Mold foreign trade marketing status quo: 1: the customer fuzzy do not know or can not distinguish between potential customers, effective customers and high-quality customers to develop a single means did not according to the characteristics of industrial products, blindly apply the B2B, search engines, yellow pages and other development means Suggestions: all the development means to generalize and integrate, according to the enterprise's own characteristics and the main segments of the customer market, selected one or two of the main, such as exhibitions + B2B, Exhibition + PPC or exhibition + SEO and so on according to the supply chain as an example of classification: upstream: product design companies parallel: foreign mold factory downstream: auto parts, electronics, medical, packaging and other enterprises have been developed foreign mold factory as an example: domestic and foreign mold factory trade status quo: uncooperative through the national or Chinese traders within the company is responsible for the outgoing Chinese found a strange phenomenon: the mold factory did not directly cooperate with each other (possibly), but also to develop a new business. I am not deep into the industry, limited contact), but here appears a thoughtful question? Entry point: Keywords: know your enemy and know yourself - door-to-door existing customers: to find out similar customers (size, product mix, industry location) Optimal customers: countries, regions, members of industry associations Target Markets: Europe, America and Southeast Asia in addition to the traditional market, India, Russia, Brazil, Australia, the Middle East and South Africa and other emerging markets.
Application industry: In addition to the traditional industrial components, automobile and motorcycle parts, electronics and communications, household appliances, consumer electronics, focus on emerging industries, such as new energy field, medical equipment (appliances, instruments), automation, aerospace and rapid economic mold field, etc. Industry information: the World Mould Association (ISTMA), the media, such as "PlasticsNews", "PlasticsandRubberWorld PlasticsandRubberWeekly" world mold situation: Japan - the United States - Germany - Singapore - Italy, Switzerland, the Czech Republic, France and Austria - Hungary to the German industry associations, for example: according to the German industry, mold industry organizations - the Federation of German Machinery Manufacturers (VDMA), mold and die Association statistics, Germany has about 5,000 mold enterprises, in 2003 the German mold output value of 4.8 billion euros. Among them (VDMA) members of the mold enterprise has 90, the 90 backbone of the mold enterprise's output value accounted for 90% of Germany's mold output value. Export rate has been stable at about 33%, Germany is undoubtedly the European mold hegemony. Root cause: the tendency of overseas mold transfer to the mainland of China continues to develop, China's mold technology level continues to improve