1, positioning goods and target markets
For merchants, when engaging in community group buying, it is necessary to locate goods and target markets. Only in this way can the later operation of the business be successfully completed. Many businesses that don't do commodity positioning often can't grasp the key points of operation, so they can't get more benefits.
2. Select and train team leaders.
In the operation of community group buying, if you want to get the group together within seven days, then you need to do a good job in screening and training the head of the group. The reason for choosing the head of the team is that not everyone is suitable to be a head of the team. In addition, even if the head of the delegation is selected, the merchants need to do a good job in training to better improve the ability of the head of the delegation.
3. Develop community group buying to support operation.
When the merchants locate the goods and choose the team leader, the next step is to develop community group buying, because only the support of the system can better help the merchants operate smoothly and there will be no mistakes in operation. At the same time, the support of the system can greatly improve the operational efficiency of businesses.
4. Interactive marketing to enhance the human touch of the community.
After the merchants choose the leader and build the community, they still have to interact well. Under the interaction, customers will recognize the merchants and be willing to participate in the team battle. For the cold trading platform, people prefer the kind of community with human touch, and the business is to build such a community to do group operation, and the effect will be better.
Brief introduction of community group buying mode
Community group buying model is a social e-commerce model, which achieves sales goals through strong social relationships. Therefore, the community in this model is the main battlefield, and the most important thing is to establish good social relations and build trust. Of course, behind group buying, a huge supply chain system is needed to meet the characteristics of "small profits but quick turnover" and "low price and high quality".
Therefore, the design, appearance, efficacy and brand of products can play a great role. The mode of community group buying is different from that of WeChat business. All products ordered by customers are directly packaged and delivered by suppliers. The head of delegation and the agent have no inventory pressure at all. The cost of obtaining customers is very low, and the fission promotion speed is also very fast.
So how to build an advantageous community group buying platform? Most of them need to go through the following stages: developing platform → selecting high-quality supply chain → recruiting team leaders and training → community operation management, and generally speaking, where to sell goods. How to sell goods. Who sells goods? How to run it. Where did these goods come from? How to manage.