The purpose of shopping mall art display is to create a quality shopping environment to win the favor of consumers and start a new round of marketing war. It is in addition to the goods can attract consumers at first sight of the landscape, it can be said that the commercial display has become the eye of the shopping center, is the major merchants for their brand promotion of the important artistic expression.
Whenever you meet the anniversary or the opening of the mall and other activities, you must have a set of good-looking art works to "support the scene", because not only to promote their own brands, expand awareness, drive consumption, but also enhance consumer recognition of the brand.
Businesses pay so much attention to the beauty of the Chen, the main purpose is strong popularity. On the one hand, the purpose of the display is to match the positioning of the mall to create a comfortable shopping environment; on the other hand, it is also for the mall to accumulate popularity and increase sales.
The significance of commercial display development includes five dimensions: communication, dissemination, branding, emotion and sales.
1, convey
Using the visual language to convey mall-related information, the most intuitive and direct path of information conveyance - visual, quickly and consumer psychology **** Ming, stimulate consumer associations.
2, dissemination
Strengthen the consumer experience, the formation of word-of-mouth communication, with the gradual increase in the status of mobile social networking, the topic of dissemination to reach an unprecedented speed and depth of penetration, the commercial display has become a direct beneficiary.
3, emotion
Beautify the shopping mall environment, enhance the atmosphere of festivals or seasons, realize the establishment and maintenance of human relations through the creation of scenarios, endow the space with humanistic elements, and form a place with temperature.
4, brand
Strengthen the brand and positioning, form a sense of brand trust, through the beauty of the packaging to reflect the taste of the shopping mall, in the minds of consumers to establish a first impression, deepen the brand image.
5, sales
Increase the interaction with consumers, enhance the stickiness of the project, resulting in sales, the value of the traditional sense of commercial display, the most intuitive but also the most difficult to test the actual effectiveness of the value of the shopping malls and brand tenants **** with efforts.
What are the characteristics of a successful business modelA successful business model has three characteristics:
First, a successful business model to provide unique value.
Sometimes this unique value may be a new idea; more often it is a combination of product and service uniqueness. This combination either provides additional value to the customer; or allows the customer to get the same benefits at a lower price, or more benefits at the same price.
Second, business models are difficult to imitate.
Businesses raise the barriers to entry in the industry by establishing their own distinctiveness, such as their dedication to customer care and unparalleled implementation capabilities, so as to ensure that the source of profits is not infringed upon.
For example, the direct selling model ("direct selling" alone, can not be called a business model), everyone knows how to operate, also know that Dell is the benchmark of direct selling, but it is difficult to copy Dell's model, the reason is that "direct selling" behind, but it is difficult to copy Dell's model, the reason is that "direct selling", the reason is that "direct selling", the reason is that "direct selling", the reason is that "direct selling", the reason is that "direct selling", the reason is that "direct selling" is not a business model. Behind the "direct sales" is a complete set of resources and production processes that are extremely difficult to copy.
Third, the successful business model is down-to-earth.
Enterprises have to live within their means and break even. This seems self-evident, but it's not easy to do year after year, day after day.
Expanded:
Any business model is a three-dimensional model consisting of customer value, corporate resources and capabilities, and profitability.
By Harvard University professor Johnson (MarkJohnson), Christensen (ClaytonChristensen) and SAP's CEO Kong Hanning (HenningKagermann)*** with the author of the "white paper on business model innovation," the three elements are summarized as follows:
"Customer value proposition," which refers to what a company needs to accomplish in order to deliver a service or product to its customers or consumers at a given price.
"Resources and production processes", i.e. the specific business model that supports the customer value proposition and profitability model.
The "profitability equation," which is the process by which a company realizes economic value for its shareholders.
Source:
-Business Models
Lee Sai Ting has been crowned the richest person on the Forbes 2022 Singapore Rich List for the second consecutive year.Forbes magazine in the US has announced its list of billionaires for 2022. Li Xiting, co-founder and chairman of Shenzhen-based Myriad Healthcare, has become Singapore's richest man with US$17.6 billion, equivalent to about S$23.9 billion, making him the Singaporean Li Ka-shing. His ability to suppress the Haidilao Zhang Yong couple topped last year's richest man in Singapore is thanks to the crazy epidemic, his company's main business against the new crown of the medical supplies, not big sales is strange.
Li Xiting founded Myriad Medical is also known as the "medical sector of Huawei", is China's most famous private medical equipment company, the highest market value of more than 560 billion yuan, sitting in the domestic medical equipment leading position. Li Xiting, who has just passed the age of old, staged a business legend from a farmer in Anhui Province to the richest man in Singapore. 1951, Li Xiting was born in Dangshan County, Anhui Province, Li Tun Village, an ordinary farming family. He grew up love of reading, excellent grades, the development of the examination of a major university is appropriate, but unfortunately caught up with the Cultural Revolution, the university closed down. 18-year-old Li Xiting can only be conscripted into the army, in the mountains and forests as an engineer for 4 years. 1973, always hard to study Li Xiting with excellent results in the University of Science and Technology of China, Department of Physics, Low Temperature Physics Group, and after graduation, was assigned to the Institute of Physics of the Chinese Academy of Sciences in Wuhan, work. Reading really helped him to change his life.
In 1985, Li Xiting, who had returned from his studies abroad, was assigned to the Shenzhen "Anke" company as an office director. This "Anke" is the earliest medical equipment company in China. After experiencing overseas companies selling medical equipment at high prices and domestic hospitals being unable to compete, Li Xiting decided to go into business. After discovering a huge gap in China's medical equipment market, Li Xiting set up Myriad Medical in 1991 with six other colleagues, and began to go it alone, catching the dividends of the reform and opening-up era. The company soon developed China's first "multi-parameter oximetry monitor" and got its first investment from Wall Street. The monitor is the most mature product in the three major product lines of Myriad Medical, and after continuous technical improvement, it has realized the leap from low-end to high-end models, and its market share ranks first in China.
The substantial improvement of independent research and development capabilities, so that the Myriad medical reputation, in the world's new crown epidemic, ventilators, monitors and other equipment in strong demand, Myriad medical can "breathe" and ushered in their own outbreak. Foreign medical equipment manufacturers can not keep up with the production, have gradually agreed to cooperate, becoming the biggest key to asset growth. At its peak, the company's market value rose by more than 800 million dollars a day on average. Although Lee has long been a Singaporean citizen, his career has always been in China, and Myriad is a purely Chinese private company. Myriad had become the first U.S.-listed Chinese medical device company, listing in the U.S. is the fastest and most efficient way to establish trust with international customers, after the completion of the privatization of Myriad decisively delisted from the U.S., and then returned to the A-share market.