Zhang Yijun, First Vice Chairman of China Audiovisual and Digital Publishing Association and Chairman of the Game Work Committee of China Audiovisual and Digital Publishing Association; Wang Yayuan, Vice Minister of the Propaganda Department of Shanghai Municipal Party Committee; Tang Jiajun, Deputy Secretary General of China Audiovisual and Digital Publishing Association and Secretary General of the Game Work Committee of China Audiovisual and Digital Publishing Association; Ding Xiaoling, Head of the Network Publishing Division of the Shanghai Municipal Party Committee's Propaganda Department; and Sun Yux, Vice Minister of the Propaganda Department of the District Committee of the Pudong New District, and Deputy Director of the District Culture, Sports and Tourism Bureau; Mr. Han Zhihai, Vice President of Shunwang Technology and Chairman of Shanghai Hanwei Xinheng Exhibition Company Limited, and other guests attended this press conference.
All the guests attending this press conference
Zhang Yijun, First Vice Chairman of China Audiovisual and Digital Publishing Association and Chairman of the Game Work Committee of China Audiovisual and Digital Publishing Association
Wang Yayuan, Vice Minister of Propaganda Department of Shanghai Municipal Party Committee
Tang Jiajun, Deputy Secretary General of China Audiovisual and Digital Publishing Association and Secretary General of the Game Work Committee of China Audiovisual and Digital Publishing Association
Ding Xiaoling, Director of the Network Publishing Division of the Propaganda Department of the Shanghai Municipal Party Committee
Sun Yu, Vice Minister of the Propaganda Department of the Pudong New District Committee and Deputy Director of the District Culture, Sports and Tourism Bureau
Han Zhihai, Vice President of Shunwang Technology and Chairman of the Board of Directors of Shanghai Hanwei Xinheng Exhibition Co.
The launching party featured Zhang Yijun, the First Vice Chairman of the China Audio-Visual and Digital Publishing Association and the Chair of the Game Work Committee of the China Association of Audio-Visual and Digital Publishing; Wang Yayuan, vice minister of the Shanghai Municipal Party Committee Propaganda Department, delivered a speech respectively; Tang Jiajun, deputy secretary-general of the China Audiovisual and Digital Publishing Association and secretary-general of the Game Work Committee of the China Audiovisual and Digital Publishing Association, introduced the current ChinaJoy exhibition epidemic prevention and control and the security of the exhibition site; Sun Yux, vice minister of the Publicity Department of the District Committee of the Pudong New District, deputy director of the District Administration of Culture, Sports and Tourism Bureau, introduced the ChinaJoy with the Pudong New District more than a decade *** with the growth of the development process, as well as in the development of the digital entertainment industry, ChinaJoy has made outstanding contributions; Shunnet Vice President of Science and Technology, Shanghai Hanwei Xinheng Exhibition Company Limited, Chairman of the Board of Han Zhihai on the current ChinaJoy Exhibition and ChinaJoyPlus Online Carnival preparations for the activities of the highlights of the respective detailed introduction.
At the same time, this press conference, especially set up a "ChinaJoyPlus Online Carnival" partner signing ceremony this link, strong combination, **** Xiangxiang. The conference site, from the "ChinaJoyPlus Online Carnival" the cooperation platform enterprise representatives: microblogging game animation operations deputy general manager Li Zhenwei, Douyu live platform senior director Ma Maeteng, shaking tone secondary yuan pendant operation Liu Lu, fast hand e-sports responsible for Zhao Liqi, Beili Beili game live responsible for Yang Siyan, Migu Entertainment Marketing Director Zhou Li, together on stage, with the "ChinaJoyPlus Online Carnival" on behalf of the organizer - vice president of Shunwang Technology, Shanghai Hanwei Xinheng Exhibition Company Limited Chairman Han Zhihai hand in hand, *** with the completion of the signing ceremony. All the government guests at the meeting also witnessed this important historical moment of ChinaJoy milestone. The signing ceremony is undoubtedly of far-reaching strategic significance for ChinaJoy.
"ChinaJoyPlus Online Carnival" Partner Signing Ceremony
2021 ChinaJoy, the major highlights of a comprehensive interpretation!
One, the basic situation of the exhibition and the highlights:
The nineteenth ChinaJoy in 2021 will be held from July 30 to August 2, at the Shanghai New International Expo Center. The theme of this year's show is "Technology Creates Dreams and Winning the Future". This year's ChinaJoy exhibition scale is grand, compared with last year's impact of the epidemic recovered significantly. Among them, there were more than 300 BTOC exhibitors*** and the exhibition hall covered an area of 120,000 square meters, and there were more than 200 BTOB exhibitors*** and the exhibition hall covered an area of 15,000 square meters. Among them, there are more than 100 foreign-funded exhibitors, accounting for about 30%. On the domestic side, the three major telecom operators China Mobile, China Unicom and China Telecom are all on display, as well as well-known digital entertainment enterprises Tencent Games, NetEase Games, Shengqi Games, bilibili, Giant Network, Perfect World Games, Quick Hand, Doi Network, 360 Games, Heart
amp;TapTap, IGG, Xishanju; the well-known e-commerce platform Jingdong; and the first-tier intelligent hardware enterprises Huawei, OPPO, Huawei, OPPO, Huawei, OPPO, OPPO, OPPO, and OPPO. hardware enterprises Huawei, OPPO, VIVO, Lenovo, glory, millet, Tongfang, Yiga and other active exhibitors. On the international front, globally renowned digital entertainment companies such as Bandai Namco, Blizzard, DeNA, Sony Interactive Entertainment and Ubisoft are all exhibiting on a large scale, and globally renowned high-tech companies such as Intel, Qualcomm, AMD and Samsung are gathering here to make a wonderful appearance.
Laying out the new potential growth point of the industry, this year's ChinaJoy will for the first time set up a number of new themed exhibition areas, including: Tide Pavilion Exhibition Area, Tide Play Handle and Model Theme Area (CJFM), VR/AR Theme Area, Sci-Fi Theme Area (Sci-FiCON), Creative Game Area, Digital People Theme Area, the first China Game Innovation Competition Area, etc., bringing more comprehensive, richer, and better-quality products to hundreds of thousands of on-site visitors. This will provide hundreds of thousands of visitors with a more comprehensive and richer digital entertainment experience.
Game "going out" is an important development issue for China's game industry in the new period of high-quality development. During this year's ChinaJoy, the International Game Business Conference 2021 will be held under the theme of "Innovative Exploration on the Road of China's Game Globalization", inviting outstanding overseas enterprises to share their advanced experience in game "going out" from the aspects of precise positioning, content enhancement, and localized operation. The conference will invite outstanding overseas enterprises to share their advanced experience in "going global" in terms of precise positioning, content enhancement and localized operation. The conference will build a communication platform for small and medium-sized enterprises (SMEs), showcase national style games and independent games with Chinese cultural connotations, and help SMEs realize diversified expansion overseas. Meanwhile, we cooperate with professional orchestras to organize game-themed symphony concerts to fully display the artistic image of China's self-developed game products and effectively improve the quality and level of going overseas.
At the same time, this year's ChinaJoy concurrent exhibitions, conferences, activities, colorful content. Exhibition part, will be held concurrently: the sixth International Intelligent Entertainment Hardware Exhibition (eSmart), the eighth China International Animation and Comic and Derivatives Authorization Exhibition (CAWAE), the second ChinaJoy Trendy Toys Show (CJTS); meeting part, will be held concurrently: the China International Digital Entertainment Industry Conference (CDEC), the 2021 Global e-Sports Conference, the global game industry summit, the global cloud game industry conference, the global game industry summit, the global game industry conference, the global game industry summit, the global game industry conference. Summit, Global Cloud Game Industry Conference, China Digital Entertainment and Virtual Reality Industry Conference, China Digital Entertainment Investment and Financing Conference, China Game Developers Conference (CGDC), International Game Business Conference; activities will be held concurrently: ChinaJoyCoverCoser Cover Contest, ChinaJoyCosplay Super League, ChinaJoyCosplay Super League, ChinaJoyCosplay Super League, ChinaJoyCosplay Super League, ChinaJoyCosplay Super League, ChinaJoyCosplay Super League, and ChinaJoyCosplay Super League. ChinaJoy Cosplay Super League, ChinaJoy National Dance Troupe Ceremony, Luoshang Huashu - Reward, Luoshang Huashu - Rookie Competition and other official events organized by the organizers, as well as exciting exhibitors' concurrent activities organized by various exhibitors.
At present, all kinds of tickets and certificates for ChinaJoy are expected to be officially on sale on June 23rd. Among them, ChinaJoyBTOC tickets, in ChinaJoyAPP, ChinaJoy official WeChat small program (CJ Magic), barley online, can be purchased; ChinaJoyBTOB professional audience card and various concurrent meetings of the conference audit card, in ChinaJoyAPP and activity line platform, can be purchased.
Second, ChinaJoy online and offline wings fly together, ChinaJoyPlus online carnival relaunched
With the current ChinaJoy offline exhibition, will be the same period of the relaunch of the 2021 ChinaJoyPlus Online Carnival, the project is divided into two sub-brands: ChinaJoyPlus The project is divided into two sub-brands: ChinaJoyPlus "Super Broadcast" and "Super Purchase", which will cooperate with many mainstream online traffic platforms (including: Shake, Shutter, B Station, Weibo, Xiaohongshu, Douyu, Migu, Taobao live) **** with the build, to comprehensively enhance the influence of the globally renowned exhibition brand IP of ChinaJoy, and will be This year, ChinaJoyPlus will be held in Beijing, China, China, China, China, and China, and it will also expand its audience to a wider range of online users. This year, ChinaJoyPlus online carnival presentation, compared with last year has been further upgraded, the organizers plan to build a special live room at the exhibition site, equipped with professional equipment, especially to hire a professional content planning team and choreography team. Among them, ChinaJoyPlus "super broadcast", will collaborate with Jittery, fast hand, B station, microblogging, small red book, fighting fish, miku cooperation platform, through live, short video and cloud game trial, etc., online to present a brilliant visual feast. chinaJoyPlus "Super purchase", will collaborate with Shake, Taobao live, Migu cooperation platforms, in the exhibition 4 days, every day in a variety of online e-commerce in the form of wonderful presentation, to create an e-commerce theme carnival. At the same time, ChinaJoy organizers will also closely unite the major well-known digital content enterprises, to take the form of content *** creation of cooperation, to maximize the perfect ChinaJoyPlus online carnival content, synchronized to give the offline ChinaJoy exhibition immersive experience of greater content support.
Three, the exhibition epidemic prevention and control and exhibition site security, the development of perfect anti-epidemic measures, the full implementation in place
The current ChinaJoy exhibition, the organizing committee and the leadership of all levels of government attach great importance to the formation of a leading group of security work, the development of a comprehensive security work program and contingency plans. In view of the epidemic prevention and control of this special situation, in order to ensure the safe and orderly development of the current ChinaJoy exhibition, the exhibition will be seriously in accordance with the requirements and guidance of the Shanghai and Pudong New District epidemic prevention department, the development of perfect epidemic prevention measures and emergency plans, from the exhibition of epidemic prevention and control of the various aspects involved in the efforts to implement the details of the responsibility of the person to carry out the scientific and standardized pre-existing and the exhibition site of the epidemic prevention and control of the work.
The organizing committee will strengthen this year's exhibition site epidemic prevention efforts to protect the health and safety of the audience at the exhibition site, and actively encourage the vaccination of the audience to participate in the exhibition, for the vaccinated audience organizers will introduce a number of incentives (will be announced later). Actively advocate the spirit of everyone for me, I people's mass epidemic prevention, full mobilization of pre-show ticket-buying audience, in advance of the vaccine, **** force ChinaJoy epidemic prevention out of China's speed, China's strength, China's reputation.
In terms of epidemic prevention and control: this year's epidemic prevention and control program generally follow the "six must" general principles, namely, identity must ask, information must record, body temperature must test, mask must wear, disinfection must do, outbreaks must be dealt with. From the institution, system and professional, to ensure that the development of preventive and control measures in place, in place, check in place, rectification in place. The implementation of real-name system to visit the entrance, through the online real-name registration ticketing (including ChinaJoy official APP and small program, barley ticketing website), booking visits, on-site with "health code", "ID card", "passport" and exhibitors to participate in the exhibition. Passport" and exhibitors to participate in the valid documents to enter, do not provide on-site offline ticketing to avoid overcrowding. When the audience entered the venue, the implementation of admission with the application code check, body temperature detection, all-round, no dead angle to strengthen the admission of accurate measurement of body temperature, and capture the abnormal situation.
In terms of on-site security: In order to make the event smooth, smooth, safe and successful, and to ensure the safety of the participating public's life and property and public **** property, the organizing committee will guide, supervise, check and implement the safety and security management work from different perspectives. Security programs have been formulated, including: entrance and exit management and crowd control, on-site medical care, epidemic prevention, fire safety supervision, booth construction safety management, on-site Showgirl and actor management, on-site clothing management, lost articles management, on-site exhibitors' activities management, and security responsibility management. The exhibition security emergency plans and emergency treatment of major critical diseases were improved.
With this great occasion, the 19th ChinaJoy 2021 will offer an annual digital entertainment feast for global players and audiences! At that time, the eyes of the global digital entertainment industry will once again focus on Shanghai, domestic and foreign industry players will once again gather here, **** to celebrate the event!