What is CPA (behavior) charging method?

CPA(Cost Per Action) is a kind of advertising charging mode, and as its name implies, it is charging by action. This behavior can be registration, consultation, putting in a shopping cart and so on. Advertising companies and media companies often use CPA, CPC (cost per click) and CPM (cost per thousand, or cost per thousand; The cost of each display) to measure the advertising price.

Data expansion

CPA (Cost Per Action) pricing method refers to charging according to the actual effect of advertisements, that is, charging according to the valid questionnaires or orders replied, without limiting the amount of advertisements.

CPA model, while fully considering the interests of advertisers, ignores the interests of website owners, and has been resisted by more and more website owners.

Website owners are generally reluctant to take high-quality advertising space to invest in CPA advertisements of unpopular products, because the biggest determinant is not the website media, but many factors of the product itself (such as the degree of attention and cost-effective advantages of the product, the reputation of the enterprise and so on). ) and netizens' acceptance of online consumption. More and more website media refuse the CPA mode after practice and charge CPA fees.

References:

? Baidu Encyclopedia-cpa (advertising term)