On the one hand, some familiar faces, such as Motorola, Nortel, Cisco and Hewlett-Packard, which were active on this stage a few years ago, have gradually quietly retired; Most exhibitors also adhere to the principle of "frugality and application", and Qingtian advertisements, lively performances and exquisite gifts are rare.
On the other hand, the organizer of this communication exhibition changed from the government to the communication enterprise association for the first time. Relevant leaders of the Ministry of Industry and Information Technology did not attend the opening ceremony, and the reservation of national leaders was also cancelled. So some manufacturers feel that the specifications have dropped.
However, in any case, the communication exhibition is still the most powerful "wind vane" in the ICT field. When we change the name of the exhibition from "Communication Equipment Exhibition" to "Communication Information Exhibition", we can feel that the integration of communication and IT has been basically completed: after reorganization, the three major operators set sail for "full service" and are reconstructing the entire ICT ecological chain, which will give birth to many unimaginable business opportunities, among which TD-SCDMA in China (hereinafter referred to as "TD") will take the lead; The influx of fresh IT troops here is also trying to modify the original rules of the game.
Led by three protagonists
Interpreting "Full Business" with Love
The three major operators who made their debut after the reorganization are the well-deserved three protagonists of this communication exhibition, where they previewed the future competition pattern. Judging from the exhibition site, the booths of China Telecom and China Unicom are opposite to China Mobile and TD Alliance, forming a two-to-one situation. Although all three operators are engaged in "full service", they have different emphases.
China Telecom focuses on demonstrating its powerful comprehensive information service capability and differentiated competitive advantage. Closely following the theme of "serving social informatization and enjoying the new information life", we will display comprehensive information services such as business pilot, my e-home, Tianyi, and information pastoral.
"Business Pilot" is a customer brand launched by China Telecom for all corporate customers. The comprehensive service system of the Shanghai World Expo, the digital city management system of the Party, government and army, the remote loss assessment system of the insurance industry and the solutions of the logistics industry are all on display. "My E-home" simulates the design of family living room, and gradually displays family security, family gateway and high-definition video entertainment from the entrance to the exit to create a harmonious, safe and warm family atmosphere. "Information Garden" shows the distance education system and rural e-government system in party member. Tianyi is an important customer brand that China Telecom officially launched its mobile service.
Just one week after its listing, Xinlian General Principles emphasized its image as a "leading international broadband communication and information service provider", showing a more comprehensive and diversified business category after the merger, involving many applications such as business, entertainment and life services. Due to the short time, the business booth of the new Unicom is a simple merger of the original important businesses of Netcom and Unicom.
For small and medium-sized enterprises, Xinlian General Principles showed the "Eye of God-Video Surveillance" created by China Netcom and the "Enterprise Mobile Mailbox" created by China Unicom. Facing consumers and home users, New Unicom has demonstrated popular mobile phone value-added services such as mobile phone music, handheld stock market, mobile phone newspaper, somatosensory interactive games and home remote cooperative medical care. In addition, the new Unicom also demonstrated a number of 3G services based on WSCDMA technical standards: mobile video surveillance, HSPA 3G network card loaded on laptop or PC, and contactless IC card mobile wallet.
With the theme of "Cooperation in the Future" and the overall image of the TD industrial chain as the main body of the exhibition, China Mobile joined 42 TD industrial enterprises in an attempt to further expand the social influence of TD.
China Mobile's booth is petal-shaped, with a TD business experience center area in the middle, which focuses on TD-based business experiences such as mobile TV, video conference, high-speed Internet access, multimedia color ring back tones, POC and large-capacity SIM cards. The five petals represent five different links in the industrial chain: system equipment and supporting equipment, chips, instruments, terminals and business applications.
At the communication exhibition where operators play the leading role, the reporter also found that supporting roles such as communication equipment vendors and value-added service providers cooperated with them tacitly. Alcatel Shanghai Bell, Nokia, Siemens, ZTE and Huawei. Everyone regards "full service" and "innovation" as their important footnotes.
TD lead
Pilot "integration" of new business opportunities
Many people in the industry call this communication exhibition "the feast of TD", not only because China Mobile joined hands with TD Alliance to participate in the exhibition and became the most dazzling star in this exhibition. More importantly, after 10 years of development, TD has the strength to enter a mature business.
For a long time, the view in the industry is that the shortage of TD terminals is a shortcoming that restricts the development of TD. However, this exhibition completely subverts the views of journalists. Most participating mobile phone manufacturers such as ZTE, Samsung, LG, Lenovo and TCL have exhibited their own TD mobile phones.
At the exhibition, the reporter also found that a group of young people wore roller skates, held high colorful flags that read "Mobile Phone Revolution" and shuttled forward in front of various booths. It turned out that many mobile phone manufacturers cooperated with the "Tianji" network to carry out publicity activities. An exhibitor told reporters that MediaTek, a chip manufacturer, joined the TD camp, which made a group of emerging local manufacturers collectively join the R&D camp of TD mobile phones.
Among nearly 50 high-end smartphones based on Windows Mobile operating system exhibited by Microsoft, many also support TD. For example, the domestic brand "Coolpad" launched a dual-standby smart phone with TD/GSM automatic switching, which can realize videophone and video messages; Support the storage of office documents and massive information; It also has functions such as dual camera design that supports autofocus.
A manufacturer representative who just switched from a navigator to a navigation mobile phone told reporters that TD is a good business opportunity for them. "The slower a big manufacturer like Nokia moves on TD, the better for us." The company claims that the navigation function of its mobile phone is absolutely no less than that of any famous company, which can be said to be "the best in the world".
Obviously, TD's terminal products have blossomed. Without those so-called internationally renowned mobile phone manufacturers, China people can also play their own TD terminals. Of course, the development of TD does not exclude all kinds of rivers, which can be seen in the technological evolution of TD. TD is merging with WCDMA technology and moving along the road of TD-LTE.
Dr. Li Weichong from Accenture once told reporters that China Mobile had a long-term strategic vision when it laid out TD, and took TD-LTE as an international standard, which opened a new opportunity for TD to go abroad. Li Weichong told reporters that as early as the beginning of 2008, with the support of the government, China Mobile held an LTE industry summit in Barcelona, and together with Vodafone and Verizon, announced that it would jointly carry out TD-LTE testing, which received positive responses from more than 20 domestic and foreign manufacturing enterprises.
At this exhibition, many communication manufacturers exhibited related products supporting LTE technology, among which SDR (Software Defined Radio, which realizes flexible configuration and conversion between different modulation methods and different wireless standards through software settings) concept was sought after.
For example, the new generation of green base stations launched by Ding Qiao adopts Huawei's fourth generation base station platform, and realizes the unified hardware platform of TD-SCDMA and TDDLTE***. ZTE also demonstrated the concept of FDD/TDD convergence based on SDR soft base station, and realized the smooth evolution and upgrade of WCDMA, CDMA2000 and TD-SCDMA to LTE with a unified hardware platform.
In addition, TD smart antenna is also very eye-catching, and its volume is close to or even smaller than that of GSM antenna, which is almost the original 1/3. Datang Mobile, Nokia, Siemens and Andrew Telecom demonstrated the latest TD smart antenna and RF remote system.
Undoubtedly, this TD feast hosted by China Mobile Chef showed the advantages of TD technology over other 3G technologies with its high profile, strength and generosity, and injected a "booster" into many ICT manufacturers. However, some experts pointed out that what China Mobile needs to do now is to break the shortcomings of TD content and conform to the transformation strategy of "mobile information experts". In the early stage of 3G business development, it should actively seek cooperation with content providers and expand the scope and mode of cooperation, so as to seize the scarce resources of information providers and provide content guarantee for differentiated competition. "For many value-added service providers, TD content model innovation is brewing new business opportunities."
Microsoft is the leader.
The new forces played "Telecom 2.0"
Another outstanding feature of this exhibition is that you can't tell the essential difference between IT vendors and communication vendors.
On the one hand, communication vendors are keen to show their ICT solutions based on communication to vertical industries such as government and enterprises. Alcatel Shanghai Bell, for example, has successfully cut into the government and enterprise industry in addition to telecommunications business, and provided many important projects based on government and enterprise. In many large-scale, wide-ranging, large-sum and high-risk projects, Alcatel Shanghai Bell has been playing the role of a general integrator integrating IT and communication, and together with many IT vendors, it has provided end-to-end solutions for vertical industries such as government and rail transit.
On the other hand, IT enterprises participating in the exhibition move from supporting roles to leading roles. In the early years, IT vendors often regarded telecom operators and equipment vendors as their most important IT customers to sell supporting management technologies for enterprise operation and back office. Now IT vendors not only sell back-end technologies to them, but also actively build their own ecological chain and actively participate in front-end business services. The most typical example is Microsoft.
Microsoft tries to explain the infinite charm of "S+S" strategy to the communication industry from different angles. Jin Bole, general manager of Microsoft's Greater China Telecom and Media Division, believes that "S+S" is embodied in the communication field, that is, the overall value proposition from background telecom technology to mobile technology and services enjoyed by consumers-that is, Telco2.0. Microsoft cannot do everything, and must work with partners to promote Telco2.0.
The reporter fully felt this at the booth of Microsoft Communication Exhibition. On the mobile phone terminal, Microsoft specially set up a product wall on the booth, displaying nearly 50 smartphones based on Windows Mobile operating system from brands such as dopod, Samsung Electronics, Motorola, Lenovo, Amoi, LG, Asus, Hewlett-Packard, ZTE and Yuda Dentsu. On the mobile phone software, Microsoft and its partners showed nearly 40 Windows Mobile applications.
In addition, Microsoft invited Marvell to make a program with it. As we all know, Marvell acquired Intel's wireless chip division a year and a half ago, and recently released Sheeva CPU core technology, which greatly improved the computing power of mobile phone chips. According to Jiang Peng, the marketing manager of Marvell, the lab has made a 1.2G mobile phone chip.
Jiang Peng made no secret: "Marvell and Microsoft cooperated in the field of mobile devices as closely as Intel and Microsoft cooperated in the field of PC. In the research and development stage, both parties have cooperation. " In the subsequent interview, the reporter found that most of the high-end smartphones of Windows Mobile are "Marvell Inside", but the difference is that there are many mobile phone chip manufacturers, and the mobile phone operating system is not monopolized like the PC operating system, so the two sides have other partners.
It is worthy of recognition that the mode of Windows Mobile+Marvell has inspired the rise of new mobile phone forces. In addition to ASUS, Lenovo and Hewlett-Packard, which are PC manufacturers, they have also attracted the enthusiastic pursuit of some emerging brand mobile phone manufacturers in Asia. Microsoft has copied its successful model in PC field to mobile communication field, which has begun to take shape.
In fact, Telco2.0 inherited by Microsoft is also an extension of the "consumer-centered" IT value model in the telecommunications industry. This can be seen from Kimberly's explanation of Telco2.0. Kimberly said: "In the past, it took a long time for telecom operators to develop a new service and test it. In the Telco2.0 era, operators will greatly accelerate the pace of submitting solutions to the market, providing customers with dozens or hundreds of services every year. " These services are constructed by an ecological chain, including mobile phone operating system vendors, independent software developers (ISVs), system integrators, network equipment providers and service providers.