Why do cell phone brands like to cross-border cooperation with the camera? The answer is simple. Cell phones are just a new thing, our knowledge of photography comes from the camera, the initial cell phone is also in a variety of photographic features to catch up with the camera. In this process, the use of cell phones for the camera has gradually matured, and developed its own "computational photography". But even so, the camera is still the big brother in the professional field, and is still the object of cell phones to catch up.
But one of the major advantages that computational photography brings to cell phones is the ability to mimic the style of the camera to the fullest extent possible, given the lack of optical imaging conditions. Leica, Zeiss, Hasselblad, these are no longer a camera brand or technology on a phone, but an algorithm, or a color style through an algorithm. At the same time, cell phones are not exactly imitation, but based on their own conditions to seek beyond the node, the phone can not always follow the camera to do little brother, even if the optical conditions of the cell phone photographic camera is far inferior to the camera.
Take Huawei's cooperation with Leica, is it really Leica's achievement of Huawei? Not necessarily so, and even Huawei's flagship phone in the three "Leica tones" may be very few people open to use. The premise of the phone to obtain consumer recognition must be Huawei has already done a strong image function, the phone on the Leica label is just a plus point.
It's not hard to explain why there have been a lot of marriages between cell phones and cameras, such as between moto and Hasselblad, Nokia and Zeiss, and Samsung and Schneider, all of which basically failed, and didn't even leave much of an impression on the public. Because at that time the phone itself is not strong enough, even if there is a camera manufacturer certification, it is still not strong enough, even the entry-level card machine is not as good. At that time, if you said that any phone photo experience is good, close to the level of the camera, it will basically be treated as a joke, no one will believe, but now there is such a possibility.
So since computational photography on cell phones is already self-contained, and can be optimized for a particular camera brand's style of photography, cell phones can produce Leica images, Zeiss images, Hasselblad style photos, and so on. Hasselblad style" photos can be produced by mobile phones, so can there be a cell phone brand's own image style? For Huawei, at least, this should have been possible a long time ago. So while other major phone brands continue to collaborate with camera brands across borders, Huawei has announced its own new brand, called Huawei Image XMAGE.