1 ⒈ targeted market research on the enterprise to collect a variety of information about the project, including text, pictures and video and other activities. The collected information is categorized and organized, and archived.
2. Develop a detailed and complete exhibition planning program and determine the target market for the exhibition, the scale of the exhibition, the choice of exhibits, assess the number of viewers and the size of the exhibition area as well as the cost of participation in the budget.
3. Before the implementation of the training so that all the implementation of the staff to understand the spirit of the planning program, familiar with the requirements of the planning program, master the implementation of the program's work methods, steps and skills.
4. The design and production of printing materials, the use of exhibition magazines, pre-show newsletters, media reports and other means of pre-publicity, expanding the influence of enterprises to attract more target customers.
5. Booth layout and display equipment debugging and installation, booth staffing.
6. Related exhibition services According to the specific situation of the participants and the number of participants in the meeting to arrange the appropriate vehicles; according to the preferences of the participants, the booking of a variety of forms of meals, recommending different dining places; according to the preferences of the participants, the participants to design a different way of designing a special tourism line for the different ways of relaxation, and the introduction of the hotel near the stay of the recreational facilities.
7. Do a good job of evaluating the activities to open a good summary of the meeting, do a good job of the aftermath of the public relations work.
The basic process of exhibition planning:
One, the establishment of the planning team Personnel Affairs Planning director is responsible for coordinating and communicating the work of the entire team of planners, and is solely responsible for the development and revision of the planning program Planning staff is responsible for the preparation of the convention and exhibition project plan Copywriters are responsible for the writing of all kinds of convention and exhibition copy, including common instruments for the convention and exhibition, exhibition and exhibition social instruments, exhibition and exhibition promotion instruments, and convention and exhibition contracts, etc. Art designers are responsible for the preparation of the convention and exhibition project plan, and are also responsible for the preparation of the exhibition and exhibition contract. The art designers are responsible for various types of visual image design, such as advertisement design, display space design, and the person in charge is required to be able to skillfully use Photoshop, Imageready, Illustrator, coreIdraw, etc. The market researchers are responsible for carrying out market research and preparing market research reports The media liaison staff carries out media publicity and promotion. Publicity and promotion II, market research and analysis
Convention and exhibition market research and analysis is the foundation of the exhibition planning. Its content is also very extensive, mainly including five aspects: 1. industrial environment; 2. target market; 3. policies and regulations; 4. similar exhibitions; 5. own resources.
Three, the development of conference and exhibition project action program
Developing a comprehensive and balanced program is an important prerequisite for the smooth development of conference and exhibition projects, choose the right time, the right place, and do the reasonable matching of the two, is the program must pay attention to the content.
Convention and exhibition planning program specific, should form a concrete measures for operation. In the meantime, the following contents have to be clarified: the goal of the convention and exhibition project, the environment for realizing the goal of the convention and exhibition project, the elements of the marketing strategy of the convention and exhibition project, the development of the activities related to the convention and exhibition, the effect and evaluation of the convention and exhibition planning plan, and the additional conditions for the implementation of the convention and exhibition planning plan.
Designing an action schedule is also an indispensable part. The action schedule of the convention and exhibition project must be carefully designed, the production of the planning program, the implementation of the program shall not be delayed, and the beginning and end of each step shall have the time regulation and limitation to ensure that the implementation of the program can be carried out smoothly, or it will seriously affect the success of the convention and exhibition.
Four, the development of budgetary programs
The development of a budget program for the exhibition project generally include the following aspects:
⒈ venue costs;
Peak administrative costs, including salaries of the company's administrative staff and administrative office costs;
Publicity and promotion costs;
S⒋ exhibition, investment costs
To be careful of the costs of the exhibition.
Be careful with the related activities;
Choice of other.
Convention and exhibition project revenue sources:
⒈ conference fee or booth fee income;
⒉ticket income;
3 corporate sponsorship income;
4. Advertising space rental fee income (publicity fee income);
5.
Fifth, writing project planning program
Writing exhibition project planning program is the final results of the planning is organized into written materials, that is, the planning book, also known as the business plan, the main content of which includes the status quo or background introduction, analysis, objectives, strategies, tactics or action plans, benefit forecasts, control and contingency measures, each part of the content can be different due to the specific requirements of the degree of detail varies. It can cover the contents such as feasibility study report, project intention, project proposal, and advertising plan, publicity brochure, etc. around a certain exhibition before, during and after the exhibition of all the planning copy.
Sixth, evaluation and revision
Evaluation and revision of the contents of the main project assessment, stage evaluation, final evaluation and feedback to improve the content.