Recently, Li Jiaqi team responded to the beauty instrument sold is suspected of false propaganda, Li Jiaqi is considered the industry benchmark?

It has been revealed that the beauty instrument sold by Li Jiaqi's live broadcast is suspected of false propaganda, and the detail page of the product is written ? Believe in Li Jiaqi, believe in TriPollar?, details page form written with FDA certification. In fact, FDA certification is to ensure that the U.S. domestic production or import of food, cosmetics, drugs, biological agents, medical equipment and radiation product safety and certification, certification object is the product rather than technology. Secondly, the FDA review and approval of the record is a single product, will not contain a series, that is to say, the FDA is a product safety certification, rather than efficacy certification.

And in response to this issue, the relevant brand stores responded that this is a malicious competitor does not understand the law, chaotic cited the law of malicious behavior. Not to mention whether this is false propaganda or the result of competition in the industry, in the near future, Li Jiaqi was first named by the Consumer Council does not give the return, and then exposed to false propaganda, look at the netizens of the public opinion direction, most people still choose to believe Li Jiaqi.

Then in Li Jiaqi live sale of goods suspected of false advertising, he himself is still considered the industry benchmark? I think it is counted, because commodity issues are more of a business problem, on the live industry he is a pioneer, he has a demonstration significance. To this, I have the following points of view:

In fact, the live broadcast is just a sales channel, the anchor has the responsibility of strictly screening goods, but can not be 100% circumvented, the problem of goods is more or more of the responsibility of the merchants themselves.

Li Jiaqi in the early stages of the development of live has been testing the water, can be said to have been accompanied by the growth of the live industry, ate to the live dividends, but also to explore the law of live selling goods.

Three, he has demonstrated the significance of

Li Jiaqi's strict attitude towards the selection of products, the person in charge of the fans, the reverence for the live broadcast of the industry and explore, can be given to the later many live practitioners as a role model for learning.

What do you have to say about this? Feel free to tell me in the comments section.