayan field, as the city center of one of the most eye-catching window, if you can't for the consumption of Gusu citizens to provide the best place, can't show the window of the first-class level of the business community of Suzhou for foreign guests, it is ashamed of the parents. "
Modern retail competition shows that; only by climbing high and establishing a step ahead of the decision-making mechanism, can we cross the closed decision-making horizons of traditional enterprises and occupy the highest peak of the retail market. From the opening of the industrial goods mall until the Metro Mall "birth", the downtown retail market, the wind and clouds, and the mall has always stood in the forefront of the retail business, the downtown commercial stage has become a powerful "leader of the tide", and its fundamental one, lies in always The fundamental one is that it always bites the "green mountain": positioning the best shopping place in the urban business circle. Based on this foothold, the mall to the advanced decision-making foresight, a ring close to a ring, in the big cycle of advanced retail business, three times to jump ahead of the "jump", to build today's "Metro" of the modern retail framework.
Based on the modern business "jump out" of the industry. Industrial shopping mall debut at the beginning of its "new and different" posture, jumping out of the conventional thinking of the five chemical delivery of the industry, in the comprehensive shopping malls in the ascendant to seize the first opportunity to comprehensive management of the main role from the traditional mode of the local retail business to stand out from the business community in Suzhou, the decoration, environment, the best merchandise shopping malls. With this as the center of several adjustments, the shopping mall to clothing, department stores and other pillars of the modern retail pattern, more than 30 categories of more than 100,000 kinds of goods business advantages, special new high-grade features, shopping, leisure, culture, entertainment in one of the modern scale, and at once established the shopping mall in the Gusu business circle of the "leading" position. Salesman standing service, large open sales, the province's first smoke-free shopping malls ...... so that the public eye-opening modern retail brand new picture, to the urban business community blew a burst of new wind on the face, for the flourishing rise of the people's modern consumption to help fuel the wave.
Based on the Gusu business circle "jump out" of this mall. In the "Gusu commercial first street" in the Guanqian business circle, the city's large and medium-sized shopping malls in the scale of the status quo in the tens of thousands of square meters, shopping malls ahead of the implementation of the extension of the enterprise's extension of the decision-making process, the entire Guanqian area as a shopping center with international standards, the environment, positioning to form the Guanqian business circle is the most beautiful, the most modern, the overall operation of the highest-grade Shopping places, to establish a leading position in the industry.
Based on the international cycle "jump out" of the region. Sino-foreign joint venture Metro Fashion City took the lead in the introduction of internationally renowned brands, modern business model, for local citizens to open the window of international retail at the same time, attracting customers near and far, becoming a major highlight on the Shanghai-Nanjing line. International home furnishing carrier "B&Q" as Suzhou's first by the State Economic and Trade Commission approved the Sino-foreign joint venture commercial retail enterprises, but also through cooperation with the Group opened into the ancient city, to the Suzhou commercial market to bring the international advanced industry "baptism".
The three big jumps, with advanced decision-making to create a downtown, the province, the national counterparts in the accumulation of a "first", to take the lead in the Metro Mall is about to come out.
Seize the opportunity to restructure the Metro transformed
Reflections of the second: Throughout the retail market, in the fierce competition in the wind and clouds, in order to establish a modern enterprise mechanism as a symbol of the advanced business model is glowing with vitality. State-owned urban large and medium-sized retail enterprises as the main body, through the restructuring, standing in a new starting line, in the face of corporate restructuring, the market to show the space, opportunities, downtown business will be re-positioning, re-division of labor of the brand new "variables". After the restructuring, the Metro Mall in the downtown business arena, the first "shiny" debut, its core competitiveness lies in the transformation of the institutional changes.
In the process of restructuring of large and medium-sized retail enterprises in Gusu, the mall across the remarkable two big steps: the first step is the formation of the function of the Group Liability Company Limited, the second step is the emergence of the Metro Mall, after the two big steps, the Metro to achieve the qualitative change of the bones.
June 28 this year, after the restructuring of the function of the Group Liability Co. The "function" of this definition, the chairman of the chapter Chen that there are two layers of meaning, one is the function as a curve, there are high and low, there are up and down, on behalf of the law of the market economy, the enterprise restructuring, the understanding of the grasp of this law of the market economy is crucial; secondly, under the system of state-owned enterprises, the ability to recognize the market research is still in the stage of elementary school students, after the restructuring. Enterprises are facing a new test of survival, development and growth in the market economy, will enter the "advanced" stage of learning and research "function". "People do not have far-flung concerns, there must be near", restructuring both for the enterprise to create more space for survival, but also on the ability of enterprises to fight the market put forward higher requirements, and the formation of the market ahead of the foreseeable and control mechanisms to enhance the competitiveness of enterprises, it is necessary to establish from the inside out of the modern system.
Since the opening of the industrial goods mall, facing the traditional and modern business system, "the encounter", the mall decision makers soberly realized that: the realization of the system from the inside out of the change is imperative. To this end, the mall changed the traditional commercial emphasis on external light internal, heavy sales light management of the stereotypes, 60% of the energy into the construction of the internal system. For state-owned retail enterprises, such as a single mechanism for the interests of the obsolete system, has taken a series of measures such as internal collective shareholding risk collateral contracting, institutional reform attempts, in June this year, through a comprehensive restructuring for the shopping malls to change the bones of the establishment of the foundation of the modern enterprise mechanism. The mall set up a board of directors, supervisory board, boldly established to organizational innovation, system innovation, process innovation, distribution innovation, etc. as the core of the modern system. As a solid internal cornerstone, the newly formed Metro Mall vibrant.
After the restructuring of the mall, the first to implement the "flat" management, according to job responsibilities, the development of a manual work instructions, including the opening of the door before 5 minutes to welcome customers standing posture, new products on the counter, customer complaints, and other details of the work of quantification; process change the traditional shopping malls, layer by layer, the "card", "card", the distribution of innovation, and so on. The process has changed from the traditional shopping malls with layers of "cards", repetitive procedures, the bad habits of people overworked, development, management, marketing, etc. to implement "professional operations"; the distribution of the original "pot meal" into a quantitative assessment of the work instructions. The company's newest product is the Metro Mall, which has injected strong vitality into the restructured Metro Mall.
Dare to be first in innovation, Metro courage to stand at the head of the tide
Reflections on the third: in the urban business district, the department store had led the way, however, experienced the "thousands of horses on the same bridge" type of competition, once led the tide of commerce in the urban department store industry, faced with the subject of looking for breakthroughs in the traditional to modern transformation of the difficult journey, to establish a new business model, and to make a new business model for the city. In the transition from traditional to modern difficult course, to establish a sense of innovation, expanding the operating space, is essential.
In the public's impression, "dare to be the first" shopping malls, industrial shopping centers bear the brunt. From the first brand of clothing to the first international brand-name Metro fashion, from the car into the shopping mall to the gallery of the Wu Men Art Gallery, from the antique company to the auction, pawn, insurance ...... shopping malls for the Gusu business community created a series of "first", always standing in the city of Department stores at the forefront of the city.
In the process of rapid commercial development, innovation as the representative of the new industry, new models, etc. composed of leading consumption of the backbone of the force, and to promote the urban business circle of the rolling tide. However, in the face of a group of competitors, the business community, "follow the trend" day after day, innovation seems very difficult, the courage to be the first to invest in the development of research, the will to take risks, the lack of one, in contrast, "grab the new", "follow the new In contrast, "grab new", "follow the new" is easy. However, from the industrial goods mall until the Metro, the mall decision makers have always believed that: as the Gusu business district, "leading" business, research and introduction of the latest commercial consumption, to provide the public with the best commercial services, is the responsibility of the duty-bound.
The mall from the opening of several adjustments since, dare to traditional "no man's land" challenge, involved in traditional shopping malls have never entered the field of automobiles, antiques, auctions, pawnbrokers, insurance, joint ventures, such as B&Q Home Furnishing stores, have been on the front of the mall, composed of modern department stores with a unique charm of the "joint fleet"! "United Fleet", greatly expanding the business level. At the same time, also involved in diversified international trade activities, become the city's first commercial enterprise with direct import and export rights, start import and export trade with Japan, France, the United States and other regions, the export countries and regions increased to more than 20, into the international retail stage. On this basis, the Metro Mall established a diversified development, specialization and depth of the framework, expanding the operating space, increase the operating energy, with a modern department store a new attitude, into the Gusu commercial stage.
When the Metro with the "legend", with the public, through the "glory and dreams" of the ten-year course; when "Metro" has far beyond the field of fashion, become the Gusu business community's most popular! When "Metro" has gone far beyond the field of fashion to become the most impressive gold brand in the Gusu business community, and become a brand-new business symbol for the public to feel the modern consumption and life, fashion and culture, the brand-new debut of the Metro Mall will bring what kind of "highlights" to the Gusu business community -
Industrial mall opened at the beginning of the public eye, bright and spacious, a change in the layout of the traditional department stores, so that there has been a "shopping" hobby of the public from now on to find a pleasing new place to go, have time to go shopping, has become a fixed arrangement for many people's family holidays; and foreign tourists to the Soviet Union, but also to the shopping Guanqian, industrial shopping as a journey! Guanqian, shopping industrial products as a journey "attractions" one, from industrial products, Metro fashion, until the shopping center, there is a point of view is recognized: the environment here represents the first-class level of Suzhou commercial window. Behind this, the modern department store business relative to the traditional business of a conceptual shift, that is, out of the simple "a buy and sell", to modern, fashionable environment concept, leading a high quality of life, began to enter the Gusu business market.
From the industrial products to the Metro Mall, the consistent "best mall" positioning, Metro Chairman Zhang Chen believes that: the mall not only provides a place for the public to shop, but also a "business card" of the metropolitan business district, representing the metropolitan culture, with the public's awareness of the quality of modern life, the quality of life of the public in the modern world. With the public's pursuit of modern quality of life, shopping, leisure, consumption as one of the contents of high-level life. For the businessmen, they have the responsibility to do their best to guide the public to modern consumption, promote business culture and social economy with the best image. As the largest leading enterprise in the Gusu business community, Metro Mall's goal is to create a deep cultural heritage of Wu, such as Suzhou gardens, Biluochun general taste, while integrating the latest concepts of international urban department stores, so that the public in the modern high-paced urban life, looking for a piece of full enjoyment of the life and leisure, fashion and culture of the mingling of commercial space.
Following this concept, before the opening of Metro Fashion City, the mall invited into the Singaporean designers to "tailor-made" unique image, which in the Gusu business community 10 years ago is a pile of "stone-breaking" initiative, the international first-class department store design concepts into the public's view. The concept of international first-class department store design into the public's field of vision. Subsequently, the mall seized the opportunity to rectify the Guanqian commercial circle, a comprehensive renovation, bright international brand counters hall image, by the Austrian painters, "manipulation" of the Egyptian Garden, the most eye-catching scenery of the downtown business community, many foreign customers exclaimed: Suzhou has such a cultural heritage of Wu, but also the atmosphere of the modern shopping malls, it is not a false trip, according to statistics, the mall's foot traffic of 35% of the total number of people. According to the statistics, at present, about 35% of the mall's traffic is consumed by foreigners, and the mall has won the national best shopping environment commercial enterprise. This year, the mall has invested more than 15 million yuan to start the shopping environment of the overall shape, from the facade of the renovation, to the adjustment of the shopping mall floors, and the international standards of the modern department store elegant, stylish essence stands out.
Preempt the development of international brands, strong lineup to lead the consumer
Revelation No. 2: In the increasingly fierce market competition, rely on the surprise or claptrap to win the attention of a short period of time is not difficult, but can only be short-lived, to be able to maintain a long time in the urban business district consumption "leader" of the center position, we must Analyze the most essential connotation of modern urban consumption and demand trends, so as to establish the most fundamental advantages of the modern department store business.
For a long time, in the daily gossip of Suzhou citizens, when it comes to the best international brands, there is an answer that appears most frequently: go to Metro.
The enhancement of people's taste for life, caused by the upgrading of the consumer structure, consumer goods market adjustment, personalization, branding as the mainstream of the new wave of consumption in the ascendant, a variety of commercial business segmentation of the market, triggering the business structure of the department store business structure of the full range of adjustments to branded apparel, boutique department store, etc., as the pillar of the modern department store to establish a position. In this mode of structural adjustment of the "pain", from industrial products to the Mello, Chairman Zhang Chen has an answer is also certain: to take the first step, the development of the best brand management, in order to lead the market consumption.
To this end, the mall will be the first hardware and chemical, decoration and transportation, and a number of modern department store business is not adapted to the "old business" to bear the pain of giving up, into the store or hypermarket business, while the brand specializing in the characteristics of clothing, department stores, composed of a group of troops to march forward, and picked up the downtown business community brand management of an item! "First", become a pioneer in the tide of brand management in the Gusu business district. At the beginning of the opening, "FUN" brand apparel has become the leading representative of Suzhou casual brand.
Metro Fashion City debut, the mall once again made a decision: to give up a number of low-grade clothing business "as the day", the full introduction of international and domestic brands, at the time, the mall's surge, many people believe that the consumption of Suzhou has not yet reached this level, "out of the head! Rafters", will undoubtedly lose, however, after more than half a year of guidance, a number of internationally renowned brands through the "Metro" this platform, become a thriving business community in Suzhou, "new force", and changed the Suzhou people's clothing Consumption concept. Since then, the debut of the Guanqi foreign clothing, the first time the concept of international brand formal wear into the public life.
At the same time to establish the advantages of brand leadership, the mall to the classic, boutique for the purpose of cultivating the scale of the group of well-known brands, in the form of brand "legion", the formation of a unique atmosphere of brand culture. Dunhill, Scatu, Baozi, Caesar and a number of other internationally renowned brands, have thus settled in Gusu, of which the first introduction of the Metro Dunhill hall from the opening of the annual sales of more than 100 million yuan, up to more than 300 million yuan. At the same time in the formation of well-known brands scale of operation, the mall through the organization of clothing salon, clothing lectures, clothing culture festival and other forms of guidance to the public on the cognitive power of the clothing brand, become one of the most well-known brand shopping malls in Shanghai and Nanjing line.
On this basis, Metro Mall debut, once again to make major adjustments: the Wu Gate Gallery, auction, antiques and other adjustments out of the mall, to carry out professional business, "enjoy life, show personality" as the purpose of the brand wearing class as the focus, increase the proportion of business. Among them, the introduction of brand adjustment accounted for 60% to 70% of the proportion of the new introduction of well-known clothing brands up to 135, Suzhou exclusive distribution accounted for more than 40%, and the proportion of international first-line brands as high as more than 10%. Newly renovated Metro Mall, the first floor of more than 1,300 square meters, a collection of 11 men's international brands, all in the form of specialty halls, in addition to the "Dunhill", Italy's "Zegna", "Givenchy ", Germany "Montblanc", the United States "Tang Shanxi Himge" and other men's international brands are exclusive distribution for Suzhou, and has entered the intensive renovation, the men's big brands of the cluster operation, for Suzhou brand market to bring a new Bright spot. In addition, the 2nd floor of more than 3,000 square meters of young ladies to introduce the U.S. CK, South Korea XLMS more than 40 brands, the 3rd floor boutique women's clothing, boutique men's clothing, respectively, convergence of South Korea Keroba, the U.S. MAXSTUGIO, Caldenton, Golden Fox, nearly 100 brands, and the fourth floor of the sports and leisure apparel clothing to form the clothing brand of the vast camp, echo each other, with a new lineup, to provide the public with a new enjoyment.
The first to pass the international certification of enterprise brand to establish advantages
Revelation No. 3: In a variety of formats, each business re-defined the target market of modern commercial competition, commercial services, commercial culture and other connotations of the "software", modern department stores to establish the brand is essential to establish the part, and ultimately realize the business brand to rise to establish the enterprise gold standard. The operation of the brand rose to establish the enterprise gold brand of the leap.
Known in the industry as men's "leading brand" one of the world's first-line brand "Ermenegildo Zegna", in Shanghai, "Meilongzhen" and other extraordinary performance. Metro Mall is its first signatory in Jiangsu Province, is expected to debut next month. It is said that "Zegna" has always been known for its strict investigation of dealers, and has only opened more than 30 outlets in large and medium-sized cities across the country. The investigation of the Metro, "Zegna" after a full year of time, although both from the city scale, or business strength, "Metro" does not account for the absolute advantage, however, "Zegna "In the mall's business foundation, business philosophy, business services, up to the brand's clothing culture, market influence on the basis of a comprehensive study," Metro "with its unique" software "and ultimately win the "Ermenegildo Zegna" recognition, the first in Jiangsu to obtain business authorization. In addition to "Ermenegildo Zegna", "Givenchy" and other international first-line brands, this time also in the province's prefecture-level cities, the first "favorite" Metro.
Why will the mall get many international brands favor? One of the key factors, in the ten years carefully constructed corporate brand of deep heritage. In order to shape the brand advantage of modern department stores, the mall put forward the "consumer demand-oriented" business philosophy, advocating the "quality of store", from 1998 onwards, the first to carry out the ISO9002 international quality system management, and combined with the circulation of the actual enterprise Combined with the actual circulation enterprises, the system elements into specific implementation standards, implemented into each link of the whole process of operation, to achieve standardization, scientific management, to maximize the satisfaction of the individual needs of customers, thus improving the satisfaction of society as a whole, and became the first commercial retail enterprise in the province to obtain ISO9002 international quality system certification. In addition, the mall was the first among its peers to launch the "seven standards for opening the door to do business", "return and exchange and purchase the same convenient" public commitment to service brands, commodity knowledge of small connoisseurs, the successive launch of the brand group, so that the mall's service quality into a new field, and has been awarded the It has been awarded more than 50 honorary titles, such as National Model Store of Hundred Cities and Ten Thousand Shops without Counterfeit Goods Activity, National Satisfactory Shopping Mall in Business Service, and so on. The establishment of "Metro" corporate brand has paved the way for a brand new take-off for the mall. (Source: Suzhou Daily)