For dental clinics, the implementation of experiential marketing begins with the preaching of oral health care and oral disease prevention, and conveys relevant oral health care and oral disease prevention knowledge to consumers, so that consumers can realize the symptoms and physical reactions of oral diseases, as well as the troubles caused by oral diseases, and what impact it will have on their health, work and life if they are not treated in time.
The second is to give consumers a real experience, such as giving consumers a preliminary interactive experience through free oral examination, free tooth cleaning and free consultation. In this way, consumers can know whether there is any disease in their mouth, whether the daily health care preventive measures are appropriate and so on. Of course, this process must be objective and fair, and provide consumers with relevant experiences in the spirit of doctor's kindness. We can't treat no illness as a disease and minor illness as a serious illness like those black-hearted medical institutions.
Thirdly, in order to make patients with oral diseases, that is, consumers have a good experience in the clinic, consumers must experience services different from those in hospitals and general clinics. It can provide services from the aspects of medical environment, medical process and medical process. The experience in this clinic is particularly important, which is an important factor in the formation of consumer loyalty.
As we all know, once consumers enter clinics and hospitals, they will feel scared, anxious and flustered. Therefore, first of all, we need good services to express the care and love of clinics or hospitals, rather than the general doctors who order patients around and treat them like repairing machines without emotional integration and caring communication.
In the environment, we should pay attention to the privacy of patients and feel comfortable and warm at the same time, instead of feeling depressed and nervous after making progress like some traditional hospitals. This is not only bad for consumers to stay, but also makes them feel anxious to escape.
Then there is the patient's follow-up visit and follow-up inquiry after diagnosis and treatment. In traditional hospitals or clinics, patients or consumers go out, and everything has nothing to do with themselves, passively waiting for consumers to turn around. Modern hospitals that do a good job will start to track and ask consumers' reactions, whether the treatment process is satisfactory, whether there is any abnormality in the body, and then remind them of precautions such as medication and contraindications. Visit once a month to establish emotional ties with consumers.
For consumers who need a follow-up visit, they will be reminded of the time of seeing a doctor and making an appointment in advance, reminding them of the preparation work and the appointment of the time of seeing a doctor, so that consumers feel that everything is at ease and the medical service is as caring as other products.
All of the above can be implemented by general dental clinics and stomatological hospitals. Only the implementation details need to be refined according to their own conditions. At the same time, it needs long-term combing, promotion and persistence to achieve real passenger flow improvement and bring performance growth.