First, to reflect the personality and uniqueness. The name should be unique, do not repeat the name with other stores, so that it can be easily recognized, leaving a deep impression.
Secondly, it should contain a moral. The name of the store should not only meet and reflect the store's business philosophy, but also to reflect the store's service objectives, so that people see the name of the store can feel its business philosophy, produce pleasant associations and good sense, so as to establish a good image of the store.
Third, to be simple and clear. Store name should be simple, concise, so that consumers can easily read and remember, so as to expand the popularity.
Fourth, to be standardized. Store naming should try to follow market practice. If necessary, the store name should be registered in time to seek legal protection.
Generally speaking, the naming of the store has some of the following methods:
Personal name: This method is often used in the establishment of earlier, longer history of the store. People's names are distinctive as store names and will make people feel familiar and intimate.
Number name: the number as the name of the store can make people easy to remember and recognize.
Animals and plants: This kind of name can make people associate with animals and plants.
Group word name: that is, borrow some words and phrases to form the name of the store.
In addition to the above methods, some stores are also named after the business characteristics, that is, the store's business characteristics with the name to express and strengthen, so as to facilitate the consumer cognitive memory, such as the 7-11 supermarket chain group, Bailian supermarkets and so on. There are also to the quality of goods, convenience, etc. for the name, such as Wumi Supermarket, ParknShop, Meijia Supermarket and so on.
Store logo
The store logo is a unique design that represents the store itself and is an illustration of its image. Its role is to convey the store's business philosophy, service style and other elements to the majority of consumers. For example, McDonald's store logo consists of a yellow letter "M" and a store in front of the character modeling "McDonald's uncle", store logo and store signage is not a concept, do not confuse.
Storefront signs, according to its composition there are three main types: (1) text signs. It is composed of a variety of words, phonetic letters and other individual composition, applicable to a variety of ways of communication. (2) pattern sign. It refers to the sign without any text, which is composed of graphics alone. This kind of sign has vivid image and bright color, and it is not restricted by language, so it is easy to identify. However, since the pattern sign has no sign name, it is inconvenient to call, so the expression is not as accurate as the text sign. (3) Combination sign. Refers to the use of a variety of text, graphics, pinyin letters and other cross-combination of signs. This kind of logo use and play the advantages of text logo and pattern logo, graphic, vivid image, easy to identify, easy to be accepted by the majority of consumers.
Store logo design should adhere to the basic principles:
First, to have a sense of innovation, so that the composition of novel and chic, rich in personalization, and other stores to distinguish the logo.
Secondly, the meaning should be profound, reflecting the store's individual characteristics, spirit, unique quality, business philosophy, business scope and so on.
Third, maintain stability. That is to say, the store logo once determined, in a fairly long period of time should remain stable, not change.
Fourth, the logo design must meet the requirements of the relevant state laws and regulations.
Fifth, the logo design of chain stores should be gradually internationalized and unified.
Signboard design
Customers' knowledge of a store often starts from contacting the signboard, which has a strong instructional and guiding role, and is an effective means of spreading the store's image, expanding its popularity and beautifying the environment. Signboards generally include the store's name, logo, features, business hours and so on.
The main types are: (1) advertising tower, that is, on top of the store's building erected billboards, eye-catching plaques to attract consumers. (2 ) Horizontal signboards, i.e., signboards mounted above the entrance of the store, which is the main signboard of the store. (3) Wall signboards, i.e., signboards placed on the walls on both sides of the store front to convey the business content to passers-by. (4) Vertical signboards, i.e., signboards placed on the sidewalk in front of the store to enhance the attractiveness of the store to pedestrians. (5) shade-type signboard, that is, the store awning on the application of text, patterns, so that it becomes a store signboard.
Basic principles of signboard design:
First, the use of color should be warm and bright, eye-catching and prominent. Consumer identification of the signboard is often from the color transition to the content, so the color of the signboard objectively plays a huge role in attracting consumers. Therefore, the color selection should be warm and bright, eye-catching and prominent, so that consumers will never forget. Generally should use warm or medium tone, such as red, yellow, orange, green and other colors, at the same time, pay attention to the appropriate collocation between the various colors.
Second, the content of the expression should be simple and outstanding. The content of the store sign must be concise, so that consumers can easily remember. At the same time, the size of the word to consider the communication effect of the middle and long distance, with good visibility and communication effect.
Third, the material should be strong and durable. In the choice of various materials, we should pay attention to fully demonstrate the all-weather, different climatic environments in the visual recognition effect, so that it plays a greater role in the effectiveness of the best choice of durable, wind-resistant materials.
Entrance and Exit Design
The design of store entrances and exits should take into account the business area of the store, geographic environment, customer flow, the characteristics of the business commodities and security management and other factors, the setup should be adapted to the local conditions, reasonable layout. Large supermarket entrances and exits are best separated, small and medium-sized store entrances and exits can be based on building codes and then set up appropriately, the general principle is to facilitate customer access, smooth passenger flow. Specific attention should be paid to the following points:
First, the facade as clean as possible, so as not to give customers a bad impression, affecting their patronage.
Second, the windows and doors are transparent, so that customers can see part of the goods outside.
Third, the entrance must be clear.
Fourth, the space at the entrance and exit should be set reasonably. The roof should be of proper height so as not to make customers feel oppressed, there should be no steps and slopes between the road and the store preferably, and the passageway from the store door into the store should be maintained at a proper width